BigCommerce

DECEMBER 14, 2018

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it.

Marketing 384

Marketing eCommerce eCommerce Marketing 384

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Fastr

DECEMBER 17, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

Marketing 100

Marketing Social Media Customer Experience Fashion 100

Forrester eCommerce

DECEMBER 7, 2018

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […].

B2B 417

B2B Marketing 417

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

My Wife Quit Her Job

DECEMBER 3, 2018

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

Other 293

Other 293

Kissmetrics

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.

Shipping Costs 277

Shipping Costs SEO Blog Shipping 277

Optimizely

DECEMBER 27, 2018

Of all the great rivalries in history—Edison vs. Tesla, Dunkin’ vs. Starbucks, Bette Davis vs. Joan Crawford, Ariana vs. Beyonce—dedicated IP vs. shared IP probably doesn’t come anywhere close to topping the list. While we wouldn’t necessarily make the argument that it should, we firmly of the believe this faceoff isn’t discussed enough in ecommerce, especially in the context of email marketing.

eCommerce 236

eCommerce B2C Marketing Definition 236

Ecommerce Platforms

DECEMBER 26, 2018

If you've been looking for an affordable ecommerce platform with all of the needed features packed in, EKM might just be the system you want. In this EKM review, we'll outline how the UK-based development and support team make it rather advantageous for some online stores. We'll also talk about the features that make it stand out. Not only is EKM affordable, but it has an in-house support team, a focus on built-in features (as opposed to apps,) and an interesting service that scans your website

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Live Chat 208

Forrester eCommerce

DECEMBER 12, 2018

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […].

Customer Experience 397

Customer Experience Technology Customer 397

My Wife Quit Her Job

DECEMBER 16, 2018

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers.

Other 266

Other Shopping Carts 266

Advertisement

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Kissmetrics

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

Webinar 275

Webinar Other Marketing Banking 275

BigCommerce

DECEMBER 11, 2018

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success.

Marketing 392

Marketing eCommerce Marketing eCommerce 392

Optimizely

DECEMBER 18, 2018

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Bryan Eisenberg

DECEMBER 18, 2018

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

Improvements 190

Improvements 190

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

DECEMBER 3, 2018

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

397

397

My Wife Quit Her Job

DECEMBER 17, 2018

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!! The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes.

Customer 262

Customer Shopping Carts Conversion Optimization eCommerce 262

Kissmetrics

DECEMBER 18, 2018

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.

Mobile 264

Mobile Blog SEO Webinar 264

BigCommerce

DECEMBER 3, 2018

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to…

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353

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Optimizely

DECEMBER 11, 2018

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers?

Games 220

Games Marketing Social Media Customer 220

Groove

DECEMBER 31, 2018

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

BigCommerce 179

BigCommerce Customer B2C Events 179

Forrester eCommerce

DECEMBER 20, 2018

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by anti-phishing vendor Area 1 Security, reveals that a 3 year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network.

Information 395

Information 395

My Wife Quit Her Job

DECEMBER 10, 2018

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life. The quotes that I’m about to present to you have drastically changed the way I approach business and entrepreneurship. In fact, they have enabled me to run a 7 figure ecommerce store, a 7 figure blog, a podcast, an online store course and a conference all while working a full time jo

Presentation 240

Presentation Blog eCommerce 240

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Ecommerce Platforms

DECEMBER 21, 2018

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own. Once you've got to grips with the art of writing compelling copy, you're more likely to engage with consumers in a way that touches them- and therefore, pushes them further down the sales process.

eCommerce 174

eCommerce SEO Arts eCommerce Platforms 174

BigCommerce

DECEMBER 18, 2018

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social…

Customer Loyalty 314

Customer Loyalty Customer Consumer Mobile 314

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.

B2C 218

B2C B2B Marketing Technology 218

Groove

DECEMBER 6, 2018

What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.

Webinar 176

Webinar Marketing Blog Social Media 176

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

DECEMBER 6, 2018

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.

Events 386

Events 386

My Wife Quit Her Job

DECEMBER 12, 2018

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients.

Social Media 208

Social Media Books Management Marketing 208

Ecommerce Platforms

DECEMBER 27, 2018

Are you one of the 45% of entrepreneurs struggling to cope with their stress? If so, you probably don't have enough hours in the day to complete all the necessary tasks to maintain and scale your Shopify store. If you can relate, start outsourcing some of the work. Period. This then begs the question, what should I outsource and how do I go about doing it?

Shopify 167

Shopify Social Media Payment Services Order Fulfillment 167

BigCommerce

DECEMBER 12, 2018

Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world.

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291

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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