December, 2024

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done. To help grow your eCommerce email list, let's take a look at some proven lead-generation tactics and powerful tools for email list growth.

eCommerce 308
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The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story

Forrester eCommerce

Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.

B2B 356
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Rethinking Retail Returns

Retail TouchPoints

Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Consider these facts: total returns amounted to $743 billion in merchandise in 2023 and in 2022; approximately 16.5% of all purchased goods were returned to retailers.

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567: Why Everyone Needs a Side Hustle in 2025 – And the Best Ones to Start Today

My Wife Quit Her Job

These days, relying on just one source of income is like putting all your eggs in one basketits risky. A side hustle isnt just about making extra cash; its about taking control of your financial future. Whether its paying off debt, saving for a dream, or creating a safety net, a side hustle gives you options. And the best part? You can start small, work on something you actually enjoy, and watch it grow.

eCommerce 156
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party cookies, focusing solely on acquiring new traffic has become less sustainable a

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Yesway Opens 5 Allsup’s Stores in New Mexico and Texas

Retail TouchPoints

Convenience store chain Yesway is continuing its aggressive U.S. expansion by opening five new Allsups stores in New Mexico and Texas. In October 2024, the company announced the opening of eight new locations across New Mexico, Oklahoma and Texas within a six -month period. These new stores each span 6,277 square feet and operate 24 hours a day, offering a variety of private label products, including fresh bread, milk and eggs, as well as Allsups famous burritos.

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Digital Design Made Fastr: Libraries & Templates

Fastr

In every corner of the creative world, templates have long existed – and for good reason. They teach, guide, inspire, and accelerate the creative process. If your corner is the digital one, building and managing an ecommerce frontend, you're no stranger to these tools and templates. nor their limitations. If only you had a dollar for every time you wished you could get that brilliantly beautiful design from your head to your screen and site – without any creative compromises or unsolicited adjus

eCommerce 162
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European Cybersecurity Reflections 2024

Forrester eCommerce

This time of year is perfect for reflectionlooking back at the challenges and successes of 2024 while anticipating the opportunities and changes that 2025 will bring.

Customer 261
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Macy’s Increases Store Closures to 65 by 2025

RetailWire

Macy's is closing more stores than originally planned.

Retail 105
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eCommerce Retargeting Strategies with Michael Diesu from Revenue Roll - EP009

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced

eCommerce 368
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

The retail sector faces significant challenges in achieving sustainability. Industries such as fashion, for example, face significant customer stakeholder pressure as well as complex, decentralized supply chains with the heavy burden of Scope 3 emissions (approximately 96% of the sector’s total). For home and retailing brands, 98% of emissions are within Scope 3.

Supplies 272
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My 2024 Retail Predictions: A Reckoning

Steve Dennis

For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. And then, in what can sometimes amount to an act of self-flagellation, I take account of how I did. So without further ado, let the grading of my baker’s dozen of prognostications begin! The bifurcation (polarization) of just about everything accelerates.

Retail 167
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Turning Interest into Action: The Psychology Behind Price Drop Alerts

UpSellIt

Price drop alerts tap directly into the psychology of excitement and reward, creating a dopamine-driven rush that makes shoppers eager to act. Imagine receiving that long-awaited email letting you know the running shoes youve been eyeing are finally at a discounted price. This is the exact moment these alerts are designed to spark. These alerts are more than just a tool for delivering good news.

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Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Forrester eCommerce

Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine.

eCommerce 195
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Mastering Retail Digital Transformation: Key Elements, Benefits, Challenges, and Strategies

RETAIL MANAGEMENT SOFTWARE

Retail is undergoing a seismic shift, driven by technological advancements and changing consumer expectations. Digital transformation has emerged as a necessity for businesses to stay competitive and thrive in the modern market. In this comprehensive guide, we will explore the core components of retail digitization, highlighting its transformative benefits, potential challenges, and provide practical steps to help you step up your digital game.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey.

eCommerce 319
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How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

2024 is set to go down in history as the year of the AI assistant. Amid all the ongoing furor around new artificial intelligence applications, when it comes to actual utility for both brands and consumers, the cream that has risen to the top appears to be AI-powered agents. Amazon was one of the first retailers to launch an AI shopping assistant, but others swiftly followed.

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566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know

My Wife Quit Her Job

In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you. What You’ll Learn The new deminimus legislation Why this affects China dropshipping Why the new rules kill this business model Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Figma Import: Digital Design Made Fastr

Fastr

Good ol Figma an old friend to many ecommerce brands and a key part of their digital content and frontend creation process. Your designers, marketers, merchandisers, copywriters, and other creative team members would likely agree: It's familiar, powerful, organized, collaborative, and it gets the job done. We wouldn't argue that, but we would specify this: Figma gets the design ideation job done.

eCommerce 173
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Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester eCommerce

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. As such, marketers should avoid looking for one “silver bullet” metric to determine the success of their creator partnerships.

Marketing 195
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Small stores can boost economy, SGF says ahead of budget

TalkingRetail

The Scottish government could boost the economy by targeting growth for convenience stores in Wednesday’s budget, says the Scottish Grocers’ Federation (SGF).

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BigCommerce SEO Tips: How to Rank Your Products in Search

Groove

SEO optimization for BigCommerce can make or break your business. Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. That means investing in technology that both directly and indirectly supports them as they browse and buy across channels. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout.

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Understanding Walmart Item Spec 5.0: What Sellers Need to Know

SellBrite

Walmarts Item Spec feature is essential for e-commerce sellers listing products on its marketplace. It helps ensure your products are categorized correctly with relevant attributes, making them easier to find for shoppers. As of October 31, 2024, Walmart officially ended support for Item Spec 4.0, transitioning entirely to Item Spec 5.0. Sellbrite users do not need to take any action for this upgrade, as the platform as already integrated the latest item spec version to ensure seamless product l

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$2M Opportunity Gap Closed: How This FMCG Brand Optimized Store Level Sales with Wiser

Wiser

To compete effectively in the retail landscape, this FMCG brand sought a more data driven approach to retail sales. Switching from a competitor to Wiser, the brand aimed to enhance field workflow, integrate data (sales, authorizations, promotions), and implement custom reporting. However, they faced significant challenges in making store-level data actionable, prioritizing efforts around high-void and out-of-stock stores and improving visibility into critical data.

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Anti-Predictions 2025: What Won’t Happen In The Year Ahead

Forrester eCommerce

It's predictions season at Forrester. Read this blog to get a look at what won't happen in the year ahead in our 2025 anti-predictions.

Blog 370
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Parfetts launches new Shop & Go format

TalkingRetail

Parfetts is launching a new store format following “customer demand for a brand designed to appeal to shoppers while on the go”. Shop & Go will join the symbol group alongside Go Local, Go Local Extra, and the off-licence focused, The Local.

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals.

eCommerce 286
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a modest family-run newsstand in Maynard, Mass. that opened in 1964. And while the retailer has embraced ecommerce, its focus hasn’t wavered from providing an experiential, discovery-oriented in-person shopping experience for a wide range of product categories including apparel, décor, beauty and gifts.

POS 281
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The Rise of Connected TV

ROI Revolution

Connected TV (CTV) is not some new, novel advertising channel that marketers have never heard of. However, it is growing in popularity of consumption and advertising effectiveness at a rate that is not only new and novel, but that makes ignoring this channel when building your brands marketing mix a HUGE mistake. Benefits of Connected TV What if you could place your highest converting video ads in front of the 68% of Americans that stream channels like ESPN, Peacock, Nickelodeon, HGTV and hundre

Channel 78
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.