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In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the power of automation and AI!
Introduction In todays competitive digital landscape, eCommerce email design plays a pivotal role in capturing attention, driving engagement, and ultimately increasing conversions. Well-structured, visually appealing email content ensures that recipients quickly grasp key messages and take action. With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant.
Insurers collect a wealth of data, but only a few have found ways to harness its true potential. Most insurance business and technology leaders have very low confidence in their data assets ability to meet customer and competitive demands.
A customer wants to return an item, but your policy is nowhere to be found. Or worse, it’s buried in tiny print and full of confusing legal jargon. What happens? Chaos. Frustration. And probably a not-so-glowing review. Let’s be honest: returns are an unavoidable part of running an online store. Sometimes things just don’t work out: wrong size, unexpected color, maybe the customer just changed their mind.
Late deliveries. Split shipments. Spiraling freight costs. For home, furniture, and DIY brands, fulfillment has never been more complex—or more critical. This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.
Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesnt just run a nonprofit. He is the nonprofit.
There are tons of loyalty programs out there, and you likely are a part of a few dozen yourself. From earning points at your favorite coffee shop, to your favorite brands, loyalty and rewards programs are part of the retail and commerce experience. Being a member of loyalty programs , there are probably a few that you’ve either forgotten about, or have abandoned completely.
Employees at a Barnes & Noble store in Bloomington, Ill. have ratified a new three -year contract under the aegis of the Retail, Wholesale and Department Store Union (RWDSU), joining unionized workers at three New York City bookstores, including the companys flagship Union Square location. The Barnes & Noble Union has secured union healthcare coverage, improved safety equipment such as back braces, wrist guards and stools at information desks and the POS, along with improved job and pay
Employees at a Barnes & Noble store in Bloomington, Ill. have ratified a new three -year contract under the aegis of the Retail, Wholesale and Department Store Union (RWDSU), joining unionized workers at three New York City bookstores, including the companys flagship Union Square location. The Barnes & Noble Union has secured union healthcare coverage, improved safety equipment such as back braces, wrist guards and stools at information desks and the POS, along with improved job and pay
The Complex Role of a Category Manager Category Managers sit at the center of a high stakes balancing act. They are responsible for building a profitable, well-curated product assortment while ensuring pricing, promotions, and merchandising strategies align with business objectives. Every product decision carries weight. Misreading consumer demand could mean investing in the wrong products, missing a key trend, or failing to pull underperforming SKUs before they drain profitability.
Todays shoppers have a problem: too much choice and too little time. The combination of lower barriers to entry for vendors and large retailers historic belief that more choice means more topline sales is leading to many shoppers being inundated with options and as the online marketplace becomes ever more crowded, an overwhelming volume of product isnt benefiting anyone.
How brands can get their products to appear in AI Chatbot results: Generative Engine Optimization (GEO) Brian Hennessy Talkoot Co-Founder & CEO AI chatbots like ChatGPT, Perplexity and Claude wont be overtaking Googles search dominance just yet. But its clear consumers are leaning on AI more and more to discover products online. According to a 2023 SurveyMonkey study , 34% percent of consumers had already used an AI Chatbot to discover or learn more about new products.
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your eCommerce site search matching the products you sell with what your potential customers are searching for? Or are you leaving visitors frustrated with 0-result search result pages for terms adjacent to what you sell? In the 15th episode of eCommerce Masters, Host Ethan Giffin (virtually) sits down with Ari Khan, CEO of Hawksearch, about how Conversational AI is changing the way people shop onli
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Walgreens Boots Alliance (WBA) announced it will go private in a $10 billion deal with Sycamore Partners. It comes at a crucial time for Walgreens, which faces declining sales, profitability issues, and scrutiny for its role in the opioid crisis. The formation of WBA in 2014 was intended to deliver a wider range of products and services globally and become a leading player in the international healthcare retail industry.
When retailers discover that a particular product isnt selling as well as it normally does, there are many potential explanations. Is there a new, similar product on a nearby shelf thats priced for less, or one thats being heavily promoted by the manufacturer? If its a new product, has it been placed in the correct aisle? Is it placed near enough to eye level for shoppers to easily find it?
Okay, let’s get real for a minute. You’re running a business, shipping out packages left and right, and then A package gets delayed, goes missing, or arrives looking like it went through a wrestling match with a grizzly bear. Frustrating, right? But here’s the kicker: you might be entitled to a refund from UPS, and you might not even know it!
