BigCommerce

SEPTEMBER 21, 2017

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

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Mobile Payments PayPal BigCommerce 839

Kissmetrics

SEPTEMBER 25, 2017

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.

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Customer Events Improvements Live Chat 534

Optimizely

SEPTEMBER 28, 2017

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.

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Marketing eCommerce Customer 382

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

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Technology eCommerce Platforms eCommerce Recommendation 300

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

SEPTEMBER 11, 2017

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer.

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Customer eCommerce Operations 241

Steve Dennis

SEPTEMBER 6, 2017

As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as “ the inconvenient truth about e-commerce” ). The fact is only a handful of venture capital funded “pure-plays” have (or will ever) make money and most are now embarked on a capital intensive foray into physical retail that even Alanis Morissette would find deeply ironic.

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eCommerce Shipping Costs Customer Multi-channel 222

Kissmetrics

SEPTEMBER 18, 2017

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Marketing 458

Marketing Games Mobile Social Media 458

Optimizely

SEPTEMBER 12, 2017

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

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eCommerce Marketing Customer Marketing eCommerce 315

RTP blog

SEPTEMBER 18, 2017

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size. So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size.

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Merchant Services Multi-channel PayPal Mobile 300

My Wife Quit Her Job

SEPTEMBER 26, 2017

In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed?

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eCommerce 228

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Klaviyo

SEPTEMBER 1, 2017

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store? If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall.

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Games eCommerce Recommendation Marketing 206

BigCommerce

SEPTEMBER 26, 2017

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do you have a specific landing page for that?”. It’s enough to make you think that landing pages are only reached through specific portals, like ads — a common misconception.

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Shipping Costs Payment Services Gifts Social Media 419

Kissmetrics

SEPTEMBER 14, 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.

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SEO White Paper Document Improvements 279

Optimizely

SEPTEMBER 5, 2017

There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind 1-Click checkout to their own site — without paying Amazon a cent for the privilege. With the technology up for grabs, every retailer should be celebrating and planning to use it immediately.

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Technology Gifts Shopify eCommerce 284

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

SEPTEMBER 15, 2017

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others. While it’s easy to call online shopping the culprit, the numbers aren’t all grim, which indicates there is more to the story.

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Retail Operations Management Supplies 300

My Wife Quit Her Job

SEPTEMBER 19, 2017

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?

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Recommendation Blog eCommerce Other 227

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.

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Omnichannel Shipping Costs Demo Channel 189

BigCommerce

SEPTEMBER 28, 2017

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service.

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Channel Live Chat Multi-channel Customer 402

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Kissmetrics

SEPTEMBER 27, 2017

LucidChart , a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.

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Demo Travel Reference Customer 252

Optimizely

SEPTEMBER 21, 2017

This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.

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eCommerce Reference Information Conversion Optimization 246

RTP blog

SEPTEMBER 12, 2017

By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.

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eCommerce Platforms eCommerce Article Payment Services 225

My Wife Quit Her Job

SEPTEMBER 8, 2017

How much is a customer willing to pay for a product or service? You might think that the most obvious way to find out would be to simply ask the customer. After all, your customers dictate the market price right? It may sound counter-intuitive but basing your prices strictly on customer input is probably one of the worst ways to price your products and services.

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Customer Marketing eCommerce 156

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Wiser

SEPTEMBER 6, 2017

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

Improvements 180

Improvements Shipping Costs Demo Shipping 180

BigCommerce

SEPTEMBER 5, 2017

50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept. 18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. Use the discount code b1g1 and you’ll get 50% + an extra ticket. Learn how to make money now. .

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Toys Shipping Costs Operations Books 399

Kissmetrics

SEPTEMBER 8, 2017

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation.

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Improvements Channel Events eCommerce 243

Optimizely

SEPTEMBER 26, 2017

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email has been around for awhile, and if you don’t drill into your strategy, it’s easy for things to feel stale.

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Marketing B2C Accessories Download 236

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

RTP blog

SEPTEMBER 22, 2017

By Timm Henderlight, Sophelle With all the different stimuli, options, mediums and content that customers are receiving daily, companies are searching for better ways to connect and engage with their audience. By some estimates, individuals are now exposed to over 5,000 advertisements in just a single day. So how best to reach customers with rich, relevant experiences that cut through the clutter and engage with individuals on a more interpersonal level?

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Information Internet Retail Recommendation Marketing 199

My Wife Quit Her Job

SEPTEMBER 13, 2017

Today, I’m really happy to have Jordan Harbinger back on the show. Jordan and I were part of the same mastermind group a while back and he runs one of the top 50 most popular podcasts in iTunes called the Art Of Charm. His podcast gets millions of downloads per month and he’s had some incredible guests on the show including Shaq, Mike Rowe, Tony Hawk, and Gary V.

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Download Arts Events 195

GetElastic

SEPTEMBER 21, 2017

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

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eCommerce eCommerce Platforms Presentation Customer Experience 154

Ecommerce Platforms

SEPTEMBER 14, 2017

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

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eCommerce Marketing Technology eCommerce Marketing 144

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce