April, 2024

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Ecommerce Marketing Trends: Lessons from 'Stanley Cup' Success"

Salsify

The Stanley Quencher H20 Flowstate Tumbler , otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 320
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Is Shopify One Page Checkout the Future of Online Shopping? Or Are There Issues?

Groove

You're constantly working to create an intuitive, simple, pleasant shopping experience for your customers, and our team is here to provide innovative solutions to take your business to the next level. At Groove Commerce, we're constantly on the lookout for ways to help improve your customer conversion rate, and we're excited about what the team at Shopify has to offer.

Shopify 195
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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 124
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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What’s Lurking In Your Sales Culture?

Forrester eCommerce

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

B2B 460

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Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

Marketing 136
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Your Co-op boosts food waste reduction with extended Retail Insight partnership

TalkingRetail

Midcounties Co-operative has announced it will further food waste reduction efforts across its Your Co-op operations, extending its partnership with Retail Insight, provider of store operations execution software.

Retail 103
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How AI Improves Keyword Research

Practical eCommerce

Traditional keyword tools expand on an existing core term. AI tools discover new terms. The post How AI Improves Keyword Research appeared first on Practical Ecommerce.

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Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

Retail TouchPoints

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the fact a cookieless future is looming. On top of that, competition between retail brands is fierce, intensified by economic struggles. As such, brands are increasingly battling against each other for lower CPCs and their target audience’s attention.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Low AIQ Threatens Employees, Customers, And Your AI Initiatives

Forrester eCommerce

The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.

Customer 491
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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a

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536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

My Wife Quit Her Job

Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week. How can you source from the USA and still remain competitive from a pricing stand point? In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

eCommerce 295
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fabric and Bounteous x Accolite to support “Store of the Future”

Fabric

A headless and modular technology built by e-commerce pioneers and made for modern e-commerce experiences. Request a platform demo today!

eCommerce 246
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. This accolade serves as a testament to our cutting-edge technology and strategic expertise that consistently deliver exceptional outcomes for our clients. About the US Partnership Awards The US Partnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-base

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations. Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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Before You Migrate Shopify To BigCommerce, Ask These Questions

Groove

Are you considering a switch from Shopify to BigCommerce for your eCommerce store? You're not alone. Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. This comprehensive guide will answer any questions, including why you should consider migrating and a step-by-step process. The team at Groove will walk you through the process of migrating from Shopify to BigCommerce, explore the benefits of making the switch, and explain why part

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

eCommerce 137
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Upsellit Awarded “Best Partnership Teams” at 2024 US Partnership Awards

UpSellIt

Upsellit officially won Bronze for Best Partnership Teams at the US Partnership Awards! We are honored to be recognized for our elite client collaborations that drive their success as well as our own. About the US Partnership Awards The US Par tnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-based performance in affiliate, brand, and influencer partnerships.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability.

Retail 312
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Forrester eCommerce

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 459
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The Essential Guide to Shopify ERP Integration [2024]

Groove

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

Shopify 299
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534: The UGLY Truth About Buying From Alibaba That Most People Won’t Tell You

My Wife Quit Her Job

Think you know the best tricks for product sourcing? This episode exposes the darker side of Alibaba, revealing hidden practices that could change how you buy from the platform. Listen on to learn the ins and outs of how to buy from one of the world’s largest e-commerce marketplaces. What You’ll Learn Strategies for successfully buying products from Alibaba How to deal with IP theft How to find out if your products are ethically made Sponsors SellersSummit.com – The Sellers Sum

eCommerce 296
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Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 449
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Buying Signals Help B2B Organizations Reignite Revenue Interactions

Forrester eCommerce

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.

B2B 448
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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Forrester eCommerce

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 446
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Forrester eCommerce

Tech leaders are rethinking their strategic partnerships because silicon matters again. Whether your infrastructure is in the cloud, on-premises, or at the edge, or any combination thereof, the accelerators and specific features in your silicon can make an enormous difference to what you can do with AI and how quickly you can roll it out.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.