Kissmetrics
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Store Growers
JANUARY 29, 2020
Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. That might sound weird. But it is true. And the reason I know this is because I’ve failed at it plenty of times. Sometimes it was because the business wasn’t ready to run ads , sometimes it was because I was lacking in some other area. This article is about the last part.
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Forrester eCommerce
JANUARY 6, 2020
Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].
BigCommerce
JANUARY 22, 2020
I hate to be the one to break it to you, but driving traffic to your online store is not…
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
GetElastic
JANUARY 6, 2020
What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation.
My Wife Quit Her Job
JANUARY 6, 2020
Elon Musk is one of the most successful entrepreneurs on the planet but he works 100 hours per week. Sheryl Sandberg states that women routinely settle for non-leadership roles because they put their families first. But can you have it both ways? Can a high achiever live a balanced life without making huge sacrifices? A while ago, my buddy James Clear introduced to me to the 4 burners theory.
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Groove
JANUARY 6, 2020
Ranking on a search engine results page (SERP) is crucial if you want searchers to find your eCommerce site. Websites with great SEO strategies appear on the first page of search results and acquire more traffic, resulting in more conversions. Without an SEO strategy, people are not directed to your website because it does not show up in organic search results.
Forrester eCommerce
JANUARY 28, 2020
Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].
BigCommerce
JANUARY 30, 2020
Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.
lateshipment
JANUARY 23, 2020
As a retailer who ships to your customers, have you struggled to decode which carrier is the best for your business? When it comes to choosing between carriers, there are a number of critical factors to keep in mind, such as shipping rates, services, and overall value. Having a better understanding of what the carriers have to offer can help you choose which works best for your eCommerce business.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
JANUARY 30, 2020
Today I’m thrilled to have Nate Lipton on the show because he runs numerous ecommerce businesses in the cannabis space. For example, GrowersHouse.com is an 8 figure ecommerce store selling growing supplies and he recently launched a line of CBD products over at TruPotency.com. In any case, I have many students and readers who have been asking me questions on how to break into this space so we’re going to have Nate answer these questions directly.
Kissmetrics
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
Groove
JANUARY 14, 2020
We love BigCommerce for many reasons – its flexible APIs, low cost of ownership, and overall product investment in making a user-friendly cloud-based eCommerce platform. Additionally, we love the platform’s flexibility to seamlessly integrate with abandoned cart apps. What is Cart Abandonment? An abandoned cart occurs when a customer adds one item or more to their shopping cart but exits out of a website before purchasing the item(s). 69.57% is the average online shopping cart abandonment rate a
Forrester eCommerce
JANUARY 3, 2020
The best New Year’s resolution? Become machine-learning-literate! It’s good for your organization, your career, and the sanity of your data scientists. See the new “Shatter The Seven Myths Of Machine Learning” report below for a mini course on machine-learning fundamentals and terminology.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
JANUARY 22, 2020
Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product.
Ecommerce Platforms
JANUARY 22, 2020
If you’re looking to build yourself a stunning new website this year, you might find yourself spoilt for choice. The market for drag-and-drop, website software has exploded over recent years. So, finding the best free website builder for your business can seem like a tall order! Luckily that means that there are plenty of good options out there, and many of them are free or come with a free trial.
My Wife Quit Her Job
JANUARY 27, 2020
This detailed guide will teach you how to start an Amazon FBA business selling private label products step by step. Here’s what you will learn. How to find a profitable product to sell on Amazon. How to setup your first Amazon listing the correct way. How to optimize your listings for maximum conversions. How to get early exposure for your products.
Kissmetrics
JANUARY 14, 2020
I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Groove
JANUARY 27, 2020
It's crucial for eCommerce brands to showcase their products in the best way possible. Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. Let that sink in for a second.
Forrester eCommerce
JANUARY 6, 2020
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].
BigCommerce
JANUARY 30, 2020
Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant.
Omnisend
JANUARY 2, 2020
SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before. DTC brands and ecommerce retailers invest in SMS heavily for a reason. According to VoiceSage, over 90% of SMS messages are read within 3 minutes of Read more The post SMS Campaigns 101: Things To Know Before Starting (With Examples) appeared first on Ecommerce Marketing Automation | Omnisend.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
MakeWebBetter
JANUARY 6, 2020
Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips To Identify Ideal Audience In 2020 appeared first on MakeWebBetter.
Kissmetrics
JANUARY 9, 2020
Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you? There are tons of possible reasons here, but I’m willing to bet it’s your website. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales.
Groove
JANUARY 8, 2020
A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. There are several well-known eCommerce merchandising tactics like cross-selling, up-selling, advanced site search, faceted navigation and customer segmentation.
Forrester eCommerce
JANUARY 21, 2020
Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began with […].
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
BigCommerce
JANUARY 27, 2020
You’ve probably heard the terms API, Public API, or Web API before.
Omnisend
JANUARY 26, 2020
Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well. To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales). The Read more The post 15 Tips for Valentine’s Day Email Marketing appeared first on Ecommerce Marketing Automation | Omnisend.
Inflow Insights
JANUARY 22, 2020
In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. In other words, this process will show you how to find the right keywords to add to your website’s: Homepage. Product descriptions.
Ecommerce Platforms
JANUARY 14, 2020
Selling products online has never been so popular and rewarding. Ecommerce business is booming. The stats analyzed by eMarketer predict that by 2021, the global ecommerce revenue is expected to reach $5 trillion. This is a by far, a descriptive indicator that suggests the existence of a steady momentum even for the looming ecommerce businesses. While there’s untapped potential that covers a wide scope in so many product niches, starting an ecommerce business can be a little overwhelming especial
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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