This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research : On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high.
When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!
In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand.
Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce.
Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac
Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac
How often do you get to leave work early on a Thursday afternoon to drink beer, enjoy a wine tasting, eat pizza, win prizes, and hear an awesome speaker and expert on one of the most relevant topics in marketing?
Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along. The post Carrd Review: Beautiful and Easy Landing Pages appeared first on A Better Lemonade Stand.
We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution , which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture.
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send a welcome email with a warm message of thanks.
International Live Events Association (ILEA) Vancouver joined together with the BC Chapter of Meeting Professionals Intl (MPI) for a holiday event of epic proportions. “It’s a Wonderful Life” was held on December 20, 2016 at the Rocky Mountaineer Station, and the soiree marks the first time the two local groups have collaborated for their annual holiday events.
With the holiday season fast approaching we wanted to get a release out the door that represented improvements without committing to anything big and new. We'll save that goodness for early 2017! Features. Multi-Image Viewer part 2. For 2.19 we released a brand new multi-image viewer and gathered feedback which we've now incorporated. The enhancements include: Resizing so you can move the viewer around Reduced background opacity so you can still read the work behind the image viewer Switched the
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Dynamic Yield announces a $22 million Series C round to further develop the world's first personalization technology stack. The post Dynamic Yield Raises $22 Million to Advance Personalization appeared first on Dynamic Yield.
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company.
On November 23, Rick Rowe, President of Toronto based catering firm Presidential Gourmet hosted a client celebration featuring an exclusive preview of new signature creations from executive chef Jay Suppiah. The event was held within the dinosaur exhibit of the Royal Ontario Museum and guests were treated to a decadent selection of gourmet food and wine pairings, along with a private tour of the current Chihuli Exhibit.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
In my last post, I discussed how brands selling via Amazon 1P can start to build a successful presence on the marketplace by investing in quality content, making sure they’re utilizing Amazon’s new brand gating feature correctly and using the power of good reviews to bring in the right consumers. Today, we’re moving on to another critical building block of a successful 1P brand: Advertising.
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield.
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
New post from eCommerceFuel : Stephan Jacob is only in his mid-30s, but he’s already leaving his impact on the world through his entrepreneurial pursuits and commitment to humanitarian causes. He’s the co-founder of Cotopaxi , a high-end outdoor apparel manufacturer. Cotopaxi is the second successful eCommerce endeavor that Stephan has built from scratch.
Event planners can pull off just about anything. Alberta based Boom Goes The Drum is a shining example of how when the rain comes down the planners get busy, as they clearly proved when they produced a spectacular wedding for Sean Godfrey and Jillian Wyne, at The Foundry in Edmonton, despite pouring rain, tornados and thunderous chilly skies. . The goals for the creative wedding design was a mix of laid back, understated style- a nod to the ‘cabaret’- with touches of highbrow, Grecian aesthe
You know that old saying about not putting all of your eggs in one basket? This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Here's how real-time personalization can help shoppers find gifts for friends and family during the holiday shopping season. The post Real-Time Personalization: The Gift That Helps Gift Giving appeared first on Dynamic Yield.
Today I’m thrilled to have Harry Campbell on the show. Harry is someone who I just met at the financial blogging conference in San Diego and we actually met playing basketball. A few conversations later and I knew that I wanted to have him on the podcast. Harry has an interesting story. He started his site TheRideShareGuy.com in 2014 when he was a full time aerospace engineer and part time Uber and Lyft driver.
New post from eCommerceFuel : This episode of eCommerceFuel is really a two-for-one, as Drew Sanocki stops by to play us an episode of his Nerd Marketing podcast about how to implement discount ladders in your eCommerce business. Drew also answers some of my questions about the nuance of discounts, and how to time them best to keep your customers engaged.
You are going to LOVE this stunning collection of event stages and sets curated from events all over the world. From floating stages to 5 story stages, this example provides some great ideas for your next large conference, gala or awards show. We have opened comments on this blog, which we almost never do because we are excited to hear your feedback.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
.png
)
165 
Let's personalize your content