March, 2017

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The Pros and Cons of Dropshipping (+22 Dropship Suppliers to Get You Started)

BigCommerce

Before you launch an online store , one of the first questions you need to answer is where you’ll get your products. This encompasses everything from sourcing to inventory management, which can be challenging for store owners. Once you make it over that hurdle, it’s time to deal with order fulfillment and shipping. And don’t forget about all the other things, like marketing and customer service, you need to focus on to build a successful business.

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153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

My Wife Quit Her Job

Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform.

Books 267
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Introducing The Forrester Readiness Index Report: eCommerce, 2016

Forrester eCommerce

With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each country.

eCommerce 252
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Would you like to Brand Like Amazon? Even a Lemonade Stand Can Do It

Bryan Eisenberg

Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be among the first to read the book head over to BrandLikeAmazon.com.

Books 245
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. In this article, we’ll cover the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks.

Mobile 245
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Adapting B2B Integration To Support Distributed Commerce

RTP blog

By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when customers walk into the store. Unfortunately, store traffic is declining, leaving too much perfectly allocated inventory to get marked down, crushing profitability. To survive, major retailers have shuttered hundreds of underperforming stores.

B2B 218

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Starting A Business: Convincing Yourself To Take Action And The Key To Behavioral Change

My Wife Quit Her Job

I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss.

Marketing 257
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[Video Recap] Closing the Deal: Proposals That Sell

Groove

If you were one of 50 attendees here at Groove or more than 300 viewers on Facebook Live of the last Baltimore HubSpot User Group (HUG) on February 23, you may already be re-writing your executive summaries, removing jargon from your scope of services, and enforcing a deadline on a proposal. Just as likely, you could be shopping for a turquoise "Coffee is for Closers" t-shirt.

Marketing 200
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How to Send Effective Web Push Notifications

Optimizely

One of the most important aspects of web push is the real-time factor: where email is still largely at the mercy of a customer’s delay in opening and reading each message, web push allows marketers to deliver campaigns exactly when a customer needs them, in a way that creates urgency and encourages more in-the-moment engagement. But the real-time factor is accompanied by an increased danger of irrelevance – because web push is inherently more invasive than email (and even more so than mobi

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3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand? If the product’s common enough (like jewelry, toothbrushes, or sunglasses), would you prefer an unknown brand over the rest? I don’t think so. Driving traffic to your site doesn’t make sense if it does not have enough reputation to unlock conversions.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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The Little Guide to Writing Better Product Descriptions

SellBrite

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages , you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe your products.

eCommerce 153
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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get y

PPC 417
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7 Tweaks We Made To Our Online Store That Drastically Improved Sales

My Wife Quit Her Job

Sometimes a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. In this article, I’m going to discuss some simple tweaks that we made to our website that had a dramatic impact on our business. Before I get into the guts of what we did, I just want to stress the importance of obtaining quality metrics for your website.

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How to Maintain Enthusiasm throughout Your Sales Process

Groove

The greatest piece of sales advice I ever received was from my very first sales manager who would always say, "Time is the killer of all deals." Not so coincidentally, it took me some time - and some lost sales - to fully understand exactly what he meant.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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5 Ways to Incentivize The Second Purchase

Optimizely

A customer has just made their first purchase with your brand – certainly a moment to celebrate as a marketer. But the journey isn’t over. Without further nurturing from your brand, the vast majority of customers will make one purchase, and then disappear: and it’s important to remember that 80% of a brand’s revenue will come from 20% of their customers.

