April, 2024

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Ecommerce Marketing Trends: Lessons from 'Stanley Cup' Success"

Salsify

The Stanley Quencher H20 Flowstate Tumbler , otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 320
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Is Shopify One Page Checkout the Future of Online Shopping? Or Are There Issues?

Groove

You're constantly working to create an intuitive, simple, pleasant shopping experience for your customers, and our team is here to provide innovative solutions to take your business to the next level. At Groove Commerce, we're constantly on the lookout for ways to help improve your customer conversion rate, and we're excited about what the team at Shopify has to offer.

Shopify 195
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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 124
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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What’s Lurking In Your Sales Culture?

Forrester eCommerce

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

B2B 460

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Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

Marketing 132
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Your Co-op boosts food waste reduction with extended Retail Insight partnership

TalkingRetail

Midcounties Co-operative has announced it will further food waste reduction efforts across its Your Co-op operations, extending its partnership with Retail Insight, provider of store operations execution software.

Retail 103
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How AI Improves Keyword Research

Practical eCommerce

Traditional keyword tools expand on an existing core term. AI tools discover new terms. The post How AI Improves Keyword Research appeared first on Practical Ecommerce.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Low AIQ Threatens Employees, Customers, And Your AI Initiatives

Forrester eCommerce

The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.

Customer 491
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Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

Retail TouchPoints

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the fact a cookieless future is looming. On top of that, competition between retail brands is fierce, intensified by economic struggles. As such, brands are increasingly battling against each other for lower CPCs and their target audience’s attention.

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536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

My Wife Quit Her Job

Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week. How can you source from the USA and still remain competitive from a pricing stand point? In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

eCommerce 295
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fabric and Bounteous x Accolite to support “Store of the Future”

Fabric

A headless and modular technology built by e-commerce pioneers and made for modern e-commerce experiences. Request a platform demo today!

eCommerce 246
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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FastSpring at SaaStock USA 2024!

FastSpring

Ready to join the leading conference for B2B SaaS founders, operators and investors from pre-seed to series C? If so, join FastSpring at SaaStock USA 2024 at Booth S5! We’d love to talk with you in person! Join us at the Palmer Events Center, in Austin, TX, from May 13th to 15th, for an extraordinary event dedicated to all things SaaS. Since 2016, SaaStock has helped more founders, investors, and operators connect, learn, and grow than any other SaaS conference globally.

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Before You Migrate Shopify To BigCommerce, Ask These Questions

Groove

Are you considering a switch from Shopify to BigCommerce for your eCommerce store? You're not alone. Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. This comprehensive guide will answer any questions, including why you should consider migrating and a step-by-step process. The team at Groove will walk you through the process of migrating from Shopify to BigCommerce, explore the benefits of making the switch, and explain why part

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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations. Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. This accolade serves as a testament to our cutting-edge technology and strategic expertise that consistently deliver exceptional outcomes for our clients. About the US Partnership Awards The US Partnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-base

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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Forrester eCommerce

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 459
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Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Buying Signals Help B2B Organizations Reignite Revenue Interactions

Forrester eCommerce

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.

B2B 448
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Forrester eCommerce

Tech leaders are rethinking their strategic partnerships because silicon matters again. Whether your infrastructure is in the cloud, on-premises, or at the edge, or any combination thereof, the accelerators and specific features in your silicon can make an enormous difference to what you can do with AI and how quickly you can roll it out.

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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Forrester eCommerce

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 446
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The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Forrester eCommerce

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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It’s Time For Sales Leaders To Coach Sellers Like Athletes

Forrester eCommerce

Sales managers now have the visibility needed to coach sellers beyond the basics.

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 433
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Learn How Humans And AI Will Unite In The Future Of Work

Forrester eCommerce

This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.

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Unlock the Power of AIOps

Forrester eCommerce

Businesses are increasingly reliant on technology to drive growth and innovation in a rapidly evolving digital landscape. The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems especially while maintaining a vital business-IT alignment. This is where AIOps and observability come into play.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!