BigCommerce

MAY 25, 2017

A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires. I was convinced I could run a business while traveling, making U.S. dollars and spending Argentinian pesos, while chatting over Skype with a supplier in China, coffee in my hand and tea in theirs. I wanted this to work. I selected a few products and hired expensive web developers to build me a site.

B2B 419

B2B Books BigCommerce Article 419

Optimizely

MAY 23, 2017

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to a 30% opt-in rate from customers, nearly 10X more than the opt-in rate for email subscribers.

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Channel Shopping Carts Marketing Customer 280

Forrester eCommerce

MAY 5, 2017

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. Headlines span the past seven years touting the doom of retail: Bankruptcies Aren't Proxies For Retail Market Health… Retail bankruptcies numbered 20 in 2008, and this year they

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Multi-channel Retail eCommerce Marketing Channel 311

My Wife Quit Her Job

MAY 1, 2017

Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds where I don’t know any of the answers.

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Electronics

Fastr

MAY 25, 2017

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail.

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Omnichannel Retail Mobile Customer Experience 199

RTP blog

MAY 23, 2017

By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” “Alexa, add coffee to my shopping list.” “Alexa, play David Bowie.” If you asked me a year ago, I would say that the mere idea of a small, voice-powered device orchestrating my day-to-day life and household would be ridiculous. When my husband initially proposed we order an Amazon Echo , the landmark product powered by the Alexa operating system, I was adamant in my response: “I’m a paper-and-pen gal, there’s no reaso

Shipping Costs 170

Shipping Costs Workshop Presentation Electronics 170

Optimizely

MAY 19, 2017

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p

Customer Loyalty 191

Customer Loyalty Customer Recommendation Improvements 191

Groove

MAY 23, 2017

HubSpot is meant to be used as your primary system of record. Everything that happens on your website and with your contacts can be tracked there. But are you fully harnessing all the power that HubSpot offers?

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My Wife Quit Her Job

MAY 10, 2017

Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures.

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Marketing 249

Bryan Eisenberg

MAY 25, 2017

After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction.

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Workshop Customer Retention Customer Experience Omnichannel 150

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Operations

RTP blog

MAY 31, 2017

In an interview with The Wall Street Journal , J.Crew CEO Mickey Drexler made a shocking admission: that he missed the boat on technology’s ability to rapidly transform retailing. In an era when technology obviously has had a massive impact on the evolution of shopper preferences and habits, Drexler’s admission shows that even the most-seasoned execs can totally whiff when it comes to predicting the future.

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Retail Technology eCommerce Games 150

BigCommerce

MAY 23, 2017

You dream of becoming a successful entrepreneur, building a business from a single idea, and growing it into a thriving company. But have you prepared yourself for the possibility of selling the business you have poured your heart and soul into? Maybe you need to sell out of necessity for your family? Perhaps it grew too fast too soon? Or the seller’s market is financially strong and it is simply the perfect time?

Shipping Costs 413

Shipping Costs eCommerce Social Media Payment Services 413

Optimizely

MAY 9, 2017

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns.

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Recommendation Fulfillment Customer Other 191

ecomdash

MAY 4, 2017

Etsy is one of the best marketplaces online. Here is a list of nine essential Etsy selling tips to help you make your Etsy business a hit. Read more. The post 9 Essential Tips for Selling on Etsy appeared first on ecomdash.

Blog 159

Blog eCommerce Marketing 159

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

MAY 28, 2017

What if I told you that you are currently overpaying your email marketing provider by up to 30%? What if I also told you that hundreds or even thousands of email addresses in your database are spam? Unfortunately, it’s a reality. There are thousands of spammers out there who spend their days going from site to site and signing up for email lists with bogus addresses.

Marketing 206

Marketing Blog 206

Fastr

MAY 11, 2017

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is.

Marketing 133

Marketing Retail Customer eCommerce Marketing 133

RTP blog

MAY 30, 2017

By Adam Blair, Executive Editor A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store (that will remain nameless): “I told the guy which ones I wanted and waited 10 minutes while he looked and came back to tell me they had neither the size nor color I wanted.

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Technology Retail POS Department Stores 150

BigCommerce

MAY 8, 2017

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping : Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016.

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eCommerce BigCommerce Banking Fashion 412

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eCommerce

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the same batch-and-blast messages to all shoppers with no personalization, they’re ignoring moments of peak engagement when a web push message would be most effective, and they’re not tailoring their messages based on real-time customer behaviors.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

SellBrite

MAY 8, 2017

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far.

eCommerce 152

eCommerce Social Media Blog Marketing 152

My Wife Quit Her Job

MAY 18, 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

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PPC Books SEO eCommerce 198

Fastr

MAY 4, 2017

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.

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Mobile Mobile eCommerce eCommerce Retail 133

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

RTP blog

MAY 30, 2017

By Omri Iluz, PerimeterX Online bot attacks are growing rapidly. Attempts to defraud apparel web sites were up nearly 70% in 2016, and attacks on food delivery sites jumped 49.8%, according to research by Forter and the Merchant Research Council. Many attacks are automated, and are driven by smarter bots. Several sources estimate that bad bots make up nearly 50% of all traffic to retail web sites.

Merchant Services 150

Merchant Services eCommerce Gifts Payment Services 150

BigCommerce

MAY 30, 2017

There are two things you absolutely MUST do as an online store owner: Get people to visit your store. Do everything in your power to turn those visitors into customers. The former usually requires a fair chunk of time and money, which puts even more emphasis and importance on the latter. It’s not enough to just have quality products and a good-looking storefront: you need to engage your visitors and stand out from the competition.

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Subscription BigCommerce Shipping Costs Merchant Services 409

Optimizely

MAY 26, 2017

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the shopper based on the specific items they abandoned and that uses language like “Forgot Something?

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Shopping Carts Customer Home Furnishings Marketing 170

Ecommerce Platforms

MAY 9, 2017

Marketplaces are a growing phenomenon in ecommerce at the moment but in 2 regions a similar story seems to be happening. “In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Steadily, and perhaps stealthily, the figure climbed to 35% in 2016, according to Euromonitor International. Retailers around the world are now reckoning with this new normal in digital commerce.

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eCommerce Merchant Services Payment Services Payments 131

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

My Wife Quit Her Job

MAY 8, 2017

One of the biggest advantages of running an online business is that it’s inexpensive to start. For as little as $5 per month, you can launch a business that can potentially make you 7 figures and beyond. Now as far as online business models go, most people gravitate towards starting a blog, a niche affiliate site or an online store and I’ve been reasonably successful with all 3.

Blog 173

Blog eCommerce Marketing 173

Fastr

MAY 9, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •.

eCommerce Design 124

eCommerce Design eCommerce Retail Customer Experience 124

RTP blog

MAY 26, 2017

By Jesse Wood, eFileCabinet Have you ever witnessed a data breach of customer information and wondered, how did this happen and how can companies like mine avoid these mistakes in the future? If you’re like most retailers, the answer is a resounding “yes.” These questions have become so prevalent in retail organizations that headlines now pose them not only to retailers under fire, but also to consumers, who today — as never before — question whether retailers can be trusted with their persona

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Management Consumer Document Retail 150

BigCommerce

MAY 2, 2017

The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you. In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. Unlike your webstore, however, getting found on Amazon is a constant battle.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce