October, 2019

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A Strong Relationship With Customers: How to Build it with D2C

Prisync

If you’re launching your direct-to-consumer business, you need to think about how you plan on building stronger customer relationships with the people you hope to buy from you. In general, D2C products are much more expensive as they can’t rely on a distributor placing them in department stores or online multi-vendor marketplaces.

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Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352
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How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

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9 Actionable SEO Tactics to Push Your Website to the Top

VTNS Solutions

1. Conduct Competitor Analysis. Competitor analysis has been going on since the dawn of business. Artists, businessmen and inventors have taken inspiration from one another for centuries. While to some this may seem like theft, you can’t stop looking at your competitor if you want to win. Hence, conducting competitor analysis is essential. For this you need to identify who you’re competing with depending on audience, topic of interest, geography, etc.

SEO 28
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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B2B Ecommerce: Complete Guide for Retailers

SellBrite

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes to mind when you think of online shopping.

B2B 95
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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.

Live Chat 114

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Selling on Online Marketplaces: Best Platforms for Selling Your Products

BigCommerce

If you really want to expand your ecommerce business, online marketplaces are a must.

eCommerce 331
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Will Counterfeit Product Concerns Doom The Resale Market?

RTP blog

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom. Suspicions that some secondhand products bought on resale sites are counterfeit include an allegation that the authentication process conducted by The RealReal isn’t as in-depth as the company makes it appear.

Marketing 150
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How To Become A Millionaire – 6 Ways I’ve Made Serious Money

My Wife Quit Her Job

If you are living paycheck to paycheck or saddled with debt, you probably think it’s impossible to become a millionaire unless you win the lottery or inherit a large sum of money. And it’s true. If you continue down your current path of spending all the money you earn or working at a dead end job, you’ll never ever become a millionaire.

Article 256
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Beware The Automation Paradox

Forrester eCommerce

In 1983, Lisanne Bainbridge (a researcher at the University of Reading in the UK) wrote the following prescient words, in her widely-cited paper “Ironies of Automation”: “by taking away the easy parts of [the] task, automation can make the difficult parts of the human operator’s task more difficult.” In other words, automate all the easy […].

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278
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BigCommerce Pricing: Choosing the Right Plan for You

Groove

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.

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What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification.

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Deconstructing The “Magic” of Data Science in Marketing

Optimizely

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 230
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Predictions 2020: For CX, It’s All About Proving Business Results

Forrester eCommerce

The ability to deliver business results will be a career-defining issue in the year ahead.

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The Ultimate List of Free SEO Tools

Kissmetrics

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 274
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The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Omnisend

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute?

B2B 243
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4 tips for a successful Cyber Monday email campaign

GetElastic

Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it’s crucial to implement effective email marketing campaigns if you’re going to stand out amid all the noise.

eCommerce 152
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276: How To Get Roasted On Your Own Podcast At Klaviyo Boston Day 2

My Wife Quit Her Job

I have an all star ecommerce cast for today’s episode. I’m with my partner Toni Anderson, Kurt Elster of the Unofficial Shopify Podcast, Andrew Youderian of Ecommerce Fuel and Padriac Ryan. And we’re reporting live at day 2 of the Klaviyo conference in Boston. In this episode, we share our key takeaways from Klaviyo Boston Day 2 and I get roasted on my own podcast.

Shopify 40
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Breaking Down The Ten Need-to-know Emerging Technologies

Forrester eCommerce

The world of emerging tech by nature is fast moving and ever changing, and consequently, it’s difficult to get a handle on the state of the various markets, not to mention leveraging them in driving business innovation. Forrester’s Emerging Tech Spotlights have previously identified and characterized the various emerging technologies that are worth your time.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Kissmetrics

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Marketing 270
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Why B2C Marketers Need to Own All Customer Data

Optimizely

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social

B2C 150
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Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit

BigCommerce

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

eCommerce 236
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Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can tran

B2B 150
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Four Must-Have Features For A POS Mobile Device Management Solution

RTP blog

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs.

POS 150
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Banks Have Neglected SMEs. They Will Come To Regret It

Forrester eCommerce

Forrester just published new research outlining the future of small and midsize business banking (also called SME banking to refer to SMEs, or small- and medium-sized enterprises). If you’re an executive at a traditional bank, it contains some grim and gloomy predictions. If you’re a Forrester client, you can read the brand new full report […].

Banking 77
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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266
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Integrating Customer Loyalty with Yotpo and Zaius

Optimizely

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Today, we’re announcing the availability of a deep integration with Yotpo Loyalty to empower marketers to quickly integrate and sync loyalty data to their customer database.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.