Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change
Forrester Omnichannel
JULY 27, 2015
Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.
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