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Before you launch an online store , one of the first questions you need to answer is where you’ll get your products. This encompasses everything from sourcing to inventory management, which can be challenging for store owners. Once you make it over that hurdle, it’s time to deal with order fulfillment and shipping. And don’t forget about all the other things, like marketing and customer service, you need to focus on to build a successful business.
Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform.
With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each country.
Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be among the first to read the book head over to BrandLikeAmazon.com.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s no secret, website pop ups have changed the way online businesses engage, interact, and convert their visitors. Whether you like them or not, they are incredibly effective, especially when used right. Still, many marketers are missing the boat when using pop ups on their website. In this article, we’ll cover the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks.
By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when customers walk into the store. Unfortunately, store traffic is declining, leaving too much perfectly allocated inventory to get marked down, crushing profitability. To survive, major retailers have shuttered hundreds of underperforming stores.
Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able to accurately diagnose the disease before providing the cure. What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue.
Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able to accurately diagnose the disease before providing the cure. What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue.
I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss.
One of the most important aspects of web push is the real-time factor: where email is still largely at the mercy of a customer’s delay in opening and reading each message, web push allows marketers to deliver campaigns exactly when a customer needs them, in a way that creates urgency and encourages more in-the-moment engagement. But the real-time factor is accompanied by an increased danger of irrelevance – because web push is inherently more invasive than email (and even more so than mobi
If you were one of 50 attendees here at Groove or more than 300 viewers on Facebook Live of the last Baltimore HubSpot User Group (HUG) on February 23, you may already be re-writing your executive summaries, removing jargon from your scope of services, and enforcing a deadline on a proposal. Just as likely, you could be shopping for a turquoise "Coffee is for Closers" t-shirt.
Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand? If the product’s common enough (like jewelry, toothbrushes, or sunglasses), would you prefer an unknown brand over the rest? I don’t think so. Driving traffic to your site doesn’t make sense if it does not have enough reputation to unlock conversions.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages , you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end of the day, it really just comes down to how you ultimately choose to describe your products.
Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get y
Sometimes a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. In this article, I’m going to discuss some simple tweaks that we made to our website that had a dramatic impact on our business. Before I get into the guts of what we did, I just want to stress the importance of obtaining quality metrics for your website.
A customer has just made their first purchase with your brand – certainly a moment to celebrate as a marketer. But the journey isn’t over. Without further nurturing from your brand, the vast majority of customers will make one purchase, and then disappear: and it’s important to remember that 80% of a brand’s revenue will come from 20% of their customers.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
The greatest piece of sales advice I ever received was from my very first sales manager who would always say, "Time is the killer of all deals." Not so coincidentally, it took me some time - and some lost sales - to fully understand exactly what he meant.
By Kate Munro, Bamboo Rose Blindly navigating cultural differences can land a world traveler in a sea of trouble with one wrong move. Decades of globalization have established corporate giants as ubiquitous global icons, but their global presence doesn’t mean their employees have worldly etiquette. For example, would you know better than to bring marigolds to a dinner party in Mexico (as they signify death there), give a pink onesie to a Japanese baby girl (pink is largely for men in Japan) or s
With the ever changing market, it's difficult to understand exactly where and how to sell your products online, regardless of whether they're physical or digital. A band, for example, might want to sell merchandise and music tracks, but trying to figure out the best outlet to do so is troublesome. After all, selling a digital product would push you towards one platform while physical products like shirts and hats would send you elsewhere.
Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Today I have someone really special on the show. He’s actually someone who I’ve looked up to for a very long time and someone who I never thought I would have access to especially since he lives in Australia. And he’s actually one of the reasons why I got started blogging in the first place back in 2009. His blog ProBlogger.net started a revolution of professional bloggers all over the world.
Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY! by Sephora,” Starbucks introduced a coffee subscription called Reserve Roastery, and Target has a themed subscription box with products for babies/new parents, to
On February 23, Kyle Racki, CEO of Proposify, made a trip down to Baltimore to teach the audience how to build a business proposal and proposal system that sells.
Organized retail crime (ORC) continues to be a thorn in the side of merchants everywhere. In the latest high-profile example of retail theft, New York State officials indicted 12 people for stealing $12 million in merchandise from various major retailers and reselling the products on Amazon and eBay. Retail stores affected included Staples , Best Buy and Office Depot locations in NYC, as well as stores in 27 other U.S. states.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Source: Forrester, "Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation" Poor customer experiences remain the Achilles' heel of telcos' digital transformation efforts. We live in the age of the customer, and today's telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.
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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.
By Tim Parry, Managing Editor The end is near, and I believe Q2 2017 will finally be the quarter when Sears Holdings files for bankruptcy and calls it quits. I’m not saying that solely because of its most-recent SEC filings, but also as someone who shops Kmart and Sears stores and e-Commerce sites. I moved to a small town in Connecticut about a year and a half ago, and quickly became a Kmart shopper.
Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. At that moment in time that's the only thing they desire. Therefore, a speedy response time should always be your primary objective when establishing a support system. After that the customer is going to judge you on the quality of support. This ties into how knowledgeable you sound, if you resolve their problem on the first try and if you're accommodating to any problems they have encounte
Inventory management is a crucial element of running an ecommerce business, but it can be one of the most difficult and technical parts of the job to learn. The simple process of keeping track of goods purchased and sold is complicated by costs, overhead, rate of sale or turnover, cost of purchase, and other details that can be difficult to manage as your online sales grow.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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