October, 2019

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352
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How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

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B2B Ecommerce: Complete Guide for Retailers

SellBrite

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes to mind when you think of online shopping.

B2B 91
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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.

Live Chat 114
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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10 scariest things that can happen in mobile checkout

GetElastic

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.

Mobile 117
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Selling on Online Marketplaces: Best Platforms for Selling Your Products

BigCommerce

If you really want to expand your ecommerce business, online marketplaces are a must.

eCommerce 331

More Trending

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UiPath Layoffs Have Little To Do With The RPA Market

Forrester eCommerce

UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].

Marketing 368
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How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278
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BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.

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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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CBD Shipping 101: Can You Ship CBD and Who Will Ship It?

BigCommerce

Please note, all references to “CBD” or “CBD products” within this post refers to hemp-derived CBD, not marijuana-derived CBD.

Shipping 232
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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 230
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The Client Book Club

Forrester eCommerce

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 337
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The Ultimate List of Free SEO Tools

Kissmetrics

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 274
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Omnisend

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

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A Descriptive Guide To Selling Print-On-Demand Products In 2020

Ecommerce Platforms

Do you need to make some extra bucks selling merchandise using the POD technique? Well, print-on-demand is not a virtual reality concept but a dropshipping model that’s increasingly becoming commercially viable. . Print-on-demand, in the same manner as other selling structures, has a great potential to generate decent revenue for the end retailer. .

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Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit

BigCommerce

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

eCommerce 236
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4 tips for a successful Cyber Monday email campaign

GetElastic

Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it’s crucial to implement effective email marketing campaigns if you’re going to stand out amid all the noise.

eCommerce 152
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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“Why Can’t This Stupid Chatbot Do What I Want?”

Forrester eCommerce

Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].

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Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Kissmetrics

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Marketing 270
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5 Tips On How To Use Email Channel For CBD Marketing in 2020

Omnisend

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146
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12 Best WooCommerce Alternatives: The Ultimate List

Ecommerce Platforms

In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there. With so much choice, it's not easy to decide on the best one for you and your business. It all comes down to where you're at in your entrepreneurial journey and the goals you have for your brand.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Order Management Systems: How to Pick the Best OMS for Ecommerce

BigCommerce

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to…

eCommerce 234
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Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can tran

B2B 150
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Channel Automation Becomes Table Stakes For Partnership Success

Forrester eCommerce

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].

Channel 321
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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How To Create Highest-Performing Google Search Ads That Convert

MakeWebBetter

Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.

PPC 133
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B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

US$6.7 trillion. That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. The problem? B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals.

B2B 132
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Magento vs Shopify vs BigCommerce: Which Ecommerce Platform is Right for You?

BigCommerce

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the…

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p