BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget. and then comes the inevitable question. “But how?!”. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. You’re not one counterintuitive “growth hack” away from 100x ROI.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Forrester eCommerce

JUNE 23, 2017

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Read more Categories: Brazil. Brazilian eCommerce.

eCommerce 279

eCommerce Retail Online Retail 279

My Wife Quit Her Job

JUNE 26, 2017

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all!

Other 282

Other eCommerce 282

Kissmetrics

JUNE 27, 2017

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue.

Social Media 269

Social Media eCommerce Article Marketing 269

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

JUNE 20, 2017

Unfortunately, browse abandonment campaigns aren’t as popular among marketers as cart abandonment campaigns. Though the majority of retailers will send some sort of “Did You Forget Something?” campaign when a shopper leaves an item in a cart, few will do anything similar when a customer abandons a browsing session. And this is a pity, because browse abandonment campaigns can convert up to 6X more shopping sessions than the standard batch-and-blast email.

Shopping Carts 210

Shopping Carts Recommendation Marketing Customer 210

RTP blog

JUNE 23, 2017

By Cheryl Sullivan, Revionics Dynamic Pricing, or high-frequency pricing, is a growing trend in the retail industry. It is being driven by the digital explosion, hyper-competitive environment and the ever-connected shopper who is non-private, no longer loyal to any retailer, brand or product and where price is the primary driver of their purchase decision.

eCommerce 199

eCommerce Games Electronics Technology 199

Bryan Eisenberg

JUNE 22, 2017

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page. The post How the Washington Post applies the 4 Pillars of Success to the Newsroom appeared first on Bryan & Jeffrey Eisenberg.

Improvements 214

Improvements Customer Experience Customer 214

My Wife Quit Her Job

JUNE 19, 2017

Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private la

PPC 257

PPC Other 257

Kissmetrics

JUNE 23, 2017

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down.

Blog 243

Blog Social Media Definition Download 243

Optimizely

JUNE 13, 2017

It’s no secret that the vast majority of ecommerce retailers use email as their primary method of communication with shoppers – many do so exclusively. But while email is generally reliable, its biggest flaw is its inability to be delivered in “real real-time.” However timely the delivery of an email campaign, it’s still ultimately up to the discretion of the shopper as to when they decide to open the message.

Mobile 207

Mobile Shopping Carts Electronics Channel 207

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

JUNE 13, 2017

Screen grab.Copy and paste.Export, import. You’ve been there. Whatever it takes to feature your products in your blog, you’ve done it.

Blog 202

Blog BigCommerce eCommerce 202

BigCommerce

JUNE 13, 2017

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Bryan Eisenberg

JUNE 1, 2017

We have teamed up with Goodreads to giveaway 10 copies of the hardcover edition of Be Like Amazon: Even a Lemonade Stand Can Do It. Good luck! Goodreads Book Giveaway. Be Like Amazon. by Jeffrey Eisenberg. Giveaway ends June 08, 2017. See the giveaway details. at Goodreads. Enter Giveaway. The post Goodreads: Be Like Amazon Giveaway appeared first on Bryan & Jeffrey Eisenberg.

Books 185

Books 185

My Wife Quit Her Job

JUNE 12, 2017

When I first launched the Sellers Summit last year with my partner Toni Anderson, I was terrified. I was scared that I wouldn’t be able to sell tickets. I was scared that I wouldn’t be able to find high quality speakers to talk at the event. And I was scared that I wouldn’t be able to find sponsors willing to support such a small, intimate conference.

Events 257

Events eCommerce Other 257

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

JUNE 15, 2017

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must understand why they leave.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. and only tell a very small piece of the entire story. 2.

Channel 191

Channel Marketing Jewelry Customer Loyalty 191

RTP blog

JUNE 30, 2017

By James Ramey, DeviceBits Assisting customers on a brand’s products and services has provided countless solutions to the number of daily customer inquiries. On the surface, it seems agents have everything they need to provide a valuable customer experience for the customers they are interacting with. Having knowledgeable and reliable agents creates a genuine connection between business and its customers.

