BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget. and then comes the inevitable question. “But how?!”. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. You’re not one counterintuitive “growth hack” away from 100x ROI.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

My Wife Quit Her Job

JUNE 26, 2017

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all!

Other 282

Other eCommerce 282

Forrester eCommerce

JUNE 23, 2017

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Read more Categories: Brazil. Brazilian eCommerce.

eCommerce 279

eCommerce Retail Online Retail 279

Kissmetrics

JUNE 27, 2017

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue.

Social Media 269

Social Media eCommerce Article Marketing 269

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Bryan Eisenberg

JUNE 22, 2017

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page. The post How the Washington Post applies the 4 Pillars of Success to the Newsroom appeared first on Bryan & Jeffrey Eisenberg.

Improvements 214

Improvements Customer Experience Customer 214

Optimizely

JUNE 20, 2017

Unfortunately, browse abandonment campaigns aren’t as popular among marketers as cart abandonment campaigns. Though the majority of retailers will send some sort of “Did You Forget Something?” campaign when a shopper leaves an item in a cart, few will do anything similar when a customer abandons a browsing session. And this is a pity, because browse abandonment campaigns can convert up to 6X more shopping sessions than the standard batch-and-blast email.

Shopping Carts 210

Shopping Carts Recommendation Marketing Customer 210

My Wife Quit Her Job

JUNE 19, 2017

Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private la

PPC 257

PPC Other 257

Groove

JUNE 13, 2017

Screen grab.Copy and paste.Export, import. You’ve been there. Whatever it takes to feature your products in your blog, you’ve done it.

Blog 201

Blog BigCommerce eCommerce 201

Kissmetrics

JUNE 23, 2017

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down.

Blog 243

Blog Social Media Definition Download 243

RTP blog

JUNE 23, 2017

By Cheryl Sullivan, Revionics Dynamic Pricing, or high-frequency pricing, is a growing trend in the retail industry. It is being driven by the digital explosion, hyper-competitive environment and the ever-connected shopper who is non-private, no longer loyal to any retailer, brand or product and where price is the primary driver of their purchase decision.

eCommerce 199

eCommerce Games Electronics Technology 199

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B2C

Optimizely

JUNE 13, 2017

It’s no secret that the vast majority of ecommerce retailers use email as their primary method of communication with shoppers – many do so exclusively. But while email is generally reliable, its biggest flaw is its inability to be delivered in “real real-time.” However timely the delivery of an email campaign, it’s still ultimately up to the discretion of the shopper as to when they decide to open the message.

Mobile 207

Mobile Shopping Carts Electronics Channel 207

BigCommerce

JUNE 13, 2017

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

My Wife Quit Her Job

JUNE 12, 2017

When I first launched the Sellers Summit last year with my partner Toni Anderson, I was terrified. I was scared that I wouldn’t be able to sell tickets. I was scared that I wouldn’t be able to find high quality speakers to talk at the event. And I was scared that I wouldn’t be able to find sponsors willing to support such a small, intimate conference.

Events 257

Events eCommerce Other 257

Bryan Eisenberg

JUNE 1, 2017

We have teamed up with Goodreads to giveaway 10 copies of the hardcover edition of Be Like Amazon: Even a Lemonade Stand Can Do It. Good luck! Goodreads Book Giveaway. Be Like Amazon. by Jeffrey Eisenberg. Giveaway ends June 08, 2017. See the giveaway details. at Goodreads. Enter Giveaway. The post Goodreads: Be Like Amazon Giveaway appeared first on Bryan & Jeffrey Eisenberg.

Books 185

Books 185

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

JUNE 15, 2017

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must understand why they leave.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Canonicalized

JUNE 2, 2017

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized.

Management 180

Management eCommerce Definition 180

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. and only tell a very small piece of the entire story. 2.

Channel 191

Channel Marketing Jewelry Customer Loyalty 191

BigCommerce

JUNE 8, 2017

You’ve got a killer product, nailed down your marketing strategy, and are finally getting in front of customers. The orders are rolling in and your business is primed for explosive growth. That’s it, right? Not so fast. While product-market fit and user acquisition are undoubtedly crucial to your business, ecommerce fulfillment is the engine that keeps your car running.

Drop Ship 417

Drop Ship Shipping Costs Fulfillment Shipping 417

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

JUNE 21, 2017

Today, we’re doing a special episode because I’m not interviewing anyone on the show. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Now if you don’t know Toni, she’s my partner in crime and she’s actually been on the show 3 or 4 times already. Anyway, the Sellers Summit is a conference that we throw every year and today we’re going to talk about what worked, what didn’t and some key takeaways.

Books 242

Books eCommerce Other Marketing 242

Ecommerce Platforms

JUNE 19, 2017

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market. You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation. Your first step with an online store should be to focus on the basics of SEO.

SEO 178

SEO Blog Outdoor Apparel 178

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience.

Channel 226

Channel Customer Jewelry Customer Data 226

SellBrite

JUNE 23, 2017

Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. However, it remains that running ads on Amazon continues to be a great source of confusion and frustration for sellers. When it comes to Amazon PPC, it’s important to understand that there is no ‘perfect’ method to set up an ad campaign.

PPC 165

PPC Recommendation Reference Improvements 165

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eCommerce

Optimizely

JUNE 22, 2017

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a shopper has bought once – if anything, marketers need to double-down and get them to purchase #2 while their interest is still at a relative peak.

Customer Loyalty 170

Customer Loyalty Channel Omnichannel Mobile 170

BigCommerce

JUNE 27, 2017

The dream is a familiar one… . Every ecommerce store owner dreams of growing their online store to rival all the big names out there. I am sure every one of us wants to have thousands of customers daily, millions in revenue, and a feature on the cover of Fortune’s “Fortune 500” issue. All you need to achieve to get there? Consistently increasing revenue.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

My Wife Quit Her Job

JUNE 8, 2017

Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy.

eCommerce 227

eCommerce Improvements Marketing 227

Ecommerce Platforms

JUNE 13, 2017

Hobbyists stop reading. Because VirtoCommerce probably isn't your cup of tea. With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business. As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. When I say hobbyists stop reading, I don't mean that all small businesses should run away.

eCommerce Platforms 159

eCommerce Platforms eCommerce Merchant Services Multi-channel 159

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Kissmetrics

JUNE 7, 2017

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except it’s anything but science fiction.

Improvements 225

Improvements Marketing Channel Customer Retention 225

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

JUNE 16, 2017

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying several pairs of pants from the same retailer) and being loyal to a brand. Cross-category upsell campaigns are one of the most effective marketing tactics for driving this “truly loyal” behavior – marketers should be thinking of ways to guide shop

Jewelry 170

Jewelry Customer Loyalty Recommendation Customer Data 170

BigCommerce

JUNE 29, 2017

Steve Jobs is – without doubt – one of the greatest founders and entrepreneurs of the past century. Heck, probably ever. His strategic influence and design-first culture helped build Apple into the world’s most valuable company. That, and some of the most stunning, minimally-designed, intuitive and user-friendly products ever made. An entrepreneur is no more successful than the quality of what he sells to the world, be it a physical product, service, or idea.

Shipping Costs 416

Shipping Costs Shipping Supplies Fulfillment 416

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail