Optimizely

JULY 2, 2019

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t

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eCommerce X-cart Improvements Channel 240

BigCommerce

JULY 9, 2019

According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month.

eCommerce 273

eCommerce 273

Store Growers

JULY 16, 2019

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.

Definition 121

Definition Article PPC Mobile 121

Forrester eCommerce

JULY 15, 2019

Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].

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Customer 375

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.

Social Media 152

Social Media Marketing SEO eCommerce 152

SellBrite

JULY 5, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.

eCommerce 108

eCommerce Social Media Banking Definition 108

BigCommerce

JULY 25, 2019

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center.

Marketing 381

Marketing eCommerce Marketing eCommerce 381

Kissmetrics

JULY 30, 2019

I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

SEO 279

SEO Improvements Hobbies Electronics 279

Forrester eCommerce

JULY 25, 2019

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […].

Technology 419

Technology 419

Groove

JULY 2, 2019

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9% of carts remain un-purchased. The question is: why aren't retailers doing more to capture this untapped potential?

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Shopping Carts Payments Live Chat Shipping Costs 235

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

My Wife Quit Her Job

JULY 10, 2019

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses. Today, he runs the popular Amazon VA service URTasker.com and in this episode we are going to talk about how to outsource and scale your Amazon business even if you are a one man show.

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Books Events Management eCommerce 243

Optimizely

JULY 19, 2019

Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius.

Marketing 285

Marketing 285

BigCommerce

JULY 23, 2019

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology.

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eCommerce Technology eCommerce Technology 347

Kissmetrics

JULY 23, 2019

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

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Improvements SEO Mobile Consumer 279

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JULY 17, 2019

Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].

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Retail Customer Customer Data 406

Ecommerce Platforms

JULY 10, 2019

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it. So, what is Ecwid, and what’s the difference between Ecwid and other ecommerce platforms? Now, before we look into Ecwid’s system , allow me to ask this…Have you ever wondered if you’re using the right ecommerce platform for your ecommerce business?

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Payment Services Merchant Services eCommerce Payments 176

My Wife Quit Her Job

JULY 8, 2019

If you’ve been following my blog and podcast, you know that I do a lot of my sourcing from China. In fact, I travel to the Canton Fair in GuangZhou, China every other year to look for suppliers and figure out how to get the most bang for my buck. But for many starting online entrepreneurs, traveling to China isn’t always feasible. So what can you do?

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Travel Blog eCommerce Other 239

Optimizely

JULY 18, 2019

Market Watch. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

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Retail Marketing 267

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

BigCommerce

JULY 2, 2019

Did you know that repeat customers are responsible for 40% of a store’s revenue?

Customer 408

Customer Marketing eCommerce Marketing eCommerce 408

Kissmetrics

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

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Blog Multi-channel Channel Mobile 276

Forrester eCommerce

JULY 26, 2019

The internet of things (IoT) and blockchain. They should go together like strawberries and cream, right? What could make more sense than a constant stream of data about devices, their state, and their use, combined with a distributed and trustworthy mechanism for anyone to read or say things about the data? And yet, almost three […].

Technology 405

Technology Customer 405

Ecommerce Platforms

JULY 8, 2019

Store management and payment processing – the two functions that pretty sum up what you should expect from a POS system. In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. But, here’s the thing. Choosing the best POS system, sadly, is not that easy. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems.

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Point of Sale POS Payment Services Merchant Services 169

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

My Wife Quit Her Job

JULY 17, 2019

Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside. This year, Brad spoke at my conference, The Sellers Summit, for the 3rd straight year, and his presentation was very well received.

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Presentation Books Other Marketing 184

GetElastic

JULY 11, 2019

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream.

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Multichannel eCommerce Shipping Costs Fulfillment 164

BigCommerce

JULY 30, 2019

It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head…

eCommerce 315

eCommerce 315

Kissmetrics

JULY 9, 2019

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

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Social Media B2B Definition B2C 275

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Forrester eCommerce

JULY 29, 2019

You’ve been building flashy mobile apps, creating wonderful systems of engagement to improve customer experience, but your digital program still has not delivered. Why? Because you’ve neglected the modernization of your core systems. Customer journeys rely on hundreds of processes supported by back-end core systems such as customer relationship management, enterprise resource planning, revenue management, […].

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Mobile Customer Experience Management Improvements 404

Ecommerce Platforms

JULY 24, 2019

Over 74 million sites depend on the WordPress platform to host their blogs, sell their products or just write their daily musings for the world to see. When you get started building your ecommerce website you certainly have lots of choices to make, and WordPress ties into this. Which of the standout ecommerce platforms will you choose? Are you planning on grabbing a theme to sell your products or is there someone you can pay to build the site from scratch?

WooCommerce 156

WooCommerce Payment Services Merchant Services eCommerce 156

Omnisend

JULY 9, 2019

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment. A great rate of email deliverability depends on a complex of elements, such as service provider, Read more The post IP Warming: How to Use It to Improve Your Email Deliverability appeared first on Ecommerce Marketing Automation | Omnisend.

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Improvements eCommerce Marketing Marketing eCommerce 164

GetElastic

JULY 22, 2019

An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

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Omnichannel Fulfillment Social Media Clothing 161

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce