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As someone who writes about entrepreneurship and teaches others how to sell physical products online, I make a habit of following as many entrepreneurs as I can. It doesn’t matter if you’re famous or just starting out, I’ll at least check out your website to see what you have to say. But even though I love reading posts about entrepreneurship, I’ve become increasingly jaded with the cliches that I’ve been seeing. “Learn to fail” “Learn from your mi
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for? appeared first on Bryan & Jeffrey Eisenberg.
At last, exactly two years later, the long-awaited sequel to my hit, if overly censored, blog post: Five Shades Of Grey (How software buyers and license managers should be compliant without being submissive). The trigger is the SAP vs Diageo verdict , which generated a lot of hysterical blogging and tweeting with dire predictions for SAP customers. IMO most commentators have overlooked the crucial parts of the judgment and therefore significantly overstated the case's negative implications for S
Poor Proposal. His appearance is overlooked, he’s ignored until the end of the day, and he gets cut and pasted until he doesn’t even recognize himself….
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Web push (considered browser’s answer to mobile app push) is an effective way to reach customers with the right message in “real real-time,” – which is especially critical, since according to Aimtell the majority of people only check their email 1-3 times per day. With web push, it becomes easier to guarantee your web shoppers are seeing your messages when you want them to, better positioning you to address any points of friction in the moment and guide customers further along the path to
Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management. This is a staggering number, and reaffirms just why top retailers are committed to delivering the best customer journey possible to their loyal shoppers. How can brands put their customer experience.
Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range.
Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range.
NRF 2017 kicked off with a keynote titled “ Building Tomorrow’s Workforce: How Retailers Are Attracting and Retaining Talent.” The CEOs of Macy’s, HSNi, Walmart, and Ashley Stewart talked about the value of great people in retail. No one would argue that retail is a people business. I have always found one the best parts of the NRF shows are the people I have met.
It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal.
As an ecommerce professional, one of the first things you learn is that you're much better off trying to keep customers than finding new ones. It costs five times as much to attract a new customer compared to retaining an old one, so it's certainly worthwhile to setup things like email newsletters, cart abandonment tools and loyalty programs. Those VIPs are the ones that are going to keep your business afloat.
Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. And furthermore, Searchmetrics reported that during the 2016 holiday shopping season, 1 in 5 consumers solely relied on mobile devices to research gifts – before, in all likelihood, visiting a store’s website or brick-and-mortar
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
This is a guest post from Pilar Newman, a 9-year veteran Amazon seller. Every so often, an opportunity comes around that is so good, it’s hard to pass up. One such opportunity is selling physical products on Amazon. The draw for both new and current e-commerce sellers, is the immediate reward of tapping into the […]. The post How to Successfully Sell Products on Amazon appeared first on A Better Lemonade Stand.
Whenever I shop online, I like to comparison shop before I buy most things. In fact, I often browse multiple online stores before finally choosing where to make my purchase. Sometimes in the middle of shopping, I get sidetracked by my kids. Sometimes, my wife forces me to do some chores or run a quick errand. Sometimes, I get last minute jitters and abandon my shopping cart even after I’ve entered in all of my information.
I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more successful. Unfortunately that means I’m entering the territory of gurus selling the overnight-6-figure-profit dream or other get rich quick schemes. Steering clear of this kind of BS is super important to me. That’s because I want to help people build businesses for the long haul.
You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new opportunities? The answer is data.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
So-called “asset-light” business models, where a company has relatively few capital assets compared to the overall size of its operations, have drawn increasing attention (and investor dollars) in recent years. Think Airbnb, Uber, Snap and many other essentially digital-only brands. The concept isn’t new. Brand licensing and many hotel management and franchise-based businesses have employed this formula for years.
In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to options for improving website accessibility without compromising the essence of e-commerce design — the customer experience.
Let's say a customer named Susan stops by your outdoor gear online store. Susan purchases a gift to be sent to a friend. A month later she doesn't recognize the charge on her bill so she asks to have it refunded through her bank. This results in a potential chargeback for your ecommerce store. The same goes for Steven, who comes to your site with fraud in mind.
Abby Walker is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Abby runs VivianLou.com where she sells insoles for high heels. What I love about Abby is that she never takes no for an answer and finds opportunities from out of nowhere. Some might call it luck, but I believe that everyone is in charge of their own fate.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
If your site serves multiple audiences and you try and market to all groups on your homepage you’ll end up with a poorly converting page. Do what gameready.com does.
Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of local events , meetups, and seminars. You can’t visit all of them. For many businesses it’s also a matter of budgeting.
When I left Sears in 2003, I was quite pessimistic about the company’s long-term prospects. Some initiatives we had put in place during a two-year strategic re-positioning effort were gaining traction, but most key metrics were alarming. The apparel business was well below a sustainable productivity level. The appliance and home improvement segments–which accounted for roughly 50% of our enterprise value–were losing market share to better positioned competitors, mostly notably
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Free People – Freestyle What it is: A multimedia buying guide Why we love it: This long-form experience effortlessly integrates videos that express the fun and carefree nature of.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Walmart: It’s one of the biggest and highest-grossing retailers on the planet. And now it’s your biggest e-commerce expansion opportunity — thanks to Walmart Marketplace. With over 80 million unique monthly visitors and 15 million (and counting!) products listed, Walmart is one of the fastest-growing ecommerce platforms that’s showing no signs of stopping.
As part of running my blog and my podcast, I often get questions from readers who want to know more about the early years of our business and how it has evolved over time. How did we get started? How much inventory did we carry early on? Did we run it from our house in the beginning? What does it look like now? The answers to all of these questions are actually buried deep within my blog if you have the patience to sift through my first 50-ish entries.
Amazon is as big and traditional a retailer as I can think of. Well, I saw this question on my Amazon homepage (see red arrow ): Amazon doesn’t even sell invisibility cloaks. So why ask this question? Because it’s a fun question that a visitor wouldn’t expect to see on a site like Amazon. It’s also engaging. And if Amazon knows one thing it’s this: engagement drives brand recall, which drives everything else.
Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call. Instead, there’s yet another promotional message from one of the apps on your phone. However much you may like the brand, you cannot forgo those precious extra hours of sleep on a Sunday morning for that.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The results keep pouring in and they don’t bode well for brick & mortar retail. Across just about every sector and virtually every time period, traffic to physical stores continues to decline. Of course, for the most part, we aren’t buying less, we are shopping differently. The obvious dominant trend is the explosion of e-commerce, and the one player accounting for the most growth is Amazon.
Carousel sliders have always been a staple of the ecommerce website, but lately they have received an upgrade. By adding instant shoppability, customers can shop the featured looks and products without having to search through the website, or even scroll down the page. This means they’re spending more time on page, and more time shopping – leading. The post Upgrade Your Carousel Slider Content appeared first on Zmags.
Attracting customers with sale after sale might have some negative effects. If you run sale after sale, have you noticed any signs of this happening? Lowering your perceived value. Conditioning the user to only buy when there is a sale. Smaller margins. Once you condition your customers to expect sales, it may be tough to reverse. Instead of focusing on sales, focus on more evergreen ecommerce strategies.
Today, I’m thrilled to have Tracy Matthews on the show. Tracy is someone who I was introduced to by Andreea Ayers and she runs the popular site Flourish Thrive Academy where she teaches others how to sell jewelry online. Tracy has a ton of experience in this area and her jewelry line was sold in over 350 retail outlets all over the globe (ABC home, Sundance Catalog, Bloomingdales, Anthro) and she’s been featured in many magazines like Real Simple, InStyle And lucky magazine.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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