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Order management systems (OMS's) typically haven't garnered the same attention as other commerce technology. Orchestrating online orders from the point of purchase through to the point of fulfillment was viewed (through the eyes of eBusiness professionals) as a back-office process. In fact, eBusiness professionals have historically paid little attention to these systems and were happy for them to be developed and minded by supply chain or enterprise architecture professionals.
How Mobile is Transforming the Retail Landscape We’ve all heard the hype about anytime, anywhere shopping. Mobile commerce is transforming the retail landscape – changing the way consumers connect with the products they love. How do we know? If seeing shoppers roaming store aisles armed with their mobile devices isn’t enough to convince you, these five stats will: 56% of consumers have used their mobile devices to research products from home (Forrester) 34% use their mobile phones to research pr
I hate to break it to you, but a high-tech Internet startup is not a natural environment to do research. The post Doing Data Science in a Startup: The Hard Truth appeared first on Dynamic Yield.
Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator Chances are, if you’re reading this blog post, you’re a savvy consumer. You know which brands you like and can Google among the best of them. In fact, I’m willing to wager my morning bagel that you’re among the 78% of adults who research products online before making a purchase (Pew Research Center).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Overcoming Fear of Abandonment in the Fast Lane We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. The question is why? Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. Still, driving conversion is big business in the fast lane of retail commerce.
Don’t trust your Google Analytics data Just yet: get rid of the noise with these fundamental 9 filters. The post Don’t Trust Your Google Analytics Data Just yet (part 2): Get Rid of Noise With These Fundamental 9 Filters appeared first on Dynamic Yield.
While there’s no one perfect landing page creation process to fit all use cases, there are four steps to follow when designing a new landing page. The post Uncovering the Layers of the Perfect Landing Page Design appeared first on Dynamic Yield.
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While there’s no one perfect landing page creation process to fit all use cases, there are four steps to follow when designing a new landing page. The post Uncovering the Layers of the Perfect Landing Page Design appeared first on Dynamic Yield.
To find out how good your landing page optimization is, use the checklist below to evaluate your optimization efforts. The post A King’s Landing: Claim Your Landing Page Optimization Throne appeared first on Dynamic Yield.
“Pay per click” or “PPC” is a method of payment referring to when website visitors click on a featured ad. As opposed to other cost models, the ad owner must pay per click each time his or her ad is selected, which is owed to the website owner who agreed to host the ad. Also […]. The post Pay Per Click Advertising (PPC) appeared first on Dynamic Yield.
While there’s no one perfect landing page creation process to fit all use cases, there are four steps to follow when designing a new landing page. The post Uncovering the Layers of the Perfect Landing Page Design appeared first on Dynamic Yield.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Did you know? We count impressions of website content units only when at least 50 percent of a unit is actually visible on the user’s screen for at least a second. We call it “real impressions.” This ensures you know how users really engage with certain parts of your site. Unique to Dynamic Yield, a “real […]. The post Real Impression appeared first on Dynamic Yield.
Whenever a web page tries to load, your browser looks for directions within the site’s code, which almost always include JavaScript tags. The tags control what content is delivered to each visitor and also impact a website’s speed in regard to loading times. JavaScript has two forms, “Synchronous JavaScript” and “Asynchronous JavaScript.” We will describe […].
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Whenever a web page tries to load, your browser looks for directions within the site’s code, which almost always include JavaScript tags. The tags control what content is delivered to each visitor and also impact a website’s speed in regard to loading times. JavaScript has two forms, “Synchronous JavaScript” and “Asynchronous JavaScript.” We will describe […].
According to Marketing Sherpa, a conversion is “the point at which a recipient of a marketing message performs a desired action.” In other words, a conversion is simply getting someone to respond to your call-to-action. This could be opening an email, registering for a newsletter, and requesting a demo amongst other things. In a B2B […]. The post Conversion appeared first on Dynamic Yield.
Internet marketers use conversion rates to measure how many website visitors perform a specific action. This could be completing a purchase, joining a mailing list, requesting more information, etc. The rate is determined by dividing the number of desired completed actions by the number of visitors. If a website isn’t achieving the desired conversion rate, […].
Conversion Rate Optimization (CRO), in its simplest form, is finding ways to constantly improve the conversion rate on your website. It’s the method of using analytics, user feedback, a/b testing and more to improve the user experience and increase engagement. According to Marketing Sherpa, conversion rates are the point at which a recipient of a […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Conversion Funnel Definition – A conversion funnel is a way to comprehend the flow of potential prospects into paying customers. Just as a funnel guides liquid or powder into a small opening, so too does a conversion funnel guide customers to complete the last step or final, desired action (a purchase or a conversion event). […]. The post Conversion Funnel appeared first on Dynamic Yield.
When you click on a link resulting from either an Internet ad or a search engine query, the page you land on is referred to as a “landing page.” Ideally, the information on the landing page matches the Internet ad selected or the search engine query you submitted. For example, if you search “World Cup […]. The post Landing Page appeared first on Dynamic Yield.
This is a vital step of the overall conversion optimization process. For the landing page optimization (LPO) portion, the goal is to turn visitors into paying customers. In most cases, a visitor arrives on a landing page after electing to click on an advertisement or a link that leads them to a relevant landing page. […]. The post Landing Page Optimization appeared first on Dynamic Yield.
What is Statistical Significance? When a test result is said to be statistically significant, it means that the best performing variation can be declared a winner, and served to all users going forward. More specifically, it means that probability that winning variation outperformed the rest just due to pure chance is small in some sense […]. The post Statistical Significance appeared first on Dynamic Yield.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down. Although […]. The post Above The Fold appeared first on Dynamic Yield.
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen. This phrase has translated to the […]. The post Below the Fold appeared first on Dynamic Yield.
Typically, a “call to action” or “CTA” is a clickable item on a web page, which directs visitors down a conversion path. Most CTAs are links, images, banners and/or other graphical elements that users opt to click to either learn more information, supply user information and/or proceed with a purchase. CTAs are critical in Internet […]. The post Call to Action (CTA) appeared first on Dynamic Yield.
Internet marketers use web analytics to measure the success of portions of their websites. No longer limited to simple visitor traffic counts, web analytics now tell website owners a variety of details about their visitors in addition to quantifying the success (or lack of) a recent advertising campaign. Web analytics come in two forms” “off-site” […].
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Online marketers use behavioral targeting to best select which ads or content to show to consumers based on previous actions with web browsers and website interaction. Typically, the most valuable behaviors to capture are those related to searches conducted with browsers and actual visits to websites. Based on what users are looking for and/or at, […].
This online advertising pricing model ensure advertisers only pay for their ad when those who view it complete the desired action. For example, if you visit a fitness attire website, you may see an ad in the top right corner for a related wellness supplement. If you don’t click on it, the advertiser who had […]. The post Cost Per Action Advertising (CPA) appeared first on Dynamic Yield.
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to […]. The post Cost Per Click Advertising (CPC) appeared first on Dynamic Yield.
In Latin, “mille” means 1,000. In the advertising world, “cost per mille” or “CPM,” refers to the cost to display one ad to 1,000 viewers. It is such a standard measurement that marketers usually use this method to compare the cost of a variety of campaign ideas for the same product. For Internet marketing, CPM […]. The post Cost Per Mille Advertising (CPM) appeared first on Dynamic Yield.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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