BigCommerce

DECEMBER 14, 2018

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it.

Marketing 384

Marketing eCommerce eCommerce Marketing 384

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Forrester eCommerce

DECEMBER 7, 2018

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […].

B2B 417

B2B Marketing 417

My Wife Quit Her Job

DECEMBER 3, 2018

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

Other 293

Other 293

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.

Shipping Costs 277

Shipping Costs SEO Blog Shipping 277

Groove

DECEMBER 31, 2018

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

BigCommerce 174

BigCommerce Customer B2C Events 174

Optimizely

DECEMBER 27, 2018

Of all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list. While we wouldn’t necessarily make the argument that it should, we firmly of the believe this faceoff isn’t discussed enough in ecommerce, especially in the context of email marketing.

eCommerce 236

eCommerce B2C Marketing Definition 236

Forrester eCommerce

DECEMBER 12, 2018

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […].

Customer Experience 397

Customer Experience Technology Customer 397

My Wife Quit Her Job

DECEMBER 16, 2018

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers.

Other 266

Other Shopping Carts 266

Kissmetrics

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

Webinar 275

Webinar Other Marketing Banking 275

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Ecommerce Platforms

DECEMBER 26, 2018

If you've been looking for an affordable ecommerce platform with all of the needed features packed in, EKM might just be the system you want. In this EKM review, we'll outline how the UK-based development and support team make it rather advantageous for some online stores. We'll also talk about the features that make it stand out. Not only is EKM affordable, but it has an in-house support team, a focus on built-in features (as opposed to apps,) and an interesting service that scans your website

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Live Chat 208

BigCommerce

DECEMBER 3, 2018

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to…

353

353

Optimizely

DECEMBER 18, 2018

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Forrester eCommerce

DECEMBER 3, 2018

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

397

397

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

DECEMBER 17, 2018

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!! The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes.

Customer 262

Customer Shopping Carts Conversion Optimization eCommerce 262

Kissmetrics

DECEMBER 18, 2018

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.

Mobile 264

Mobile SEO Blog Webinar 264

Groove

DECEMBER 6, 2018

What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.

Webinar 172

Webinar Marketing Blog Social Media 172

BigCommerce

DECEMBER 18, 2018

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social…

Customer Loyalty 314

Customer Loyalty Customer Consumer Mobile 314

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

DECEMBER 11, 2018

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers?

Games 220

Games Marketing Social Media Customer 220

Forrester eCommerce

DECEMBER 20, 2018

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by anti-phishing vendor Area 1 Security, reveals that a 3 year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network.

Information 395

Information 395

My Wife Quit Her Job

DECEMBER 10, 2018

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life. The quotes that I’m about to present to you have drastically changed the way I approach business and entrepreneurship. In fact, they have enabled me to run a 7 figure ecommerce store, a 7 figure blog, a podcast, an online store course and a conference all while working a full time jo

Presentation 240

Presentation Blog eCommerce 240

Bryan Eisenberg

DECEMBER 18, 2018

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

Improvements 191

Improvements 191

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Groove

DECEMBER 5, 2018

If your eCommerce store is hosted on BigCommerce, you’ve likely heard of Blueprint and Stencil – the two available BigCommerce theme frameworks. Since being introduced in 2015, Stencil cleared the way for a new era of theming that supports a number of benefits for eCommerce businesses. If you haven't upgraded to BigCommerce Stencil and are still using Blueprint, you could be missing out on many benefits of the updated framework.

BigCommerce 171

BigCommerce Mobile eCommerce Platforms eCommerce 171

BigCommerce

DECEMBER 7, 2018

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast…

eCommerce 280

eCommerce 280

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

DECEMBER 6, 2018

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.

Events 386

Events 386

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

My Wife Quit Her Job

DECEMBER 12, 2018

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients.

Social Media 197

Social Media Books Management Marketing 197

Ecommerce Platforms

DECEMBER 21, 2018

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own. Once you've got to grips with the art of writing compelling copy, you're more likely to engage with consumers in a way that touches them- and therefore, pushes them further down the sales process.

eCommerce 174

eCommerce SEO Arts eCommerce Platforms 174

GetElastic

DECEMBER 3, 2018

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation. Whether it’s slow shipping, a difficult checkout or constantly being out of stock for popular items, it’s important that customers have a way to let you know where you aren’t measuring up

Customer Retention 157

Customer Retention Improvements Customer Social Media 157

BigCommerce

DECEMBER 20, 2018

Digital cart abandonment is at an all-time high.

Other 398

Other eCommerce 398

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce