Inflow Insights
NOVEMBER 1, 2021
If someone can’t remember the name of an actor in a TV show, they Google it. If someone has a strange symptom that they’re worried about, they Google it. And, if people are considering buying a good or service, the odds are high that they’ll Google that, too. Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers.
GetElastic
NOVEMBER 23, 2021
The 2021 holiday shopping season is expected to be a record breaker. Retail ecommerce sales are projected to increase nearly 17% this year and reach roughly $4.9 trillion. But capturing market share and exceeding the expectations of shoppers beyond this season will require brands to overcome a number of persistent challenges. Ongoing supply chain issues, continued disruption from the pandemic, worker shortages and consumer habits that have changed forever have forced ecommerce brands to operate
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Ecommerce Platforms
NOVEMBER 2, 2021
Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?” this is the right place for you, as we take a look at the growing ecommerce trend, expand upon its purposes, significance in the ecommerce world, and how brands are finding success in the space.
BigCommerce
NOVEMBER 29, 2021
Expanding your online presence can seem daunting, but it doesn’t have to be.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Forrester eCommerce
NOVEMBER 22, 2021
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
Kissmetrics
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
NOVEMBER 2, 2021
Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. After initially partnering with Groove Commerce in 2015, our team maintained and eventually migrated their locally-hosted Magento 1 instance to BigCommerce. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website.
Ecommerce Platforms
NOVEMBER 17, 2021
Do you fancy shopping from the comfort of your own living room? Or, are you looking for your next business venture? Either way, it doesn't matter which side of the coin you fall on; our best live shopping apps round-up might be precisely what you're looking for. Described by Shopify as the future of eCommerce, live shopping apps provide a digitized, real-time shopping experience that consumers can enjoy from home.
BigCommerce
NOVEMBER 18, 2021
Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat.
Forrester eCommerce
NOVEMBER 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Kissmetrics
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.
Retail TouchPoints
NOVEMBER 11, 2021
The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today. Curious about how consumer attitudes and behaviors are evolving? Check. Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment?
Groove
NOVEMBER 26, 2021
So, you want to use Wordpress as a CMS but want the inside scoop on Wordpress alternatives before making a final decision. Well, you’re in the right place! In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. Wordpress As A Content Management System.
Ecommerce Platforms
NOVEMBER 8, 2021
Wix ADI is one of the most impressive website building solutions available right now. The AI system belongs to the Wix website builder. Wix is one of the most popular website building tools in the world today. Praised for an excellent combination of robust features and simplicity, Wix ADI ensures companies of all sizes can easily get started online with virtually no prior experience in website building.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
BigCommerce
NOVEMBER 9, 2021
With over one billion monthly users worldwide, one could say TikTok is going viral on the social commerce scene.
Forrester eCommerce
NOVEMBER 18, 2021
Instagram is becoming cheugy for Gen Z youth. Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). For that same audience base, Instagram weekly usage declined 4 […].
Kissmetrics
NOVEMBER 24, 2021
If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your backlinks? You need to pay close attention to the factors that impact backlink value.
Retail TouchPoints
NOVEMBER 17, 2021
Retail has become a tale of two realities. On the one hand, retail sales trended upward in August 2021 , with specific economic stimulus measures apparently to credit. We know, based on our State of the In-Store Experience 2021 Report , that there remains strong consumer demand for brick-and-mortar retail experiences. On the other hand, some major retailers have filed for bankruptcy in 2021.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
NOVEMBER 19, 2021
TikTok Shopping is a series of features which allows users to purchase products directly from the TikTok app. To understand how these new features will impact the eCommerce sphere both today and in the future, we must look to the past. Traditional Commerce. Traditional commerce refers to commerce done before the advent of the internet. For the purpose of this blog, we will define the widespread public adaptation of purchasing goods and services through the internet as taking place in the year 20
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
BigCommerce
NOVEMBER 22, 2021
Data insights from artificial intelligence (AI) technology can help retailers learn more about their customers — and therefore make better…
Forrester eCommerce
NOVEMBER 16, 2021
Forrester predicts that 2022 will see the rise of the chief trust officer, bias bounties, decentralized digital identities, and the Climate Pledge Initiative.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Kissmetrics
NOVEMBER 12, 2021
We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.
Retail TouchPoints
NOVEMBER 19, 2021
Online B2B wholesale marketplace Faire has closed a $400 million Series G funding round, its third in the last year. With this latest round, which pushes the company’s total funding to date above $1 billion , Faire is now valued at $12.4 billion. This round comes just five months after the close of Faire’s Series F and the company’s expansion into 15 markets across the UK and Europe — a region that has grown by more than 10X for the company since its initial launch there in March 2021.
Groove
NOVEMBER 12, 2021
Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. If your marketing team could benefit from a team of PPC experts, we encourage working with an eCommerce agency that understands the differences and benefits of Bing Ads vs Google Ad
Ecommerce Platforms
NOVEMBER 25, 2021
Thriving businesses often have loads of customers requesting appointments, consultations, or just a quick chat. Of course, that’s excellent news for profits and engagement. But, without a proper system in place, scheduling meetings can quickly turn into a nightmare for both business owners and customers. Traditionally, the whole affair comes with a lot of back and forth, where both parties have to: Find a meeting time .
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
BigCommerce
NOVEMBER 16, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Forrester eCommerce
NOVEMBER 15, 2021
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these vendors have spent more time talking about the route than their ability to get where you’re going on time. Companies that are not […].
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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