September, 2021

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Cancel the “Cost Center” Culture In Customer Service

Forrester eCommerce

In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more with less”. This […].

Customer 509
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Why Your Product Catalog is the Key to Social Commerce Success

BigCommerce

Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…

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What Is The Cheapest Shipping Option – USPS, FedEx Or UPS?

My Wife Quit Her Job

If you want to know the cheapest way to ship packages or if you run an ecommerce business and want to keep your shipping costs down, this article will teach you all of the cheap shipping methods I use for my 7 figure online store. Because ecommerce is booming and there’s a nationwide shortage of manpower, all of the major shipping carriers have increased their prices.

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How to Make Money on Instagram With & Without Followers

Kissmetrics

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.

Payments 363
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Carhartt Teams with Metallica Foundation to Recruit and Train Skilled Workers

Retail TouchPoints

Workwear brand Carhartt is recognizing the importance and value of labor by teaming up with heavy metal band Metallica’s All Within My Hands foundation, with the goal of training a new generation of skilled workers. Carhartt will donate all online sales on Labor Day 2021 to the foundation’s Metallica Scholars workforce education program, which connects students to hands-on learning and provides support to 23 schools via the American Association of Community Colleges.

Other 324
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Choosing the Best WordPress Hosting for Your Blog

Ecommerce Platforms

Finding the best WordPress hosting for your blog is the most vital aspect of creating one. Your blog's speed, uptime, search engine ranking, and user experience are heavily dependent on the WordPress hosting service that you choose. But with so many options available like WP Engine , Bluehost , SiteGround , and Nexcess , how do you know the right pick for your blog?

Blog 221

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Boost Sales with Social Commerce This Holiday Season

BigCommerce

Pumpkin spice is in the air and the holiday season is upon us.

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How To Retire Early (And Enjoy Your Life Way Before Age 65)

My Wife Quit Her Job

Growing up in a traditional Asian household, I was taught to follow this exact formula. Study hard Attend a top college Get a high paying job Work until age 65 Retire and enjoy life To be clear, there’s nothing wrong with this path. My parents worked full time for 40+ years and lived happy and fulfilling lives. My Mom is a world renowned microbiologist who discovered a cure for a rare disease called Glycogen Storage Disease.

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9 AI Tools For Media Creation

Kissmetrics

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.

Article 363
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Chewy Puts Pets in the Center of the AR Action

Retail TouchPoints

Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Anyword Review (Sep 2021): A Way to Boost Ad Marketing Text with AI

Ecommerce Platforms

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence.

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Meet The New Demand For Creativity With AI

Forrester eCommerce

Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.

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How To Setup Coupons For Your Online Store With Advanced Coupons For WooCommerce?

MakeWebBetter

In 2021, online shoppers who use coupon codes are predicted to spend 24% more than shoppers who don’t. – Couponfollow Digital coupons certainly are the sales magnets because they hold the power to attract more and more customers with a bait of lucrative offers and discount deals. Moreover, in the past two years, the ratio […]. The post How To Setup Coupons For Your Online Store With Advanced Coupons For WooCommerce?

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Data Shows How Quickly Users Are Adopting iOS 15 Privacy Features

Omnisend

Reading Time: 3 minutes. On Monday, September 20th, iOS 15 was released to the public. The release date was announced at the September 14 Apple Event, which saw the introduction of new iPhones, iPads, and Watches. Before Monday, a smaller group of users had been trialing the beta version of iOS 15. At Omnisend, we’ve been monitoring the updates closely to see what kind of changes iOS 15 would bring to our own customers.

Blog 168
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt , which has entered the cultural lexicon and boasts more than 4.6 billion views and counting. What hasn’t been happening much on TikTok is actual buying, until now that is. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from

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A Comprehensive JotForm Review (Sep 2021): Everything You Need to Know

Ecommerce Platforms

Today’s online business owner understands the importance of communicating efficiently with customers. That said, if you spent all your time on that, you’d have no chance to actually run and grow your business, right? That’s where form builders come in. Regardless of what kind of organization you're running or where it's located, it's likely your website will need forms.

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To Build A Better Marketing Plan, Revisit Your Approach To Planning

Forrester eCommerce

Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.

Marketing 443
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How To Setup The WooCommerce Keap Integration?

MakeWebBetter

WooCommerce is gaining popularity at an exponential rate and with the expanding volumes, the need for CRM software is also growing. Keap CRM, formerly known as Infusionsoft, is one such software to cater to all your business needs from a centralized perspective. This blog will help you understand how to connect Keap and WooCommerce. I […]. The post How To Setup The WooCommerce Keap Integration?

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Choose The Best CRM Software for Your Ecommerce Business

Omnisend

Reading Time: 8 minutes. Customers are the lifeblood of any ecommerce business, so any investment in better understanding their behavior is a good one. Getting to know exactly what people want and expect from your brand is the best way to improve your customer retention. One of the best tools for building better customer intelligence is Customer Relationship Management (CRM) software.

eCommerce 159
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How to Automate Your Instagram Marketing and Get 132% More Engagement

Kissmetrics

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.

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Avery Dennison Acquires Labeling Solution Provider for $1.45 Billion

Retail TouchPoints

Avery Dennison has signed an agreement to acquire Vestcom , a privately held pricing and branded labeling solution provider, for $1.45 billion in a cash transaction subject to certain closing and post-closing adjustments. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision.

Channel 295
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Choosing the Best Web Hosting in Canada (Sep 2021)

Ecommerce Platforms

The web hosting provider that you pick for your Canadian audience can make or break your business. For one, if your target audience resides in a particular country you would want your web hosting service to be able to provide a fast and efficient experience for users in that location. And just any web hosting company won't do the trick. Some hosting services are great in terms of loading speeds, uptime, and ease of use in specific countries but in others aren't so great.

Live Chat 204
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How Accurate Were Our Predictions For 2021?

Forrester eCommerce

As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.

Customer 370
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Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples)

MakeWebBetter

Customers are drenched with marketing information every day. There is a constant bombardment of videos, images, and texts, promising solutions to every other problem. This results in a lot of confusion. A confused and overwhelmed reader is less likely to turn into a customer. So here’s the solution… Using a CTA will help resolve issues. […]. The post Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples) appeared first on MakeWebBetter.

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How to Build Strong Reseller Networks

Wiser

How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix of both. No matter which resellers you have, there’s always a level of risk in choosing the best partners for you.

Consumer 157
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.

Consumer 298
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The 5 Most Important Ecommerce Reports to Act Upon

Omnisend

Reading Time: 7 minutes. We’ve said it before, and we’ll no doubt say it again—you can’t improve what you don’t measure. To grow your business and achieve your goals, you need to make good use of ecommerce reporting. With this, you can accurately measure your progress and find out how well your strategies are working. Thankfully, ecommerce analytics have moved on from manual input.

eCommerce 148
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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […].

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p