Groove
DECEMBER 20, 2016
When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!
Bryan Eisenberg
DECEMBER 9, 2016
CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research : On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high.
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Canonicalized
DECEMBER 5, 2016
Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now!
A Better Lemonade Stand
DECEMBER 6, 2016
In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Store Growers
DECEMBER 12, 2016
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
Bootstrapping Ecommerce
DECEMBER 16, 2016
This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Jumpshot
DECEMBER 6, 2016
We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution , which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture.
Canadian Special Events
DECEMBER 23, 2016
Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac
A Better Lemonade Stand
DECEMBER 13, 2016
Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along. The post Carrd Review: Beautiful and Easy Landing Pages appeared first on A Better Lemonade Stand.
Store Growers
DECEMBER 8, 2016
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
UpSellIt
DECEMBER 13, 2016
Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send a welcome email with a warm message of thanks.
Talkoot
DECEMBER 19, 2016
With the holiday season fast approaching we wanted to get a release out the door that represented improvements without committing to anything big and new. We'll save that goodness for early 2017! Features. Multi-Image Viewer part 2. For 2.19 we released a brand new multi-image viewer and gathered feedback which we've now incorporated. The enhancements include: Resizing so you can move the viewer around Reduced background opacity so you can still read the work behind the image viewer Switched the
SheerID
DECEMBER 16, 2016
Over the past year, consumers have demanded an even better. The post Trends Shaping the Customer Service Experience of 2017 appeared first on SheerID.
Canadian Special Events
DECEMBER 28, 2016
International Live Events Association (ILEA) Vancouver joined together with the BC Chapter of Meeting Professionals Intl (MPI) for a holiday event of epic proportions. “It’s a Wonderful Life” was held on December 20, 2016 at the Rocky Mountaineer Station, and the soiree marks the first time the two local groups have collaborated for their annual holiday events.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Dynamic Yield
DECEMBER 21, 2016
Dynamic Yield announces a $22 million Series C round to further develop the world's first personalization technology stack. The post Dynamic Yield Raises $22 Million to Advance Personalization appeared first on Dynamic Yield.
Store Growers
DECEMBER 12, 2016
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
UpSellIt
DECEMBER 21, 2016
Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company.
ChannelAdvisor
DECEMBER 29, 2016
In my last post, I discussed how brands selling via Amazon 1P can start to build a successful presence on the marketplace by investing in quality content, making sure they’re utilizing Amazon’s new brand gating feature correctly and using the power of good reviews to bring in the right consumers. Today, we’re moving on to another critical building block of a successful 1P brand: Advertising.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
SheerID
DECEMBER 30, 2016
As an ever-evolving industry, marketers know the importance of adapting. The post 3 Must Have Marketing Goals for 2017 appeared first on SheerID.
Canadian Special Events
DECEMBER 1, 2016
On November 23, Rick Rowe, President of Toronto based catering firm Presidential Gourmet hosted a client celebration featuring an exclusive preview of new signature creations from executive chef Jay Suppiah. The event was held within the dinosaur exhibit of the Royal Ontario Museum and guests were treated to a decadent selection of gourmet food and wine pairings, along with a private tour of the current Chihuli Exhibit.
Dynamic Yield
DECEMBER 6, 2016
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield.
Store Growers
DECEMBER 8, 2016
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
eCommerceFuel
DECEMBER 2, 2016
New post from eCommerceFuel : Stephan Jacob is only in his mid-30s, but he’s already leaving his impact on the world through his entrepreneurial pursuits and commitment to humanitarian causes. He’s the co-founder of Cotopaxi , a high-end outdoor apparel manufacturer. Cotopaxi is the second successful eCommerce endeavor that Stephan has built from scratch.
ChannelAdvisor
DECEMBER 21, 2016
You know that old saying about not putting all of your eggs in one basket? This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.
SheerID
DECEMBER 21, 2016
While many of us are focused on shopping for loved. The post 5 Companies Giving Back This Holiday Season appeared first on SheerID.
Canadian Special Events
DECEMBER 23, 2016
Event planners can pull off just about anything. Alberta based Boom Goes The Drum is a shining example of how when the rain comes down the planners get busy, as they clearly proved when they produced a spectacular wedding for Sean Godfrey and Jillian Wyne, at The Foundry in Edmonton, despite pouring rain, tornados and thunderous chilly skies. . The goals for the creative wedding design was a mix of laid back, understated style- a nod to the ‘cabaret’- with touches of highbrow, Grecian aesthe
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Dynamic Yield
DECEMBER 7, 2016
Here's how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season. The post Real-Time Personalization: The Gift That Helps Gift Giving appeared first on Dynamic Yield.
My Wife Quit Her Job
DECEMBER 7, 2016
Today I’m thrilled to have Harry Campbell on the show. Harry is someone who I just met at the financial blogging conference in San Diego and we actually met playing basketball. A few conversations later and I knew that I wanted to have him on the podcast. Harry has an interesting story. He started his site TheRideShareGuy.com in 2014 when he was a full time aerospace engineer and part time Uber and Lyft driver.
eCommerceFuel
DECEMBER 16, 2016
New post from eCommerceFuel : This episode of eCommerceFuel is really a two-for-one, as Drew Sanocki stops by to play us an episode of his Nerd Marketing podcast about how to implement discount ladders in your eCommerce business. Drew also answers some of my questions about the nuance of discounts, and how to time them best to keep your customers engaged.
ChannelAdvisor
DECEMBER 19, 2016
There are two primary methods to selling on Amazon.com — first-party (1P) and third-party (3P). Selling via 1P on Amazon means that you’re selling wholesale to Amazon, which then sells your products to consumers on the marketplace, as opposed to being a 3P seller and selling direct to consumers. In this post, we’ll only be discussing 1P. Specifically, we’ll only be discussing selling 1P for brands.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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