BigCommerce

JUNE 27, 2018

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.

Social Media 420

Social Media BigCommerce Download eCommerce 420

Forrester eCommerce

JUNE 5, 2018

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases – such as risk scoring or optimizing search results – data scientists regularly complain that their solutions can take months […].

389

389

My Wife Quit Her Job

JUNE 5, 2018

If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform.

Supplies 282

Supplies Other Retail 282

Kissmetrics

JUNE 11, 2018

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.

Events 279

Events Customer Other Marketing 279

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

JUNE 14, 2018

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly recognizable because the company has a consistent message at all times.

Marketing 249

Marketing B2C Clothing Outdoor 249

Store Growers

JUNE 21, 2018

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?

Shipping Costs 170

Shipping Costs Improvements Merchant Services Recommendation 170

Forrester eCommerce

JUNE 19, 2018

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. The report is based on Forrester’s CX Index™ methodology, which measures […].

Customer Experience 377

Customer Experience Customer 377

My Wife Quit Her Job

JUNE 18, 2018

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on.

BigCommerce 303

BigCommerce eCommerce Platforms Shopify WooCommerce 303

Kissmetrics

JUNE 1, 2018

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.

Customer 279

Customer Marketing Shopify Demo 279

Optimizely

JUNE 12, 2018

I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit.

Channel 225

Channel Multi-channel Books Omnichannel 225

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Bootstrapping Ecommerce

JUNE 5, 2018

All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.

Article 167

Article eCommerce Other 167

BigCommerce

JUNE 5, 2018

Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin. The plugin will be a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce’s robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.

BigCommerce 396

BigCommerce Merchant Services Payment Services eCommerce 396

Forrester eCommerce

JUNE 25, 2018

The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

B2C 335

B2C Marketing Customer 335

My Wife Quit Her Job

JUNE 11, 2018

As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.

eCommerce Software 242

eCommerce Software Definition Blog eCommerce 242

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

JUNE 26, 2018

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it?

SEO 278

SEO Marketing Customer Definition 278

Optimizely

JUNE 28, 2018

We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. retail sales in 2017 coming from online stores.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Bootstrapping Ecommerce

JUNE 19, 2018

In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.

eCommerce 163

eCommerce 163

BigCommerce

JUNE 21, 2018

U.S. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue. With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

JUNE 14, 2018

Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

Technology 294

Technology Information Document Management 294

My Wife Quit Her Job

JUNE 8, 2018

Compared to the traffic that my online store gets from Google, Bing traffic is pretty much an afterthought. For example, last month my store got 18 times more organic traffic from Google than Bing and an order of magnitude more orders as well. As a result, I’ve never ever paid much attention to Bing. On the flip side, I spend thousands of dollars every month on Google advertising including Google Adwords For Search, Google Display Network and Google Shopping.

eCommerce 156

eCommerce 156

Kissmetrics

JUNE 19, 2018

You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are thinking… “Neil, shouldn’t you be the one telling companies how to grow”? Technically, yes. And I do. But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them.

Marketing 268

Marketing SEO Channel Social Media 268

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your customers behave, what they respond to, and how you can drive their next purchase in real-time.

Marketing 186

Marketing eCommerce B2C Channel 186

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Bootstrapping Ecommerce

JUNE 11, 2018

This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce.

Mobile 162

Mobile Article eCommerce Customer 162

BigCommerce

JUNE 5, 2018

Businesses are living in an era of wealth, liquidity and mobility. Amazon edges near $1 trillion in market value. Netflix recently surpassed Disney in value. What do both of these companies have in common? They save people time effectively adding hours to our days otherwise spent in search of commodities or entertainment. This ultimately delivers convenience.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Forrester eCommerce

JUNE 8, 2018

What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. But this has changed at breathtaking speed. Today, China […].

Customer Experience 290

Customer Experience Customer Customer Loyalty 290

TradeGecko

JUNE 25, 2018

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".

Supplies 161

Supplies Fashion Retail 161

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Kissmetrics

JUNE 12, 2018

When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form of content that you barely see on Google? Well, technically two forms of content.

Blog 267

Blog Mobile SEO Marketing 267

Ecommerce Platforms

JUNE 4, 2018

In an age of subscription-based ecommerce platforms and website builders, sometimes it's nice to have a solution that's free. When you look at an open source option like OpenCart , that's exactly what you receive. It's open for free download, you're able to find your own hosting, and upgrade without any payments. The reason we like that so much is because many open source platforms try to get you with yearly upgrades.

Shipping Costs 148

Shipping Costs Download Payment Services eCommerce Platforms 148

Bootstrapping Ecommerce

JUNE 25, 2018

Don't overlook the seemingly small but critically important Amazon seller requirement: Amazon Barcodes, otherwise known as UPC codes. Learn more here. The post Amazon Barcodes: How Do Barcodes Work on Amazon appeared first on Bootstrapping Ecommerce.

eCommerce 161

eCommerce Shipping Fulfillment Operations 161

BigCommerce

JUNE 27, 2018

Starting today, BigCommerce is working with Facebook to give Pages with a Facebook Shop an easier way to extend their online product inventory within Facebook. BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales o

BigCommerce 320

BigCommerce Merchant Services Home Furnishings Accessories 320

Advertisement

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce