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Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.
There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind 1-Click checkout to their own site — without paying Amazon a cent for the privilege. With the technology up for grabs, every retailer should be celebrating and planning to use it immediately.
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.
If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.
With 2 billion monthly site visitors , Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.
Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations.
Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations.
This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.
In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed?
By Timm Henderlight, Sophelle With all the different stimuli, options, mediums and content that customers are receiving daily, companies are searching for better ways to connect and engage with their audience. By some estimates, individuals are now exposed to over 5,000 advertisements in just a single day. So how best to reach customers with rich, relevant experiences that cut through the clutter and engage with individuals on a more interpersonal level?
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
As buzz around the Magento 2 platform migration continues to loom over the ecommerce industry, many business owners are using the change as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.
I talk to at least 3-5 multi-million dollar brands every week. That’s a big part of my job over here at BigCommerce –– to figure out what they are doing to succeed, if there’s anything I can do to help and ultimately work with them to share tidbits of information hard to find elsewhere on the web. Why is good ecommerce advice so hard to find? Because most growth-centered advice on the internet comes from Silicon Valley mindsets.
Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email has been around for awhile, and if you don’t drill into your strategy, it’s easy for things to feel stale.
LucidChart , a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?
By Michael Ting, Hyperwallet There are currently more than 25,000 commercial and not-for-profit resale shops in the United States, not to mention the number of consignment marketplaces active online. There’s no shortage of choice for consignors looking to sell their wares, meaning the competition is stiff among brick-and-mortar and digital retailers fighting to attract and retain their seller community.
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do you have a specific landing page for that?”. It’s enough to make you think that landing pages are only reached through specific portals, like ads — a common misconception.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Would you let someone else write your emails, answer your text messages, or post on your social media channels? It depends on how much you trust that person to represent you publicly. Some celebrities have entire PR teams dedicated to just that, and they still have problems and accidental miscommunications. While it may seem luxurious to outsource all that work, the trouble is you lose control of your message.
The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation.
Today, I’m really happy to have Jordan Harbinger back on the show. Jordan and I were part of the same mastermind group a while back and he runs one of the top 50 most popular podcasts in iTunes called the Art Of Charm. His podcast gets millions of downloads per month and he’s had some incredible guests on the show including Shaq, Mike Rowe, Tony Hawk, and Gary V.
By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. The most crucial advice for retail marketing managers is that they have until the end of September to prepare — otherwise, certain inventory, ad formats and tracking capabilities won’t even be available.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.
Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service.
Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.
When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s little-used beyond the realm of email marketing.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University. She’s also the faculty director of the Stanford Technology Ventures program of which I was a member.
6 Places to Eat and Drink in Baltimore. undefined. We always get so excited when conferences in our industry come to our hometown. It really gives us a chance to show off our great city and amazing neighborhoods, and as part of that spirit, I wanted to share 6 of my favorite places to eat and drink during your stay.
50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept. 18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. Use the discount code b1g1 and you’ll get 50% + an extra ticket. Learn how to make money now. .
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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