Forrester eCommerce
JUNE 6, 2019
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […].
Optimizely
JUNE 27, 2019
A few weeks ago, a journalist named Eric Ginsburg took to Twitter to reveal which keywords Instagram uses to targets you in their advertising. He showed exactly how to get to this specific page in Instagram’s settings, and asked his followers to post some of their most ridiculous results. NEW GAME! 1. On your @instagram , click Settings > Security > Access Data > Ads. 2.
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Ecommerce Platforms
JUNE 13, 2019
Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer.
BigCommerce
JUNE 20, 2019
Ecommerce trends continue changing in a breeze.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JUNE 11, 2019
Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.
Groove
JUNE 13, 2019
eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently. Although some email clients are up-to-date with the latest technology, many are still years behind conventional website design best practices.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
JUNE 18, 2019
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees. But is their marketing as high performance as well as their workout gear? We ordered a women’s tank top to get a glimpse into their customer experience. ?
My Wife Quit Her Job
JUNE 25, 2019
Every other year, my wife and I make a trip to Guangzhou, China to attend the Canton Fair. If you’ve never heard of the Canton Fair, it is the largest whole supplier tradeshow in the world where thousands of vendors and buyers attend. Here are some statistics for this past year. Number of Exhibitors?: ?25,049 exhibitors. Number of Overseas Buyers?
BigCommerce
JUNE 25, 2019
The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how…
Kissmetrics
JUNE 18, 2019
We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Ecommerce Platforms
JUNE 3, 2019
Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. It can, admittedly, be a very overwhelming process. One interesting thing you’ll notice, for starters, is that various email marketing services offer pretty much the same range of features. I bet you can already name several email marketing platforms that come with email scheduling, as well as social media integrations, email templates, and free trails.
Forrester eCommerce
JUNE 7, 2019
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves increasingly under pressure to show the return […].
Optimizely
JUNE 26, 2019
How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.
My Wife Quit Her Job
JUNE 3, 2019
Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual ecommerce conference.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce
JUNE 27, 2019
In today’s digital world, consumers are more distracted than ever.
Kissmetrics
JUNE 4, 2019
If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).
Ecommerce Platforms
JUNE 24, 2019
As you've landed on this Teachable alternatives roundup, there's a good chance there's an area of expertise you're particularly passionate about. If you're nodding as you read, you'll be pleased to hear you can easily harness your industry know-how to generate a healthy income. All you need is an online platform where you can create and market your own online course.
Forrester eCommerce
JUNE 10, 2019
Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Optimizely
JUNE 13, 2019
Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty.
GetElastic
JUNE 3, 2019
With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today’s rulers) – a thing of the past. The payment industry. Being one of the most dynamic sectors in the financial-technology realm, the industry seems to have witnessed a 360-degree turnover; be it in regards to services or experience.
BigCommerce
JUNE 12, 2019
I’ve been focused on the shopper experience for a while.
Omnisend
JUNE 14, 2019
Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are Read more The post 8 Ways to Boost Your Ecommerce with Machine Learning appeared first on Ecommerce Marketing Automation | Omnisend.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Sailthru
JUNE 11, 2019
“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”. Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010.
Forrester eCommerce
JUNE 10, 2019
Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.
Optimizely
JUNE 28, 2019
Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius.
GetElastic
JUNE 28, 2019
Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. For this week’s Wicked Quick, I’m sharing a Q&A from IRCE 2019 where I caught up with Marcus Rottmaier, CRO, Productsup.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
JUNE 6, 2019
Poor old Dad can’t catch a break.
Omnisend
JUNE 25, 2019
Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This huge retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes. Take the following list of Shopify apps as a lighthouse. These featured applications are high-end tools that we recommend. They are able to cover your marketing, site optimization, Read more The post Top 31 Shopify Apps to Sell More [ 2019 Edition ] appeared first on Ecommerce Marketing Automation | Omnisend.
RTP blog
JUNE 24, 2019
By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do. It offers a wide-ranging view of shopper behavior and their interest level across products, brands and categories.
Forrester eCommerce
JUNE 5, 2019
Graphene will (eventually) affect all of us whether we know it or not. I’ll explain later, but first, let’s take a step back and level set. What is Graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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