Webbula
SEPTEMBER 10, 2019
Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.
Omnisend
SEPTEMBER 16, 2019
Creating a great customer retention strategy is an uneasy yet crucial task for online businesses. One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere. Read more The post 9 Customer Retention Strategies That Actually Work appeared first on Ecommerce Marketing Automation | Omnisend.
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Ecommerce Platforms
SEPTEMBER 16, 2019
Do you need to launch an ultra practical online business? It all starts with a pre-meditated ecommerce business plan. At first glance, this feels like a superficial blueprint for most starters. But here's the deal. You need an executive summary of everything you're about to do in order to convert your objectives into actual results. From the onset, you must put your thoughts on paper.
SellBrite
SEPTEMBER 6, 2019
The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to fight for mind share and an emotional connection.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
FastSpring
SEPTEMBER 10, 2019
Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?
My Wife Quit Her Job
SEPTEMBER 24, 2019
A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
SEPTEMBER 2, 2019
5G and Industrie 4.0 are a very powerful combination. Together, they can lift and shift the manufacturing sector to a much higher level of digitization, in particular by maximizing the mobility, flexibility, and versatility of production. 5G in the industrial manufacturing context offers opportunities beyond factory automation, as it also covers process automation, human/machine interfaces, […].
GetElastic
SEPTEMBER 16, 2019
Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns. Try charm pricing — with caution. You’re undoubtedly aware of charm pricing — the oldest pricing tactic in the book — where marking a $2 item $19.99 or $20 at $19.99 feels like a lower price.
Retail Technology Review
SEPTEMBER 24, 2019
By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, it’s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience.
SellBrite
SEPTEMBER 3, 2019
In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was shipping more than $5,300 worth of parts to people worldwide each month.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
BigCommerce
SEPTEMBER 24, 2019
Some might say that the holidays are a goldmine opportunity for businesses that sell online.
Kissmetrics
SEPTEMBER 17, 2019
In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.
Forrester eCommerce
SEPTEMBER 5, 2019
The world of data protection — once considered a static and back-office service — is changing considerably. There’s been a lot of momentum in this marketplace over the past few years, especially with new approaches and models that serve enterprise requirements. Multiple business imperatives have affected this industry, including business leaders who expect I&O pros […].
Optimizely
SEPTEMBER 3, 2019
After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands. And we’ll be back soon with a whole new season of brands to unbox! However, we’re not quite done yet.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
RTP blog
SEPTEMBER 18, 2019
Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery. This expansion is yet another example of retailers leveraging restaurants as a part of their overall brand experience. While Montgomery hasn’t offered a timeline for the restaurant openings, she revealed that the first concept turned a profit in only its second month of operation.
My Wife Quit Her Job
SEPTEMBER 9, 2019
I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.
BigCommerce
SEPTEMBER 3, 2019
Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store.
Kissmetrics
SEPTEMBER 3, 2019
I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
SEPTEMBER 10, 2019
The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].
Ecommerce Platforms
SEPTEMBER 30, 2019
The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because I’ve been there too.
Omnisend
SEPTEMBER 13, 2019
In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?
My Wife Quit Her Job
SEPTEMBER 2, 2019
If your Facebook feed is anything like mine, you probably see a lot of ads for get rich quick schemes that promise massive wealth in a short period of time. Here’s the thing. These ads probably convert! After all, it’s human nature. Whenever you want to learn a new skill or achieve an important goal in your life, your first instinct is to look for the easiest way out and the quickest way to get there.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
BigCommerce
SEPTEMBER 19, 2019
Spotify’s #2018Goals campaign was the largest global campaign at the time, running in 18 markets worldwide — finely blending customer…
Kissmetrics
SEPTEMBER 10, 2019
Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.
Forrester eCommerce
SEPTEMBER 2, 2019
Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX). In 2018, Australian government customer experience was weak compared to the private sector — mirroring what we see in the US, where most federal agencies had scores that were poor or very poor.
Ecommerce Platforms
SEPTEMBER 30, 2019
If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired. Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
GetElastic
SEPTEMBER 2, 2019
The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost efficiency like never before.
My Wife Quit Her Job
SEPTEMBER 16, 2019
If you are looking to sign up for BigCommerce, you need to be aware of how BigCommerce pricing compares to other shopping carts on the market. Even though their pricing plans seem straightforward at first glance, there are a few pricing gotchas that you need to be aware of that we’ll cover in this post. You’ll learn… How much BigCommerce costs for your specific ecommerce store based on revenue.
BigCommerce
SEPTEMBER 18, 2019
Every year, one resounding piece of advice echoes through the ears of every retail brand across the world: At the…
Kissmetrics
SEPTEMBER 24, 2019
When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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