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Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.
Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases – such as risk scoring or optimizing search results – data scientists regularly complain that their solutions can take months […].
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on.
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly recognizable because the company has a consistent message at all times.
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?
Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor. That’s why we’ve gathered 30 inspiration quotes from BigCommerce merchants to help you push through rough patches and gray days to the brighter moment ahead. We asked each merchant: What is your favorite inspirational business quote?
Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor. That’s why we’ve gathered 30 inspiration quotes from BigCommerce merchants to help you push through rough patches and gray days to the brighter moment ahead. We asked each merchant: What is your favorite inspirational business quote?
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. The report is based on Forrester’s CX Index™ methodology, which measures […].
If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform.
Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.
I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.
Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin. The plugin will be a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce’s robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.
The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].
As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it?
We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. retail sales in 2017 coming from online stores.
In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.
U.S. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue. With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
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Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].
Mikael Yang is someone who I was introduced to by Nathan Barry and we met at Andrew Warner’s whiskey party at Social Media Marketing World. He is the founder of ManyChat, the leading Facebook messenger chat software on the market and it’s actually the chat software that I’m currently using for my store and blog. Today, we’re going to pick Mikael’s brain about some of the current and future applications of Facebook chat as well as why he decided to start his business.
You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are thinking… “Neil, shouldn’t you be the one telling companies how to grow”? Technically, yes. And I do. But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them.
Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your customers behave, what they respond to, and how you can drive their next purchase in real-time.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator. But this has changed at breathtaking speed. Today, China […].
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form of content that you barely see on Google? Well, technically two forms of content.
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience.
It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".
Starting today, BigCommerce is working with Facebook to give Pages with a Facebook Shop an easier way to extend their online product inventory within Facebook. BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales o
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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