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What Marigolds Mean In Mexico (And Other International Growth Tips)

RTP blog

By Kate Munro, Bamboo Rose Blindly navigating cultural differences can land a world traveler in a sea of trouble with one wrong move. Decades of globalization have established corporate giants as ubiquitous global icons, but their global presence doesn’t mean their employees have worldly etiquette. For example, would you know better than to bring marigolds to a dinner party in Mexico (as they signify death there), give a pink onesie to a Japanese baby girl (pink is largely for men in Japan) or s

Other 150
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How To Sell Online in 2017 – The Ultimate Selling Online Guide

Ecommerce Platforms

With the ever changing market, it's difficult to understand exactly where and how to sell your products online, regardless of whether they're physical or digital. A band, for example, might want to sell merchandise and music tracks, but trying to figure out the best outlet to do so is troublesome. After all, selling a digital product would push you towards one platform while physical products like shirts and hats would send you elsewhere.

Volusion 147
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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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154: Darren Rowse On How To Become A Professional Blogger Today

My Wife Quit Her Job

Today I have someone really special on the show. He’s actually someone who I’ve looked up to for a very long time and someone who I never thought I would have access to especially since he lives in Australia. And he’s actually one of the reasons why I got started blogging in the first place back in 2009. His blog ProBlogger.net started a revolution of professional bloggers all over the world.

Books 240
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[Video] Baltimore HUG: Proposals That Sell

Groove

On February 23, Kyle Racki, CEO of Proposify, made a trip down to Baltimore to teach the audience how to build a business proposal and proposal system that sells.

Marketing 150
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How Larger Retailers Can Benefit From The Subscription Model

Optimizely

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY! by Sephora,” Starbucks introduced a coffee subscription called Reserve Roastery, and Target has a themed subscription box with products for babies/new parents, to

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How Can Brands Fight Organized Retail Crime?

RTP blog

Organized retail crime (ORC) continues to be a thorn in the side of merchants everywhere. In the latest high-profile example of retail theft, New York State officials indicted 12 people for stealing $12 million in merchandise from various major retailers and reselling the products on Amazon and eBay. Retail stores affected included Staples , Best Buy and Office Depot locations in NYC, as well as stores in 27 other U.S. states.

Retail 150
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Make Omnichannel A Cornerstone Of Your Digital Transformation – The Telco Angle

Forrester Omnichannel

Source: Forrester, "Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation" Poor customer experiences remain the Achilles' heel of telcos' digital transformation efforts. We live in the age of the customer, and today's telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.

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How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)

BigCommerce

90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. While the NFIB’s data pointed to a political climate that may be more sympathetic to SMBs as the cause of a rise in confidence, BigCommerce’s survey found

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152: Easy Ways To Boost Sales And The Real Reason You Need To Look Beyond Amazon

My Wife Quit Her Job

In this solo podcast episode, I go over the most important reason why you need to expand beyond Amazon. You’ll learn 6 easy to implement strategies on how to sell more to your existing customers and boost your sales significantly. Enjoy the show! What You’ll Learn How to find your business customers How to find your best repeat customers How to leverage Facebook lookalike audiences How to cross sell your customers How to implement a referral program Why you need to expand beyond Amaz

Books 214
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Using Social Media for Customer Service

Ecommerce Platforms

Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire. Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encounte

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has gone cold and you weren’t able to save it – or, you didn’t know you needed to. But there is still hope! Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again.

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Money Can't Fix What's Broken At Sears Holdings

RTP blog

By Tim Parry, Managing Editor The end is near, and I believe Q2 2017 will finally be the quarter when Sears Holdings files for bankruptcy and calls it quits. I’m not saying that solely because of its most-recent SEC filings, but also as someone who shops Kmart and Sears stores and e-Commerce sites. I moved to a small town in Connecticut about a year and a half ago, and quickly became a Kmart shopper.

eCommerce 150
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How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?

A Better Lemonade Stand

In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can. The post How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? appeared first on A Better Lemonade Stand.

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Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Inventory management is a crucial element of running an ecommerce business, but it can be one of the most difficult and technical parts of the job to learn. The simple process of keeping track of goods purchased and sold is complicated by costs, overhead, rate of sale or turnover, cost of purchase, and other details that can be difficult to manage as your online sales grow.

Channel 414
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.