March, 2019

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Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

My Wife Quit Her Job

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.

eCommerce 257
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Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout

BigCommerce

Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…

eCommerce 410
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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. But, if you don’t keep buyers engaged after their first purchase, it will be harder to get them to shop with you again. That’s where content marketing comes in. If you sell lower ticket items such as toothbrushes, you might not think that content is for you.

eCommerce 210
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Make No Mistake — Microsoft Is A Security Company Now

Forrester eCommerce

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […].

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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17 Charts That Show Where Content Marketing is Heading

Kissmetrics

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

Marketing 279
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This Holiday Marketing Campaign Increased Revenue by 108%

Groove

Executive Summary. How do you make your business stand out on one of the most highly emailed weeks of the year? How do you introduce a new product upgrade to legacy customers, trial users and new prospects? Final Draft, the world's #1 screenwriting software, challenged our team to answer both of these with a goal of surpassing revenue from their 2016 launch of Final Draft 10.

Marketing 251

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The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…

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Meet Zam: Your Marketing Assistant

Optimizely

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

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Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 414
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How to Find the Right Keywords to Rank #1 on Google For

Kissmetrics

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

SEO 279
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Udemy vs Teachable: A Comparison of Online Course Selling Heavyweights

Ecommerce Platforms

So you want to sell courses online? Maybe you have a knack for Adobe Illustrator or like the idea of making money by teaching people photography. One of the great things about the Internet today is that you can take a look at your current skill set and potentially monetize it by becoming an instructor online. But how do you go about building a website and selling these online courses?

Payments 200
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248: James Clear On How To Create The Right Habits To Grow Your Business

My Wife Quit Her Job

Today I’m thrilled to have my buddy James Clear back on the show. James’ most recent book, Atomic Habits, hit the New York Times bestseller list and the last time I checked, it was the #8 best selling book on all of Amazon. In today’s episode, we’re going to take it up a level and discuss how to build good habits and break bad ones when it comes to business.

Books 196
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BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More

BigCommerce

Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…

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Why B2C Branding is Really a Management Tool

Optimizely

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Why? Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunn

B2C 323
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge. By that we mean that so much of our attention has been focused on digital business over […].

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How to Create a Global SEO Strategy

Kissmetrics

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

SEO 271
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eCommerce Automation: How to Improve Organizational Efficiency

Groove

What is eCommerce Automation? eCommerce automation is a combination of software, processes and mindsets that allow businesses to remove manual action from the order lifecycle. From content distribution to process consolidation, eCommerce automation helps businesses save time and money. Furthermore, this approach reduces redundant tasks and manual workflows to help you focus on moving your business forward.

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The Cheapest Possible Way to Launch an Ecommerce Store

Ecommerce Platforms

You've seen (or maybe heard about) the entrepreneurs on Shark Tank. Half of them walk in front of the sharks talking about the hundreds of thousands, or even millions of dollars they have spent on their startup, only to be in a situation where they need more money from the billionaire investors to keep their dreams alive. It may give you a sinking sensation in your stomach, knowing that you would never be able to gather together that type of money or have the collateral to backup that sort of lo

eCommerce 190
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Your Business Can Make Money Selling on Instagram

BigCommerce

You’ve seen them all do it.

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6 Ways to Avoid and Improve Email List Fatigue

Optimizely

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action.

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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].

Banking 392
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How I Grew My Declining Google Traffic

Kissmetrics

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

SEO 269
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How a Digital eCommerce Agency Works

Groove

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? What benefits can an agency offer? How much does an agency cost? Our agency is committed to helping eCommerce businesses grow. To accomplish that, we believe every client needs to understand how an agency functions.

eCommerce 190
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Why You Need A Fulfillment Center And My Top 3PL Picks For 2019

My Wife Quit Her Job

One of the biggest challenges with running an ecommerce business is finding an efficient and inexpensive way to deliver your goods to the end customer. Unlike digital products which can be delivered via download or email, a physical product must be shipped using a carrier like USPS, FedEx or UPS. But just because you sell physical products online does not mean that you have to store your own inventory and ship out your own products.

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Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce.

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Zaius: The Award-Winning CRM for B2C Marketers

Optimizely

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. Put on by ClickZ , the award ceremony celebrated a number of top technology brands in marketing, including Salesforce, Seismic, Adobe, and more.

B2C 286
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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5G@MWC19 — Reflections On Mobile World Congress 2019

Forrester eCommerce

Mobile World Congress (MWC) 2019 took place in Barcelona.

Mobile 76
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What You Need to Know for an Ecommerce Website Redesign in 2019

Ecommerce Platforms

Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed. It almost goes without saying that a modern ecommerce site has to be designed for mobile first, as most that I work with now get 70% or more of their traffic from mobile devices. However that’s just a starting point—there are a lot of subtleties to consider if you want to your site to convert users into customers.

eCommerce 188
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Physical Retail Is Not Dead Yet!

Bryan Eisenberg

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation.

Retail 171
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How to Make Social Commerce the Key to Unlocking Customer Loyalty

Omnisend

The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.