May, 2023

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Six Ways That B2B CMOs Can Make Customer Obsession Real

Forrester eCommerce

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368
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Gen Z has influencer aspirations

RetailWire

Members of Gen Z use TikTok and other social media to share their fashion finds and other details of their lives like professional influencers. “You might have 12 followers and you’re selling swag,” said Vickie Segar, the founder of Village Marketing. “The macro movement of everyone being a creator, and the idea that creators should monetize themselves in every avenue they can, is just trickling down to the everyday person.

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More SaaS Fees Pricing Strategies to Offset Stagflation

FastSpring

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation

Payments 143
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Nike faces lawsuit over greenwashing claims

RetailDive

A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Ultimate Guide to eCommerce Payment Processing

GetElastic

eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.

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Doba Review: Easiest Way To Start Dropshipping For FREE

My Wife Quit Her Job

If you have difficulty sourcing quality products for your dropshipping business, Doba might be the solution you need. Doba has been helping online sellers source products from thousands of suppliers for over a decade. But is it still worth using as a dropshipping solution? In this Doba review, I cover the platform's key features, pros, and cons to help you make an informed decision.

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Discover the 5 Hottest Ecommerce Trends for Summer 2023

Fastr

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246
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Why Data Orchestration is Essential for E-Commerce

Fabric

We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.

eCommerce 246
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The 6 Best Shopify Landing Page Builder for 2023

Ecommerce Platforms

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?

Shopify 211
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

Supplies 341
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Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad

Forrester eCommerce

We Said 2023 Would Be Weird … We Were Right Just over a year ago, we were in the throes of the so-called Great Resignation. Nearly every call I had with a client was about how to compete for talent, including debates over signing bonuses vs.

Other 370
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459: Unexpected Twists On My Book Publishing Journey – A Behind The Scenes Look | Family First Friday

My Wife Quit Her Job

Welcome to a new segment of the show called Family First Fridays. Most of you know that for the past 3 years, I’ve been working on a book called The Family First Entrepreneur which is being published by Harper Collins. I’ve been getting a ton of questions about the process of writing a book so in this episode, I’m going to give you a behind the scenes look into everything that I did to get this book published by a traditional publisher and receive a 6 figure advance.

Books 296
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Fastr Design Lab: Helping You Build Your Perfect Ecommerce Experience

Fastr

This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.

eCommerce 245
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.

eCommerce 148
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Top 10 eCommerce Platforms Ideal For Small Businesses In 2023

MakeWebBetter

1.564% of the eCommerce owners are using WooCommerce with whopping 1,129,637 users. This showcases WooCommerce as one of the best eCommerce platforms in the entirety of the eCommerce web. Despite the fact that the WordPress eCommerce plugin is succeeding Shopify which is used by 0.915% of site owners in the web space, Shopify has to [.] The post Top 10 eCommerce Platforms Ideal For Small Businesses In 2023 appeared first on MakeWebBetter.

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WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities

Retail TouchPoints

As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.

Fashion 341
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Protecting Against The Top Cybersecurity Threats In 2023 Requires A Balanced Approach

Forrester eCommerce

Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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457: Exactly How I’d Build A New Ecommerce Business Today From Scratch – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a new segment of the podcast in honor of my book, The Family First Entrepreneur. In these solo episodes, I present to you my personal thoughts about family, entrepreneurship, and life. Today, I outline exactly what I would do if I were to start an e-commerce business today from complete scratch. What You’ll Learn The best ecommerce business models The exact steps that I would take to start an online store this year What to avoid in ecommerce Other Resources

eCommerce 296
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What is Sustainability in Retail?

Wiser

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.

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UpSellit is Recognized By Inc. as a 2023 Best Workplace

UpSellIt

UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.

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Email marketing campaign: types, examples [+ how to create]

Omnisend

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.

Marketing 147
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post

Retail TouchPoints

Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.

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CEOs And CMOs Are Misaligned On Customer Needs

Forrester eCommerce

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

B2C 368
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456: Inside The Crazy World Of Traditional Book Publishing With Michael Drew

My Wife Quit Her Job

Today, I’m thrilled to have Michael Drew as a guest on the show. Michael is the founder of PromoteABook.com, where he assists authors in launching their books onto the New York Times Bestseller list. He has successfully launched 124 consecutive books onto national bestseller lists and has over a thousand number-one Amazon titles to his credit.

Books 296
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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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The future of retail: Global trends shaping the next 5 years

RetailDive

How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.

Retail 130
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Pinterest Ads: 16 Best Practices for Creatives & Strategists

CPC Strategy

With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.

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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.

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Three Key Actions Help B2B Marketers Synchronize Buying Signals To Put The Customer First

Forrester eCommerce

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p