Forrester Omnichannel

JULY 29, 2014

Order management systems (OMS's) typically haven't garnered the same attention as other commerce technology. Orchestrating online orders from the point of purchase through to the point of fulfillment was viewed (through the eyes of eBusiness professionals) as a back-office process. In fact, eBusiness professionals have historically paid little attention to these systems and were happy for them to be developed and minded by supply chain or enterprise architecture professionals.

Omnichannel 68

Omnichannel Management B2C Fulfillment 68

Kibo

JULY 28, 2014

How Mobile is Transforming the Retail Landscape We’ve all heard the hype about anytime, anywhere shopping. Mobile commerce is transforming the retail landscape – changing the way consumers connect with the products they love. How do we know? If seeing shoppers roaming store aisles armed with their mobile devices isn’t enough to convince you, these five stats will: 56% of consumers have used their mobile devices to research products from home (Forrester) 34% use their mobile phones to research pr

Mobile 62

Mobile B2C B2B Retail 62

Dynamic Yield

JULY 20, 2014

I hate to break it to you, but a high-tech Internet startup is not a natural environment to do research. The post Doing Data Science in a Startup: The Hard Truth appeared first on Dynamic Yield.

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Kibo

JULY 9, 2014

Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator Chances are, if you’re reading this blog post, you’re a savvy consumer. You know which brands you like and can Google among the best of them. In fact, I’m willing to wager my morning bagel that you’re among the 78% of adults who research products online before making a purchase (Pew Research Center).

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B2C B2B Webinar Download 62

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kibo

JULY 2, 2014

Overcoming Fear of Abandonment in the Fast Lane We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. The question is why? Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. Still, driving conversion is big business in the fast lane of retail commerce.

Shipping Costs 62

Shipping Costs B2C B2B Shopping Carts 62

Dynamic Yield

JULY 1, 2014

Don’t trust your Google Analytics data Just yet: get rid of the noise with these fundamental 9 filters. The post Don’t Trust Your Google Analytics Data Just yet (part 2): Get Rid of Noise With These Fundamental 9 Filters appeared first on Dynamic Yield.

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Dynamic Yield

JULY 21, 2014

To find out how good your landing page optimization is, use the checklist below to evaluate your optimization efforts. The post A King’s Landing: Claim Your Landing Page Optimization Throne appeared first on Dynamic Yield.

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Dynamic Yield

JULY 20, 2014

“Pay per click” or “PPC” is a method of payment referring to when website visitors click on a featured ad. As opposed to other cost models, the ad owner must pay per click each time his or her ad is selected, which is owed to the website owner who agreed to host the ad. Also […]. The post Pay Per Click Advertising (PPC) appeared first on Dynamic Yield.

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PPC Reference Other 31

Dynamic Yield

JULY 31, 2014

While there’s no one perfect landing page creation process to fit all use cases, there are four steps to follow when designing a new landing page. The post Uncovering the Layers of the Perfect Landing Page Design appeared first on Dynamic Yield.

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Dynamic Yield

JULY 22, 2014

Did you know? We count impressions of website content units only when at least 50 percent of a unit is actually visible on the user’s screen for at least a second. We call it “real impressions.” This ensures you know how users really engage with certain parts of your site. Unique to Dynamic Yield, a “real […]. The post Real Impression appeared first on Dynamic Yield.

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Dynamic Yield

JULY 20, 2014

To find out how good your landing page optimization is, use the checklist below to evaluate your optimization efforts. The post A King’s Landing: Claim Your Landing Page Optimization Throne appeared first on Dynamic Yield.

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Dynamic Yield

JULY 20, 2014

Whenever a web page tries to load, your browser looks for directions within the site’s code, which almost always include JavaScript tags. The tags control what content is delivered to each visitor and also impact a website’s speed in regard to loading times. JavaScript has two forms, “Synchronous JavaScript” and “Asynchronous JavaScript.” We will describe […].

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Dynamic Yield

JULY 20, 2014

Whenever a web page tries to load, your browser looks for directions within the site’s code, which almost always include JavaScript tags. The tags control what content is delivered to each visitor and also impact a website’s speed in regard to loading times. JavaScript has two forms, “Synchronous JavaScript” and “Asynchronous JavaScript.” We will describe […].

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Dynamic Yield

JULY 20, 2014

According to Marketing Sherpa, a conversion is “the point at which a recipient of a marketing message performs a desired action.” In other words, a conversion is simply getting someone to respond to your call-to-action. This could be opening an email, registering for a newsletter, and requesting a demo amongst other things. In a B2B […]. The post Conversion appeared first on Dynamic Yield.

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Demo B2B Other Marketing 28

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Dynamic Yield

JULY 20, 2014

Internet marketers use conversion rates to measure how many website visitors perform a specific action. This could be completing a purchase, joining a mailing list, requesting more information, etc. The rate is determined by dividing the number of desired completed actions by the number of visitors. If a website isn’t achieving the desired conversion rate, […].

