GetElastic

APRIL 29, 2019

According to Statista , there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you’re reading this and haven’t shopped online — especially on a mobile device — what’s your secret? My wallet wants to know. If you’re one of the millions of retailers running an ecommerce site, it’s essential to make sure your users have an optimal experience that makes shopping easy and keeps them coming back to shop again.

eCommerce 167

eCommerce Shipping Costs Payment Services Payments 167

Kissmetrics

APRIL 9, 2019

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

SEO 276

SEO Other Blog Improvements 276

Forrester eCommerce

APRIL 23, 2019

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […].

Customer 417

Customer 417

Optimizely

APRIL 2, 2019

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. As you likely know, deliverability is the ability to get your email campaigns into your subscribers’ inboxes. To keep email users happy, Internet Service Providers (ISPs) can’t let every email ever sent to its users slip into their inbox.

Social Media 375

Social Media Definition Channel Marketing 375

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

APRIL 19, 2019

Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the…

eCommerce 358

eCommerce Other Customer 358

Groove

APRIL 9, 2019

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. (paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Unlike paid marketing approaches, organic search benefits do not require an advertising budget.

SEO 283

SEO Blog Mobile Live Chat 283

Kissmetrics

APRIL 17, 2019

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Reference 278

Reference Information SEO 278

Forrester eCommerce

APRIL 1, 2019

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity. Incentives are also effective in masking deficiencies in business value propositions.

Channel 412

Channel Management Improvements Marketing 412

Optimizely

APRIL 4, 2019

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend.

Social Media 370

Social Media Channel Recommendation Fashion 370

BigCommerce

APRIL 25, 2019

Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.

eCommerce 308

eCommerce 308

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

APRIL 25, 2019

What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. eCommerce A/B testing mirrors the scientific method and helps businesses isolate individual elements that influence results.

eCommerce 281

eCommerce Shipping Costs Recommendation Information 281

My Wife Quit Her Job

APRIL 1, 2019

Did you know that every shipment that arrives into the United States by sea is documented on the public record? Every container, every boat and every product imported into the US can be easily accessed if you know where to look. But what can you do with this data? With access to the US import database, you can… Find Out Which Amazon Wholesale Distributors Your Competitors Are Using – Because all container contents and import data is clearly documented, you can look up all of your com

Document 246

Document 246

Kissmetrics

APRIL 30, 2019

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

SEO 275

SEO Blog Article Marketing 275

Forrester eCommerce

APRIL 17, 2019

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots. In theory, that makes sense – a chatbot costs less than a human over time, and most customer service organizations […].

Customer 399

Customer 399

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. They want a superior shopping experience wherever they are, whatever device they are using, and at the time that is convenient for them.

Marketing 299

Marketing POS Channel Clothing 299

BigCommerce

APRIL 9, 2019

Easter falls a bit later this year — on April 21st — which means you have extra time to pull…

Marketing 338

Marketing 338

Groove

APRIL 2, 2019

Email marketing has stood the test of time because it helps brands engage with their customers. However, doing it wrong can hurt your business and damage relationships you've worked hard to maintain. Email marketing mistakes can take two forms: process issues and email issues. In this post, we'll cover both and provide tips to ensure your email marketing stays out of the spam folder.

Marketing 276

Marketing Clothing Mobile Recommendation 276

My Wife Quit Her Job

APRIL 22, 2019

In the war of ecommerce platforms, Shopify has emerged to become one of the most popular shopping carts in the world. But the problem with popularity is that people tend to blindly recommend Shopify without understanding its limitations. First of all, Shopify isn’t a one size fits all solution and you should do your own due diligence on the Shopify alternatives before making a decision.

Shopify 229

Shopify Shopping Carts eCommerce Platforms Recommendation 229

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Kissmetrics

APRIL 23, 2019

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.

eCommerce 267

eCommerce Recommendation Download SEO 267

Forrester eCommerce

APRIL 4, 2019

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. With new reports that Google may be following suit, we decided it was time to […].

B2C 395

B2C Mobile Marketing 395

Optimizely

APRIL 30, 2019

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. 95% of texts will be read within 3 minutes of being sent.

Marketing 268

Marketing eCommerce B2C Mobile 268

BigCommerce

APRIL 2, 2019

Think back to how you shopped five years ago. Better yet, ten years ago.

eCommerce 361

eCommerce eCommerce Marketing Marketing 361

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

APRIL 3, 2019

As you all already know, a number of factors go into building a dropshipping store : from the quality of your stock and delivery times to the profit margins and brand identity, each aspect plays a big role in the success of your online store. This is why apps like Spocket can be a big boon to your business. Integrations like Spocket help you tackle all the above- which is why nearly 30,000 entrepreneurs use it!

Shipping Costs 172

Shipping Costs Drop Ship eCommerce Merchant Services 172

My Wife Quit Her Job

APRIL 24, 2019

Today, I’m happy to have my friend Colin Jones on the show. Colin was a professional black jack player and made over $4 million dollars by counting cards at casinos. But today, he runs a successful online business teaching others how to beat the casinos over at BlackjackApprenticeship.com. Today, we’re going to talk about his entrepreneurial journey and how he’s created an incredible business based on his previous hobby.

Hobbies 213

Hobbies Books eCommerce Other 213

GetElastic

APRIL 5, 2019

When enterprises began implementing ecommerce platforms back in the early 2000s, the monolith architecture at the time delivered. It was one unified application; the most essential features and functionalities were pre-packaged, and the requirements were easy to meet. Since then customer and market demands have evolved and become more complex and delivery expectations are now urgent.

eCommerce Platforms 167

eCommerce Platforms Mobile Marketing eCommerce 167

Forrester eCommerce

APRIL 2, 2019

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. Consumers are increasingly purchasing products and services such as mattresses, shoes, razors, and groceries from the over 400 DTC firms now in operation. Forrester forecasts that online spend by DTC enthusiasts will grow […].

Consumer 394

Consumer Operations Social Media Online Retail 394

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Optimizely

APRIL 16, 2019

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. At the same time, your customers are providing a veritable treasure trove of interesting data.

Marketing 225

Marketing Demo Point of Sale Events 225

BigCommerce

APRIL 11, 2019

WordPress is the CMS (content management system) with the largest amount of installations in the world.

Recommendation 302

Recommendation eCommerce Management eCommerce Technology 302

Ecommerce Platforms

APRIL 29, 2019

I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that it can also be a doorway to YouTube marketing success? Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation?

Blog 171

Blog Channel Marketing Article 171

Canonicalized

APRIL 15, 2019

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized.

Article 162

Article 162

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce