BigCommerce

MAY 9, 2018

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.

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Optimizely

MAY 10, 2018

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling.

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eCommerce Definition B2C Social Media 353

Forrester eCommerce

MAY 30, 2018

What is the right top-line CX metric? I lead the CX measurement research at Forrester and get this question a lot. Usually clients ask whether Net Promoter Score (NPS)* is best, or whether customer satisfaction or effort make more sense, or whether there is something new and exciting coming up. So I thought I’d share […].

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Customer Customer Experience 379

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

MAY 30, 2018

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.

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My Wife Quit Her Job

MAY 21, 2018

A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing.

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Optimizely

MAY 15, 2018

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

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Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

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Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.

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Kissmetrics

MAY 17, 2018

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough.

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

My Wife Quit Her Job

MAY 29, 2018

There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done.

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BigCommerce

MAY 4, 2018

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus from hotel to expo center along with representatives from Nordstrom, Walmart, Macy’s and more. The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

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Optimizely

MAY 29, 2018

This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC) is so powerful.

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Forrester eCommerce

MAY 10, 2018

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Ecommerce Platforms

MAY 7, 2018

The Shopify Lite plan is not only inexpensive, but it allows you to create a simple ecommerce store within minutes. That sounds like a pretty great deal, right? Well, it depends on the situation. For most online stores I'd recommend some of the regular Shopify pricing plans , considering you receive a full online store and shopping cart, and the features are far more robust for scaling up.

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Kissmetrics

MAY 2, 2018

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

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My Wife Quit Her Job

MAY 4, 2018

Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now.

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BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Even when used with good intentions, as Facebook CEO Mark Zuckerberg alleged his company did, data can lead people, and businesses, astray.

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

MAY 3, 2018

Marketing is an industry full to the brim with buzzwords. Whether you’re a seasoned pro or a complete newbie, you’ve probably secretly Googled a few jargon-filled expressions so you can appear smart in meetings. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood.

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Forrester eCommerce

MAY 29, 2018

To fuel digital transformations, enterprises are increasingly turning to public cloud services to improve their customer experience, operational excellence, and the broader ecosystem. CIOs have to select from a diverse and changing set of vendors that vary by size, functionality, geography, and vertical market focus. My recent report, Now Tech: Public Cloud Development Platforms In […].

Customer Experience 337

Customer Experience Operations Improvements Customer 337

SellBrite

MAY 28, 2018

More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.

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Kissmetrics

MAY 2, 2018

There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. Build off it. Adapt it. There’s no need to start from nothing. And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results.

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I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Bootstrapping Ecommerce

MAY 29, 2018

In this guide we’ll discuss the pros and cons of Retail Arbitrage, the benefits, how to build a profitable business that scales well, the best products to build a business around and where you can source your inventory from. The post Everything You Need To Know About Retail Arbitrage: 2018 Edition appeared first on Bootstrapping Ecommerce.

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BigCommerce

MAY 25, 2018

Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – and thus your conversion funnel – isn’t that great. Carts get abandoned more than you’d like.

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eCommerce Shipping Costs Improvements Conversion Optimization 338

Optimizely

MAY 17, 2018

I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and others in my spam folder. When I place an actual order through Amazon, I often don’t spot the order confirmation email because it’s lost in my inbox or I’ve accidentally deleted it along with many others

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Shipping Costs B2C Omnichannel Channel 218

Forrester eCommerce

MAY 1, 2018

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Ecommerce Platforms

MAY 24, 2018

Ok, admit it. You probably didn’t expect this one. Through his Twitter account , Brad Rencher, the Executive VP of Adobe Digital Marketing, has made a rather surprising announcement. That Adobe is currently in the process of acquiring Magento. Unless you moved out to Mars, you’ve definitely heard about the $1.68 billion acquisition deal. It’s all everyone has been talking about over the past few days.

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Kissmetrics

MAY 9, 2018

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital marke

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Bootstrapping Ecommerce

MAY 8, 2018

Sometimes, the best way to get product inspiration is to check out dropshipping suppliers’ sites to see what they have on offer, and in this article we’ve done exactly that to curate the top 10 best dropshipping products you can sell with Printful. The post The Top 10 Best Dropshipping Products You Can Sell with Printful appeared first on Bootstrapping Ecommerce.

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Article eCommerce 152

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources.

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce