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With the growth of generative AI, developer productivity is on everyone's mind these days. But measuring developer productivity is challenging. Learn how focusing on alignment can help eliminate the elephant in the room.
Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. This shift underscores the importance of adopting eCommerce for wholesalers that want to stay competitive and cater to digitally savvy B2B buyers.
Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends , but it was her lifelong experience as a curly girly (a woman with curled and coiled hair) that inspired the idea and was validated by generations of women with similar experiences. I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young
What’s the best way to kick off 2025 for your brand? Diving into your 2024 holiday advertising data and looking for helpful insights for the new year. The holiday shopping season can be make or break for many brands. Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Whether you work in retail or have some shopping experience under your belt, you know what both optimized and not-so-optimized shopping experiences look and feel like. Let's quickly paint two starkly contrasting pictures.
In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. According to Business Dasher, customers who receive email offers spend 138% more than those who dont. Two major players, Shopify Email and Klaviyo, stand out in the landscape of email marketing tools, each offering unique features to support businesses at various stages of growth.
For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldnt scroll to the next page. But that line of thinking has become outdated as shopper behavior evolves.
For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldnt scroll to the next page. But that line of thinking has become outdated as shopper behavior evolves.
As the calendar turns to January, customers are stepping into the new year with fresh goals, renewed motivation, and a mindset primed for change. For ecommerce retailers, this period is the perfect time to align your marketing efforts with the psychology of shoppers. By understanding their post-holiday season mindset and leveraging tailored strategies, you can position your brand top of mind and kick off the year with impactful New Year marketing campaigns.
With the holiday season out of the way, next to come is a wave of returns that will stretch into the new year. Given the heightened focus on return policies during this period, it is an opportune time for customer fulfillment leaders to raise awareness within their organizations about a persistent challenge confronting retailers: the rise in retail returns fraud.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Domain Authority Meaning Domain authority, a metric developed by Moz , predicts how likely a website is to rank highly on search engine results pages (SERPs). It assigns scores ranging from one to 100, with higher numbers indicating a stronger ability to rank well. Moz calculates domain authority using factors such as: Factors Affecting Domain Authority Quality signals, like spam scores The total number of backlinks Root domains of inbound links While website authority is not a ranking factor us
In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. 1.
A snippet the summary information about a webpage, included with an organic link in a search engine results page (SERP) is a businesss first impression for many potential customers. Part of an SEO’s job is to do their best to ensure that first glance is enticing, which means doing what we can to bring that snippet to life. Following best practices is the first step, but what happens when your snippet is wrong or just plain missing?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Picture this: Your customer orders a new pair of Nike sneakers in their favorite pink and white combination. You’re happy to make a sale, pack it up carefully, and ship it off. The customer is excitedly waiting for their package and tracking updates daily. But it arrives looking like it survived a gladiator match, or worse, it mysteriously vanishes and doesn’t arrive at all.
Want to enjoy the best of the outdoors without, you know, actually going outside? Then the recently opened London flagship of The North Face is the place for you. The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.
Retail crime isnt just about stolen goods its a serious threat that can disrupt daily operations, impact employees and alienate customers. For independent store owners, these challenges ripple through the business, creating hurdles that go far beyond the financial losses of theft and making it harder to stay competitive in an already tough market. Unpacking The Hidden Costs When retailers think about the impact of crime, their first thought is often the monetary loss tied to stolen inventory.
WHSmith just launched a retail media network (RMN) to bring retail media to their airport stores. Like every other RMN launched since Amazon, Walmart, and Best Buy pioneered retail media over a decade ago, WHSmith promises more exciting and engaging retail experiences for consumers and is tailored to the needs of… supplier brands.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers phones. When used together, email and SMS can create a seamless communication experience that engages shoppers at key moments in their journey.
The Hancocks depot in Loughborough is due to reopen on Friday after being flooded earlier this week. The store, and World of Sweets head office which is located next door, were submerged under water after the River Soar broke its banks.
A flexible checkout is absolutely necessary if you want to create localised ecommerce shopping experiences that reduce cart abandonment and increase revenue. Professional athletes spend hours in the gym to build the strength and the skills they need to compete and win. Trainers develop workout programs to get these athletes into peak physical condition.
The holiday season brings a surge in shopping, both in-store and online. From mountains of packaging to returned products that may contain hazardous materials, management of returned, damaged or expired products becomes increasingly complex and voluminous during the holidays and post-holiday season. Retailers must navigate these challenges while staying compliant with regulations so they can ensure smooth operations and demonstrate environmental responsibility.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Navigating the complexities of retail execution demands innovative strategies that extend beyond conventional methods. The heart of effective retail execution lies not just in securing shelf space but in ensuring your brand strategically captures attention and drives sales. The Evolution of Store-Level Selling Traditionally, store-level selling has relied on the intuition and experience of field representatives.
I’m pleased to announce the publication today of the Forrester IT Management Systems Architecture. IT (Information Technology) uses a wide variety of systems to effectively run itself. Unlike other business areas, the discipline of IT management still relies on point, best-of-breed solutions, which require extensive integration to make them all work together.
Pricer, the leading in-store automation and communication solutions provider, has announced the launch of its latest innovation, Pricer Avenue , to evolve the role of traditional Electronic Shelf Labels (ESLs) and deliver enhanced and connected in-aisle experiences. A bold, new modular ESL system, Pricer Avenue redefines traditional aisle experiences, offering new ways for retailers to compose, build, run and merchandise the shelf-edge digtally.
Co-op has revealed its commitment to continued convenience growth with a planned 75 new stores opening this year (2025), across the UK. The new stores will be both Co-op estate stores and Co-op franchise stores, a sector the convenience retailer has actively pursued recently.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
This is part two of our series on localised checkout solutions. Be sure to read part one and part three to get the complete picture and learn why worldwide ecommerce success hinges on the checkout experience. In the first part of this series, we saw that localised checkouts benefit your customers by giving them the same experience they have with domestic ecommerce.
Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer. To the newbie consumer, theres a confusing welter of terms like indica and sativa as well as the multiplying variations of edible products, each with different levels of THC and other ingredients that affect the products impact.
The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases by placing discounted products in high-traffic areas like aisles and gondola ends. However, sales consistently fell short of expectations. The brand suspected that stockouts were undermining the effectiveness of their campaigns, especially during peak weekend shopping periods.
The proactive security market is consolidating further as exposure management vendor Tenable announced its intent to acquire Vulcan Cyber, a unified vulnerability management (UVM) vendor that specializes in third-party vulnerability collection, vulnerability response, and application security posture management.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
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