My Wife Quit Her Job

SEPTEMBER 17, 2018

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works” And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns. I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase.

Article 257

Article Recommendation Information eCommerce 257

Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Forrester eCommerce

SEPTEMBER 25, 2018

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.

Recommendation 892

Recommendation Customer 892

BigCommerce

SEPTEMBER 5, 2018

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday.

Marketing 411

Marketing Mobile Shopping Carts Merchant Services 411

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

SEPTEMBER 25, 2018

I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research.

SEO 278

SEO Article Recommendation Other 278

Ecommerce Platforms

SEPTEMBER 14, 2018

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% compared to just 0.5% for sites without it.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase. And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

Customer Experience 873

Customer Experience Customer Automotive Banking 873

BigCommerce

SEPTEMBER 5, 2018

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Kissmetrics

SEPTEMBER 4, 2018

Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m only publishing 4 articles a month.

Article 274

Article Blog SEO Social Media 274

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Ecommerce Platforms

SEPTEMBER 21, 2018

I think we can all agree, the thought of starting a clothing line is pretty exciting. So, bite the bullet and do it! Does creating an online brand and launching a digital store selling your apparel fuel you with excitement? If the answer's yes, then make it happen; it's as simple as that. There are tons of success stories of people setting up an online store and making their first $1,000 in just a few weeks!

Clothing 170

Clothing Shipping Costs Shipping Apparel 170

My Wife Quit Her Job

SEPTEMBER 4, 2018

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords.

eCommerce 244

eCommerce Article Customer 244

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . But do you also know what you shouldn’t be doing? Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Forrester eCommerce

SEPTEMBER 12, 2018

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […].

Customer 546

Customer Customer Data 546

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

BigCommerce

SEPTEMBER 17, 2018

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram. Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and vid

BigCommerce 375

BigCommerce Customer Social Media Channel 375

Kissmetrics

SEPTEMBER 18, 2018

How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? Sure, I have optimized my on-page SEO , I’ve built links , written tons of blog post … I’ve done all of the stuff that most of my competition has done.

Mobile 266

Mobile Hobbies Blog SEO 266

Ecommerce Platforms

SEPTEMBER 6, 2018

This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability. Commercial transactions conducted electronically over the web. That’s the basic definition of ecommerce today. And so it has been for close to three decades. Fair enough.

Payment Services 166

Payment Services eCommerce Payments eCommerce Platforms 166

My Wife Quit Her Job

SEPTEMBER 19, 2018

Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper.

eCommerce 244

eCommerce 244

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices?

B2C 225

B2C Omnichannel Multi-channel Channel 225

Forrester eCommerce

SEPTEMBER 5, 2018

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard. And even when you’ve built one, you may discover that it’s not compelling enough and therefore you miss out on the funding you […].

Customer 392

Customer 392

BigCommerce

SEPTEMBER 5, 2018

Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, it’s that we’re never too tired to shop. These days, over a hundred million of us brave the Black Friday retail scene in person.

eCommerce 370

eCommerce BigCommerce Merchant Services Gifts 370

Kissmetrics

SEPTEMBER 11, 2018

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.

SEO 257

SEO Mobile Article Games 257

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

GetElastic

SEPTEMBER 25, 2018

Today, customers use an average of 5 to 6 touchpoints when buying an item. [1] In this fast-paced world of communication and information overload, consumer’s attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers.

Customer Experience 154

Customer Experience Presentation Webinar Consumer 154

My Wife Quit Her Job

SEPTEMBER 16, 2018

Pricing your products effectively isn’t just about assigning a set of numbers to items that you sell. It’s also about managing perceptions and understanding consumer psychology. A common misconception is that customers shop primarily based on logical thinking. Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data.

Games 156

Games Consumer Presentation Management 156

Optimizely

SEPTEMBER 6, 2018

Every marketer knows that acquiring new customers is expensive. It is anywhere from five to 25 times more expensive to acquire a new customer than it is to retain an existing one. That’s why it’s key to increase the average order and lifetime value of your existing customers, even if it’s their very first purchase. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns.

B2C 225

B2C Marketing Shipping Costs eCommerce 225

Forrester eCommerce

SEPTEMBER 28, 2018

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].

Banking 418

Banking Payment Services Mobile Operations 418

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

BigCommerce

SEPTEMBER 21, 2018

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150

eCommerce Marketing eCommerce Marketing Presentation 150

GetElastic

SEPTEMBER 19, 2018

As previously published on LinkedIn. API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot.

Shipping Costs 140

Shipping Costs Payment Services Games POS 140

My Wife Quit Her Job

SEPTEMBER 7, 2018

I don’t know why but Google seems to go out of its way to make sure that you lose money when advertising on their Adwords platform. Not only is the interface overly complicated but there are so many bells and whistles that even experienced advertisers can get confused. It also doesn’t help that Google offers “free consultations” to show new users how to waste even more money than they could on their own.

eCommerce 156

eCommerce 156

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce