September, 2017

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

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Amazon’s 1-Click Purchase is Now Up for Grabs

Optimizely

There’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase. Amazon filed the patent way back in 1997 and it officially expires on September 11, 2017. Now, any ecommerce business can add the technology behind 1-Click checkout to their own site — without paying Amazon a cent for the privilege. With the technology up for grabs, every retailer should be celebrating and planning to use it immediately.

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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.

SEO 279
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5 Difficult Customer Service Situations In Ecommerce (And How To Resolve Them)

My Wife Quit Her Job

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer.

Customer 241
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Whole Foods Becomes Lab For Amazon To Test Pricing Strategies

RTP blog

By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.

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What to Do If Your Amazon Account Gets Suspended

SellBrite

With 2 billion monthly site visitors , Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.

More Trending

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Make the Most of Your Ecommerce Leads with Hidden Fields

Optimizely

This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.

eCommerce 246
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How to Hack Retention Rate and Get Customers to Stick Around

Kissmetrics

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.

Customer 534
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What Successful Entrepreneurs Do Differently And Why Beginners Fail

My Wife Quit Her Job

In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed?

eCommerce 228
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Digital Personalization

RTP blog

By Timm Henderlight, Sophelle With all the different stimuli, options, mediums and content that customers are receiving daily, companies are searching for better ways to connect and engage with their audience. By some estimates, individuals are now exposed to over 5,000 advertisements in just a single day. So how best to reach customers with rich, relevant experiences that cut through the clutter and engage with individuals on a more interpersonal level?

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Choosing the Best eCommerce Platform for Your Mid-Market Business | Let's Look at Magento 2

Groove

As buzz around the Magento 2 platform migration continues to loom over the ecommerce industry, many business owners are using the change as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.

Magento 155
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43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)

BigCommerce

I talk to at least 3-5 multi-million dollar brands every week. That’s a big part of my job over here at BigCommerce –– to figure out what they are doing to succeed, if there’s anything I can do to help and ultimately work with them to share tidbits of information hard to find elsewhere on the web. Why is good ecommerce advice so hard to find? Because most growth-centered advice on the internet comes from Silicon Valley mindsets.

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Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Optimizely

Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email has been around for awhile, and if you don’t drill into your strategy, it’s easy for things to feel stale.

Marketing 236
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How LucidChart Used Kissmetrics to Drive Growth

Kissmetrics

LucidChart , a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.

Demo 252
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Outsourcing Pros And Cons – How To Decide When To Hire Or DIY As A Small Business Owner

My Wife Quit Her Job

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?

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3 Tips To Build Consignor Loyalty In A Modern Retail World

RTP blog

By Michael Ting, Hyperwallet There are currently more than 25,000 commercial and not-for-profit resale shops in the United States, not to mention the number of consignment marketplaces active online. There’s no shortage of choice for consignors looking to sell their wares, meaning the competition is stiff among brick-and-mortar and digital retailers fighting to attract and retain their seller community.

eCommerce 186
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Virtual Versus Augmented Reality? Which One Will Win Out?

GetElastic

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

eCommerce 154
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do you have a specific landing page for that?”. It’s enough to make you think that landing pages are only reached through specific portals, like ads — a common misconception.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Control Your Destiny: Own All Customer Communications

Optimizely

Would you let someone else write your emails, answer your text messages, or post on your social media channels? It depends on how much you trust that person to represent you publicly. Some celebrities have entire PR teams dedicated to just that, and they still have problems and accidental miscommunications. While it may seem luxurious to outsource all that work, the trouble is you lose control of your message.

Customer 210
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Drill Down Into Key Segments to Understand and Improve Your Funnel

Kissmetrics

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation.

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178: How To Create A 7 Figure Podcast With 3M Downloads Per Month With Jordan Harbinger

My Wife Quit Her Job

Today, I’m really happy to have Jordan Harbinger back on the show. Jordan and I were part of the same mastermind group a while back and he runs one of the top 50 most popular podcasts in iTunes called the Art Of Charm. His podcast gets millions of downloads per month and he’s had some incredible guests on the show including Shaq, Mike Rowe, Tony Hawk, and Gary V.

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Here's Your Holiday Marketing Checklist

RTP blog

By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. The most crucial advice for retail marketing managers is that they have until the end of September to prepare — otherwise, certain inventory, ad formats and tracking capabilities won’t even be available.

Marketing 186
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Virtual Versus Augmented Reality? Which one will win out?

GetElastic

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

eCommerce 154
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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service.

Channel 402
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Map Your Ecommerce Marketing to the Customer Lifecycle

Optimizely

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

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Why Segmentation is Vital to Your Marketing Success

Kissmetrics

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s little-used beyond the realm of email marketing.

Marketing 236
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University. She’s also the faculty director of the Stanford Technology Ventures program of which I was a member.

Books 192
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Holiday Season Creeping Up On You? Brick-And-Mortar Stores Are Still Under Attack

RTP blog

By​ ​Nir​ ​Polak,​ ​Exabeam. Year​ ​in​ ​and​ ​year​ ​out,​ ​retailers​ ​continue​ ​to​ ​be​ ​a​ ​top​ ​target​ ​for​ ​cyberattacks,​ ​According​ ​to​ ​the​ ​​ 2017​ ​Verizon Data​ ​Breach​ ​Report​ ,​ ​there​ ​were​ ​326​ ​reported​ ​data​ ​breaches​ ​in​ ​the​ ​last​ ​year​ ​alone.​ ​Online​ ​retailers​ ​are​ ​hit by​ ​the​ ​same​ ​types​ ​of​ ​attacks​ ​that​ ​other​ ​online​ ​firms​ ​receive,​ ​including:​ ​web​ ​application​ ​attacks,​ ​SQL injection,​ ​stolen​ ​customer​ ​credentials​ ​via

Document 186
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Welcome Natural Products Expo East!

Groove

6 Places to Eat and Drink in Baltimore. undefined. We always get so excited when conferences in our industry come to our hometown. It really gives us a chance to show off our great city and amazing neighborhoods, and as part of that spirit, I wanted to share 6 of my favorite places to eat and drink during your stay.

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Amazon Growth Strategy: How to Run a Multi-Billion Dollar Business Like Jeff Bezos

BigCommerce

50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept. 18-20, 2017 conference features Casper, Rue La La, RACKED, Jet.com, ZICO, Fossil and more. Use the discount code b1g1 and you’ll get 50% + an extra ticket. Learn how to make money now. .

Toys 399
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.