BigCommerce
NOVEMBER 21, 2017
Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did a single advertising campaign raise over $40 million to fund children’s vaccines? It’s that time of year — the holiday season is approaching us, and fast! It’s the time for making your holiday email lists and checking them twice.
Kissmetrics
NOVEMBER 20, 2017
That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google.
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My Wife Quit Her Job
NOVEMBER 7, 2017
I am often asked what services I use to run my ecommerce store so I put together a quick list of my favorite tools for you today. First off, if you’ve followed my blog for any length of time, you are probably aware that I pride myself on coding many things myself. In fact, I’ll often go out of my way to AVOID paying for any apps at all if I can come up with a poor mans solution that doesn’t carry a recurring cost.
Ecommerce Platforms
NOVEMBER 14, 2017
Even before deciding on a type of product to sell on your website, it's not a bad idea to understand how the wholesale supplier system works. But here's what: It's not a well-structured system at all. It's a large collection of random suppliers scattered all across the world. Some of them are great, while others not so much. Not too long ago there were hardly any sites organizing lists of suppliers, making it difficult for retailers to locate the best ones.
Advertiser: ZoomInfo
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Optimizely
NOVEMBER 30, 2017
As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what should you be thinking about as you move into 2018?
RTP blog
NOVEMBER 15, 2017
With the holiday shopping season kicking into full gear in little more than a week, retailers of all sizes are prepping for the customer rush. While most shoppers think of the massive doorbuster deals offered at their favorite big-name retailer, smaller retailers have just as much, if not more, at stake in making the holidays a success. The RTP team discusses what strategies small businesses can use during the holiday season, including taking advantage of Small Business Saturday on November 25,
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
NOVEMBER 21, 2017
Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. I am guessing that you have also run into this somewhat minor annoyance.
My Wife Quit Her Job
NOVEMBER 28, 2017
When it comes to finding products to sell online, your profit margins are amplified by how low you can drive your sourcing costs down. For example, the typical retail markup for an online store is 4X. As a result, for every dollar it costs you to source an item, you need to charge 4 dollars! On the flip side if you can shave a dollar off your costs, then you can potentially mark down your prices by 4 dollars or pocket the extra profit!
Ecommerce Platforms
NOVEMBER 3, 2017
Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews. Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.
Optimizely
NOVEMBER 2, 2017
Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a sense of urgency, your buyers might put off a purchase indefinitely, continuing to think, consider the options, and read the reviews.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
SellBrite
NOVEMBER 8, 2017
eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers.
BigCommerce
NOVEMBER 2, 2017
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that alter the way your site and products look to them.
Kissmetrics
NOVEMBER 8, 2017
Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.
My Wife Quit Her Job
NOVEMBER 29, 2017
Today I’m happy to have Greg Mercer back on the show for the second time. If you’ve never heard of Greg, he’s the founder and owner of JungleScout. In addition, Greg makes a killing selling on Amazon. Last time I interviewed him, he was doing 400K per month. Who knows how much he makes now? Anyway, I’ve known the guy for quite a while now and he’s spoken at my conference, Sellers Summit, multiple times.
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RTP blog
NOVEMBER 30, 2017
By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% of revenue and 54.3% of e-Commerce visits on Black Friday , and on Cyber Monday, mobile revenue broke $2 billion , according to Adobe Digital Insights. Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce.
Optimizely
NOVEMBER 28, 2017
Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day. With numbers like that, it’s no wonder that so many brands focus a huge chunk of their resources on creating great email marketing for Cyber Monday.
SellBrite
NOVEMBER 3, 2017
These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up to you to develop strategies and execute on ideas that help you attract the right attention and carve out a lasting spot in your industry for your
BigCommerce
NOVEMBER 28, 2017
Cyber Week is officially over. Black Friday and Cyber Monday –– the two largest online selling days of the year — are in the books. Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
NOVEMBER 15, 2017
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.”. With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 study, 86% of marketers stated that they were planning to increase their upcoming email marketing budgets.
My Wife Quit Her Job
NOVEMBER 20, 2017
If you were to ask a typical entrepreneur how much they love what they do, most would reply that starting a business is the single most rewarding thing that they’ve ever done. But here’s what I’ve noticed over the years. Running a successful business often comes at a cost. Many successful entrepreneurs work all the time and rarely see their family.
RTP blog
NOVEMBER 27, 2017
By Samuel Mueller, Scandit The ongoing DIY (Do-it-Yourself) craze is usually associated with home repairs or arts and crafts, but the DIY mentality is also expanding to retail. Consumers are comfortable with using their smartphones for pretty much everything, so it only makes sense that they would expect to be able to use them in a brick-and-mortar retail environment to manage every aspect of a purchase.
Optimizely
NOVEMBER 23, 2017
Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C marketer, this should worry you. All too quickly, pricing becomes a race to the bottom.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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SellBrite
NOVEMBER 29, 2017
55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers.
BigCommerce
NOVEMBER 19, 2017
According to Baymard Institute, 68% of ecommerce shoppers abandon their purchases. [1]. If your company faces this familiar challenge, Visa Checkout has some tried and true tricks to help drive conversion success. Luckily, Visa Checkout has some tried and true tricks for achieving conversion success. Learn more in the infographic, below. Download a copy of the infographic.
Kissmetrics
NOVEMBER 13, 2017
Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal.
My Wife Quit Her Job
NOVEMBER 14, 2017
In a previous article, I compiled a comprehensive list of must have tools that I use to run my ecommerce store. So this week, I put together a list of tools and plugins that I use for my other businesses which include my blog, my podcast and my online course. Similar to the way I run my online store, I adopt a minimalist mindset when it comes to 3rd party applications.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
RTP blog
NOVEMBER 20, 2017
By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore. However, this year stands out from the rest because for the first time ever, online shopping will come more from smartphones and tablets than desktop computers. According to Adobe Digital Insights , mobile shopping will account for 34% of online purchase revenue, up from 30% last year.
Optimizely
NOVEMBER 21, 2017
It’s time to pull the trigger on your emails. Email triggers are an incredibly effective tactic for timely, personalized, and targeted emails to your buyers. In ecommerce, an email trigger could be anything from a single click on your website to a new product purchase. Inaction can even be a powerful trigger — if you haven’t heard from a customer in months, it may be time to trigger a winback campaign to spark another sale.
Ecommerce Platforms
NOVEMBER 13, 2017
On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers. Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out.
BigCommerce
NOVEMBER 13, 2017
Think a net promoter score of 100 is impossible? Andie Swim has it. What about a 2,000% increase in conversions? Bob Johnson’s built a tool for that. Thinking of selling a single product each day at flash sale prices? Silver Jewelry Club has you beat. In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions.
Advertiser: ZoomInfo
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