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Information Marketing 28

Dynamic Yield

JULY 20, 2014

Conversion Rate Optimization (CRO), in its simplest form, is finding ways to constantly improve the conversion rate on your website. It’s the method of using analytics, user feedback, a/b testing and more to improve the user experience and increase engagement. According to Marketing Sherpa, conversion rates are the point at which a recipient of a […].

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Improvements Marketing 28

Dynamic Yield

JULY 20, 2014

Conversion Funnel Definition – A conversion funnel is a way to comprehend the flow of potential prospects into paying customers. Just as a funnel guides liquid or powder into a small opening, so too does a conversion funnel guide customers to complete the last step or final, desired action (a purchase or a conversion event). […]. The post Conversion Funnel appeared first on Dynamic Yield.

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Definition Events Customer 28

Dynamic Yield

JULY 20, 2014

When you click on a link resulting from either an Internet ad or a search engine query, the page you land on is referred to as a “landing page.” Ideally, the information on the landing page matches the Internet ad selected or the search engine query you submitted. For example, if you search “World Cup […]. The post Landing Page appeared first on Dynamic Yield.

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eCommerce

Dynamic Yield

JULY 20, 2014

This is a vital step of the overall conversion optimization process. For the landing page optimization (LPO) portion, the goal is to turn visitors into paying customers. In most cases, a visitor arrives on a landing page after electing to click on an advertisement or a link that leads them to a relevant landing page. […]. The post Landing Page Optimization appeared first on Dynamic Yield.

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Conversion Optimization Customer 28

Dynamic Yield

JULY 20, 2014

What is Statistical Significance? When a test result is said to be statistically significant, it means that the best performing variation can be declared a winner, and served to all users going forward. More specifically, it means that probability that winning variation outperformed the rest just due to pure chance is small in some sense […]. The post Statistical Significance appeared first on Dynamic Yield.

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Dynamic Yield

JULY 20, 2014

Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down. Although […]. The post Above The Fold appeared first on Dynamic Yield.

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Web Design Reference Marketing 28

Dynamic Yield

JULY 20, 2014

Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen. This phrase has translated to the […]. The post Below the Fold appeared first on Dynamic Yield.

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I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Dynamic Yield

JULY 20, 2014

Typically, a “call to action” or “CTA” is a clickable item on a web page, which directs visitors down a conversion path. Most CTAs are links, images, banners and/or other graphical elements that users opt to click to either learn more information, supply user information and/or proceed with a purchase. CTAs are critical in Internet […]. The post Call to Action (CTA) appeared first on Dynamic Yield.

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Supplies Information Other 28

Dynamic Yield

JULY 20, 2014

Internet marketers use web analytics to measure the success of portions of their websites. No longer limited to simple visitor traffic counts, web analytics now tell website owners a variety of details about their visitors in addition to quantifying the success (or lack of) a recent advertising campaign. Web analytics come in two forms” “off-site” […].

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Dynamic Yield

JULY 20, 2014

Online marketers use behavioral targeting to best select which ads or content to show to consumers based on previous actions with web browsers and website interaction. Typically, the most valuable behaviors to capture are those related to searches conducted with browsers and actual visits to websites. Based on what users are looking for and/or at, […].

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Consumer Marketing 28

Dynamic Yield

JULY 20, 2014

This online advertising pricing model ensure advertisers only pay for their ad when those who view it complete the desired action. For example, if you visit a fitness attire website, you may see an ad in the top right corner for a related wellness supplement. If you don’t click on it, the advertiser who had […]. The post Cost Per Action Advertising (CPA) appeared first on Dynamic Yield.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Dynamic Yield

JULY 20, 2014

When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to […]. The post Cost Per Click Advertising (CPC) appeared first on Dynamic Yield.

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Reference 28

Dynamic Yield

JULY 20, 2014

In Latin, “mille” means 1,000. In the advertising world, “cost per mille” or “CPM,” refers to the cost to display one ad to 1,000 viewers. It is such a standard measurement that marketers usually use this method to compare the cost of a variety of campaign ideas for the same product. For Internet marketing, CPM […]. The post Cost Per Mille Advertising (CPM) appeared first on Dynamic Yield.

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Reference Marketing 28

Dynamic Yield

JULY 20, 2014

Internet marketers determine how successful an ad campaign is by measuring how many visitors click on a link. By tracking click-through rates (or CTRs), advertisers can accurately determine the response their web banners or email ads are receiving. Since most campaigns drive readers to complete a specific action, this first step – accessing more information […].

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Information Marketing 28

Dynamic Yield

JULY 20, 2014

Content Delivery Networks (CDNs) are used to provide Internet content from more than one source. For example, if you have a website with a high volume of video content and 10,000 visitors attempt to view your video at one time, they may experience delays if this content is being provided by a single server. This […]. The post Content Delivery Network (CDN) appeared first on Dynamic Yield.

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Advertisement

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce