July, 2024

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Cyber Week, Cyber Monday, and Black Friday Trends:

Salsify

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.

Events 129
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Generative AI Marketing Use Cases In APAC

Forrester eCommerce

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 535
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Most Retail Brands Ignore X, per Study

Practical eCommerce

Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce.

Retail 132
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Exclusive: Automated Voice Agents are Hurting Customer Retention

Retail TouchPoints

Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Black farmers call on Tractor Supply CEO to resign following diversity about-face

RetailDive

John Boyd, president of the National Black Farmers Association, a Tractor Supply shareholder and fourth-generation farmer, said he has tried to reach out to the company’s top executive.

Supplies 145
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eCommerce Site Analysis - The Basics

Groove

eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.

eCommerce 335

More Trending

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ServiceNow And Atlassian: The Rise Of IT Management Platforms

Forrester eCommerce

As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.

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The Broken WYSIWYG Promise & The Web Editing Software Finally Delivering On It

Fastr

What is WYSIWYG? Uncover the meaning & value of WYSIWYG editing software, how it's typically fallen short on its promise, & explore the new, true gold standard of web editing.

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Unionized Virginia Costco Employees Vote to Strike

Retail TouchPoints

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 333
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CrowdStrike Global Outage: Critical Next Steps For Tech And Security Leaders

Forrester eCommerce

What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The CEO’s Guide To Building Generative AI

Forrester eCommerce

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495
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AI and The End Of Software Development As We Know it.

Forrester eCommerce

We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.

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Google Finally Scraps Its Cookie Deprecation Plans

Forrester eCommerce

Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.

B2C 468
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Bring Data To The Other 80% Of Business Intelligence Users

Forrester eCommerce

Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.

Other 464
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Threading The Needle On Gen AI And Developer Experience

Forrester eCommerce

Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm).

Customer 459
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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester eCommerce

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends.

Events 458
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The Paid Media Paradox

Forrester eCommerce

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Consumer 448
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

Forrester eCommerce

Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Sometimes Less Is More For Cloud-Powered Innovation: How Utilities And Telcos Are Rationalizing Their Clouds

Forrester eCommerce

Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.

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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester eCommerce

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Customer 433
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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester eCommerce

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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Architects Demonstrate Value By Showcasing Business Outcomes.

Forrester eCommerce

Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.

Blog 430
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Scaling Customer Success Through Digital Can Double Your ROI

Forrester eCommerce

Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid returns. Proving this becomes challenging when scaling customer success happens primarily through headcount and by teams segmenting coverage into low-touch and high-touch models.

Customer 428
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Revolut Secures Its Banking License – Crowning A Decade Of Digital Banks

Forrester eCommerce

Digital banks are gaining traction among consumers, globally. Learn what incumbent banks should do to compete.

Banking 415
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NPS Q&A Part 1: Controversy, Fit And Alternatives

Forrester eCommerce

Net Promoter Score (NPS) reminds me of the apricot tree on the side of our house. It sometimes disappoints us – like this year when it carried exactly one (!) fruit.

Customer 411
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GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog

Forrester eCommerce

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

Customer 411
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Missing Product Goals? A Gap Between Product Management and Product Marketing Could be the Culprit

Forrester eCommerce

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

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Greeking Out: Aristotle’s Guide To AIOps Mastery

Forrester eCommerce

Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too. In the chaotic world of IT, we need to separate the signal from the noise and act with clear intention.

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Planning Season Is Coming. Use Forrester’s Planning Guides To Cut Through Complexity.

Forrester eCommerce

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

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The CrowdStrike Moment Calls For A Redefinition Of Business Resilience

Forrester eCommerce

Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.