Why Business Success Starts with Showing Up Theres a secret to success thats so simple, so obvious, that most people completely ignore it. Its not about talent. Its not about luck. Its about one thing: showing up. Nicole Thompson , Director of Membership at the Round Rock Chamber , knows this firsthand. Shes seen it time and time again. The people who become key players in their community arent always the smartest or most experienced.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
On March 18, the European Commission sent preliminary findings to Alphabet regarding Alphabets failure to comply with the Digital Markets Act (DMA). (Whats the DMA? Read more and get helpful links in this November 2023 post, Potential Apple App Store Policy Changes Due to EUs Digital Markets Act (DMA).) Per the Commissions press release , the two sets of preliminary findings specifically address Google Search giving preference to Alphabets own services, and the Play Store preventing app develope
In this episode, Toni and I discuss how Googles latest algorithm update has shaken up the affiliate marketing world, leaving many sites in the dust. Well cover what this means for content creators and how to bounce back stronger than ever. So if you’re feeling the impact or just curious about the buzz, listen in! What You’ll Learn What the algorithm update really changed and why it matters to you Tips on how to adapt your strategies to stay relevant What you should be doing instead o
Last week, password wallet vendor LastPass experienced an outage. All LastPass systems and services have since been restored and are up and running. It is worth noting that this is not the first incident involving password wallet products.
The Cozy Earth brand aims to exude what its name implies coziness. According to Chief Marketing Officer George Davis, the brands positioning is rooted in premium quality, comfort and sustainability, elevating everyday moments from 5 p.m. to 9 a.m., when people unwind, recharge and find peace at home. Whether it be bedding, bath towels or a new jogger set, Cozy Earths products aim to create a sense of sanctuary luxurious, ultra-soft products that enhance the best part of your day, Davis explain
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
A customer receives their online order of a stylish pair of new shoes, but they’re a tad too snug. What do they do? They send them back, get a refund or a replacement, and everyone’s happy. While this can be the case with most returns, let’s be real: not all online shoppers are playing fair. Some folks buy stuff knowing full well they’ll return it, maybe after a quick spin on the town, or worse, they swap out the real deal for a cheap knock-off.
Driving conversions from affiliate traffic is a challenge many brands face, but the right strategy can turn missed opportunities into measurable growth. As a leading technology partner, Upsellit tackles this challenge by delivering managed conversion optimization solutions tailored toward a brands unique goals. Luxo Living, a home furnishings retailer, sought to refine its affiliate marketing strategy after being unhappy with its previous program.
Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions. Tabbed Navigation: Should You Use It?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
The enterprise world is on the brink of a fundamental transformation, and I believe were underestimating just how deep it will go. Over the past month, Ive had a series of epiphanies about GenAI, knowledge graphs, and AI agents.
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope.
When you ship through DHL, FedEx, UPS, or USPS most packages make it to their destinations intact and on time. But, what about those rare occurrences when packages are lost in transit? Who exactly gets blamed when this happens? The seller or the shipper? In most cases, it is the retailer who bites the bullet. This is because customers the accountability of the package from checkout to delivery falls on the business they ordered from rather than the shipping carrier, a third party.
A trade association has applauded Barnsley Council's support package for local businesses and calls on other councils across the UK to follow suit with similar measures.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Barries Premier Vineyard Venue, Heritage Estate Winery & Events , a breathtaking boutique vineyard and venue in Simcoe County, has been awarded Best New Event Venue at the prestigious Canadian Venue Awards. This recognition highlights the venues exceptional service, stunning setting, and innovative approach to event planning. Since opening in August 2022, Heritage Estate Winery & Events has quickly become a sought-after destination for weddings, corporate functions, and social events.
The consumer electronics category quite literally powers a wide variety of sectors, from communication and entertainment, to education, healthcare, and security. And not only is the consumer electronics category spanning outward, but it is also growing upwards as well. In fact, it is projected that the market will experience an annual growth rate of 2.90% from 2025 to 2029 Upsellit works with each and every one of these sectors, including some of the webs biggest consumer electronics brands.
This week we published a new report looking at how generative AI can bring fresh energy to an enterprise content management program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed content.
Discounts are a staple of the retail landscape. But just because discounts are popular doesnt mean theyre smart. Consider: A big discount will likely bring customers through the door, but will they come back? Not only do discounts tend to de-value a product in a customers mind , they also train the customer to expect that lower price. Even as a discount helps a business move product, its also cutting into sales revenue and margins.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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