Customer 150

Customer Information Customer Experience Consumer 150

BigCommerce

JUNE 8, 2017

You’ve got a killer product, nailed down your marketing strategy, and are finally getting in front of customers. The orders are rolling in and your business is primed for explosive growth. That’s it, right? Not so fast. While product-market fit and user acquisition are undoubtedly crucial to your business, ecommerce fulfillment is the engine that keeps your car running.

Drop Ship 417

Drop Ship Shipping Costs Fulfillment Shipping 417

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Ecommerce Platforms

JUNE 19, 2017

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market. You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation. Your first step with an online store should be to focus on the basics of SEO.

SEO 178

SEO Blog Outdoor Apparel 178

My Wife Quit Her Job

JUNE 21, 2017

Today, we’re doing a special episode because I’m not interviewing anyone on the show. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Now if you don’t know Toni, she’s my partner in crime and she’s actually been on the show 3 or 4 times already. Anyway, the Sellers Summit is a conference that we throw every year and today we’re going to talk about what worked, what didn’t and some key takeaways.

Books 242

Books eCommerce Other Marketing 242

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

JUNE 22, 2017

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a shopper has bought once – if anything, marketers need to double-down and get them to purchase #2 while their interest is still at a relative peak.

Customer Loyalty 170

Customer Loyalty Channel Omnichannel Mobile 170

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

RTP blog

JUNE 28, 2017

The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger. But what about consumers? In an opinion piece last week, New York Times contributor Stacy Torres suggested that shoppers don’t want to buy groceries from a robot.

Consumer 150

Consumer Definition Technology Social Media 150

BigCommerce

JUNE 27, 2017

The dream is a familiar one… . Every ecommerce store owner dreams of growing their online store to rival all the big names out there. I am sure every one of us wants to have thousands of customers daily, millions in revenue, and a feature on the cover of Fortune’s “Fortune 500” issue. All you need to achieve to get there? Consistently increasing revenue.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

Canonicalized

JUNE 2, 2017

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized.

Management 180

Management eCommerce Definition 180

My Wife Quit Her Job

JUNE 14, 2017

In this episode, I have Jeff Goins on the show. Jeff is someone who I met a Fincon years ago where he gave an awesome keynote speech. He’s the author of 4 books including a national bestseller called The Art of Work: A Proven Path to Discovering What You Were Meant to Do. He also runs a course called Tribe Writers where he teaches others how to get your writing noticed.

Arts 226

Arts Books Blog Other 226

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Kissmetrics

JUNE 7, 2017

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except it’s anything but science fiction.

Improvements 225

Improvements Marketing Channel Customer Retention 225

Optimizely

JUNE 16, 2017

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying several pairs of pants from the same retailer) and being loyal to a brand. Cross-category upsell campaigns are one of the most effective marketing tactics for driving this “truly loyal” behavior – marketers should be thinking of ways to guide shop

Jewelry 170

Jewelry Customer Loyalty Recommendation Customer Data 170

RTP blog

JUNE 26, 2017

By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the retail industry, with retailers seemingly having no hope for recovery in the face of the e-Commerce giants. Some media outlets are even predicting another big short in commercial mortgage-backed debt. In light of all this doom and gloom, should retailers give up and shut down their stores, consolidating their operations to the Web?

Retail 150

Retail Shipping Costs Customer Retention Customer Experience 150

BigCommerce

JUNE 29, 2017

Steve Jobs is – without doubt – one of the greatest founders and entrepreneurs of the past century. Heck, probably ever. His strategic influence and design-first culture helped build Apple into the world’s most valuable company. That, and some of the most stunning, minimally-designed, intuitive and user-friendly products ever made. An entrepreneur is no more successful than the quality of what he sells to the world, be it a physical product, service, or idea.

Shipping Costs 416

Shipping Costs Shipping Supplies Fulfillment 416

Advertisement

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce