November, 2023

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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush , more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one. If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue.

eCommerce 278
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My Top Ecommerce Tools for 2024

Practical eCommerce

Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent. The post My Top Ecommerce Tools for 2024 appeared first on Practical Ecommerce.

eCommerce 130
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Forrester eCommerce

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

B2C 466
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Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

RetailDive

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

Retail 124
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Online Shopping Is the Winner During Thanksgiving Weekend

RetailWire

Thanksgiving Weekend drew online shoppers more than ever this year.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. And yet many retailers remain unaware of chargeback fraud and its harmful impacts on business revenues.

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SHEIN Quietly Goes Public and Readies for High-Value US IPO

RetailWire

SHEIN has discreetly filed for an IPO in the U.S., stirring anticipation of one of the largest IPOs in recent years.

Fashion 116
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Your Data Culture Is DOA

Forrester eCommerce

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 132
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7 Items To Buy In Bulk And Sell Individually For A Profit

My Wife Quit Her Job

If you want to sell physical products online but don’t have the budget for private labeling, buying items in bulk for resale is an excellent strategy. Buying in bulk cuts down on per-item costs, provides volume discounts, and often includes free shipping. In this post, I’ll outline seven items you can purchase in bulk and resell individually to achieve a healthy profit margin.

Jewelry 295
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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For the Holidays, a Reliable and Seamless Shopping Experience is Supported by Observability

Retail TouchPoints

For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals. However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes wi

eCommerce 328
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Q3 2023 FastSpring Feature Release: Achieving Subscription Growth, Faster

FastSpring

We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. They also complement several other subscription focused capabilities we have released over 2023.

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Magento eCommerce Trends 2024: A Guide for Businesses

MakeWebBetter

Are you an eCommerce enthusiast wondering about the latest Magento eCommerce trends? Brace yourself, because I’m about to spill the beans on the hottest Magento eCommerce trends of 2024! Get ready to explore a world where online shopping isn't just a click, but an unforgettable experience. From cutting-edge tech to customer-centric magic, this guide unveils [.

Magento 166
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VMware Customers: Brace For Impact

Forrester eCommerce

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

Customer 468
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 158
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505: The Blueprint For Building The Largest Amazon Sellers Network With Athena Severi

My Wife Quit Her Job

Today I have my friend Athena Severi on the show. Athena is the founder of the Titan Network, one of the largest networks of Amazon sellers in the world. She also runs China Magic, where she runs a guided tour of the Canton Fair. In this episode, you’ll learn about her entrepreneurship journey and how she’s hustled her way to the top. What You’ll Learn How Athena got her start in ecommerce How Athena created one of the largest Amazon seller networks in the world How Athena help

Books 296
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 325
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Join FastSpring at Web Summit 2023!

FastSpring

Looking to join founders, tech enthusiasts, and world leaders who are discussing ways to redefine the tech industry? If so, join FastSpring at the Web Summit November 13-16th! We’d love to talk with you in person at booth E474 in Pavilion 4! Situated in Parque das Nações, Feira Internacional de Lisboa and Altice arena are the homes for Web Summit 2023 in Lisbon.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Mastering EdTech Challenges: HubSpot’s Playbook for Success

MakeWebBetter

Navigating the ever-changing EdTech landscape, where innovation and disruption are the norm, presents unique EdTech challenges for startups. From attracting and retaining customers to optimizing marketing efforts and managing sales pipelines, EdTech start ups often face numerous hurdles. HubSpot, a powerful CRM platform, emerges as a guiding light for EdTech-startups venturing [.

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To Build A GenAI-Powered Business App, You Need More Than An LLM

Forrester eCommerce

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.

Customer 468
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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 158
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504: Creative And Practical Applications Of AI That No One Is Talking About With Toni Herrbach

My Wife Quit Her Job

Many of you listening to this podcast probably don’t know that I run a completely different podcast with my partner Toni called Profitable Audience. Unlike the My Wife Quit Her Job Podcast where I interview other successful entrepreneurs, the Profitable Audience Podcast is just Toni and I riffing about what we’re up to with our own online businesses.

Other 296
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled by Reuters had predicted just 0.2% growth. However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%).

Consumer 324
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147
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Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

Forrester eCommerce

The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for.

Banking 468
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Product Title Optimization Tips (With Winning Examples) | Salsify

Salsify

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right information quickly, you could lose a potential customer's interest — maybe forever.

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The Amazon Automation Scam – Here’s What You Must Know!

My Wife Quit Her Job

An Amazon automation scam involves agencies falsely promising six-figure profits in exchange for a share of your earnings. They claim they can manage every aspect of your business without you having to do anything. But are any of these Amazon automation companies legit? Or are they all scams? In this post, I’ll share everything you need to know about Amazon automation, including ways to automate your Amazon store, common scam tactics, and how to protect yourself from getting ripped off.

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How Retailers can Combat the Rising Threat of Theft

Retail TouchPoints

Retail theft is on the rise, and many businesses are grappling with the financial fallout. In recent months, The Home Depot, Foot Locker, Target and other retail giants have suggested that shoplifting is cutting significantly into their respective profits. Dick’s Sporting Goods also attributed part of the brand’s 23% profit drop in the second fiscal quarter of 2023 to theft ( CNBC ).

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Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data

Wiser

Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce. This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive. One of its standout features is its capacity to provide competitive pricing and promotions intelligence.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!