BigCommerce

OCTOBER 31, 2017

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

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eCommerce Shipping Costs Beauty and Health B2B 839

Optimizely

OCTOBER 31, 2017

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

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eCommerce Shipping Costs Definition Customer Experience 569

Kissmetrics

OCTOBER 9, 2017

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated people. Not when there are tens of thousands (or hundreds of thousands) at stake.

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B2B Marketing Demo Live Chat 546

RTP blog

OCTOBER 6, 2017

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or

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Retail Mobile Definition Omnichannel 341

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Bryan Eisenberg

OCTOBER 2, 2017

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

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Customer Experience Customer Mobile Other 286

Klaviyo

OCTOBER 5, 2017

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.

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Customer Retention eCommerce Marketing Customer 208

Optimizely

OCTOBER 17, 2017

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is bigger in the retail world than the one-two punch combination of Black Friday and Cyber Monday.

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B2C Marketing eCommerce Marketing Customer 341

Kissmetrics

OCTOBER 23, 2017

People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario.

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Download Other Marketing Blog 446

RTP blog

OCTOBER 9, 2017

By Chris Whitlow, Edukate Stress plays a huge role in the productivity, focus and feelings of employees. Stressed employees can lose the ability to be present and attentive in the workplace, which is a crucial part of providing excellent customer service. Because a great deal of stress arises from financial challenges, retailers should offer financial wellness benefits that empower their employees to take control of their overall financial journey now — instead of simply planning for long-term r

Retail 225

Retail Presentation Improvements Management 225

My Wife Quit Her Job

OCTOBER 11, 2017

Today I’m really happy to have Tiffany Ivanofsky on the show. Tiffany is someone who I was introduced to by Toni Anderson and she is making millions of dollars selling LuLaRoe clothing. But here’s the kicker. She sells all of her inventory using Facebook Live. In fact, I’ve watched her and her husband Paul live and the way they sell is mesmerizing. Anyway, today we are going to break down how they manage to sell so many pieces of clothing live on Facebook and learn about their strategies.

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Clothing Books Blog Management 222

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Klaviyo

OCTOBER 18, 2017

Exit popups are powerful. Earlier this year, we analyzed the performance of a sample of email popups cumulating 204 million displays. Among our key learnings, exit popups outperformed popups displayed on landing pages by +5%. If you’re collecting 10,000 emails/month (congrats if that’s the case), that would represent 500 additional emails/month and 6,000 emails/year.

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Document Subscription Presentation Shipping 203

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you.

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SEO eCommerce Gifts Blog 419

Optimizely

OCTOBER 24, 2017

Instagram and shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products. However, there’s a lot of competition these days for Instagram attention. Instagram is a known hub of influencer marketing, with makeup vloggers driving huge profits for brands; travel stars on Instagram sharing their favorite sui

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Omnichannel Travel Channel eCommerce Marketing 336

Kissmetrics

OCTOBER 30, 2017

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell , can we have our hat back? #GRAMMYs. — Arby's (@Arbys) January 27, 2014.

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Social Media Definition Marketing Customer 407

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

OCTOBER 23, 2017

By Chemi Katz, Namogoo With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment. Customers personas perfected? Check. Seamless checkout experience crafted?

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eCommerce Retail Download Presentation 199

Bryan Eisenberg

OCTOBER 19, 2017

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture.

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Download Customer Experience Other Customer 200

Wiser

OCTOBER 20, 2017

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

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Demo Marketing Consumer Blog 159

BigCommerce

OCTOBER 26, 2017

In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate o

Social Media 413

Social Media eCommerce Mobile Consumer 413

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products.

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Customer Channel B2C Omnichannel 306

Kissmetrics

OCTOBER 24, 2017

SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may alienate your customers and drive them away from your brand,” says Donte Ledbetter , growth producer

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Customer Live Chat Customer Loyalty Social Media 278

My Wife Quit Her Job

OCTOBER 25, 2017

Today I’m really happy to have Ron Eiger on the show. Ron is probably one of my oldest students in my Create A Profitable Online Store Course. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Now what’s cool is that Ron and I have kept in touch over the years and he’s been doing awesome.

eCommerce 198

eCommerce 198

Canonicalized

OCTOBER 9, 2017

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized.

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SEO Article Information 178

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

OCTOBER 23, 2017

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is bitcoin. When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies. Digital currencies are the future of ecommerce.

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Payment Services Merchant Services Payments Digital Currency 171

BigCommerce

OCTOBER 12, 2017

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority of online brands look to the holidays as a final year-end cap on revenue. And often, Black Friday to Cyber Monday can make or break a business’s entire fiscal forecast. There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure

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eCommerce Shipping Costs Social Media Multi-channel 410

Optimizely

OCTOBER 3, 2017

Fear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That’s why FOMO is so powerful for retailers. FOMO is an appealing way to push your customers to click “Buy” again and again.

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Customer Loyalty Customer B2C eCommerce Marketing 246

Kissmetrics

OCTOBER 17, 2017

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup is a fully-fledged, profitable business, growth challenges become different.

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PayPal Games Webinar Blog 229

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

My Wife Quit Her Job

OCTOBER 16, 2017

As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads. Steve, my ads aren’t converting very well. What should I do? Steve, my ACOS is out of control. What should my sales targets be? Steve, I’m not getting any traffic to my products. What’s going on? Here’s the thing.

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PPC Webinar Article Other 198

Klaviyo

OCTOBER 13, 2017

Is your ecommerce store using browse abandonment emails? If not, you’re neglecting an additional revenue stream for your shop. While ecommerce marketers looking to advance their email strategy are quick to set up a welcome series and abandoned cart flow, browse abandonment is an autoresponder many overlook. If you’ve already mastered the fundamentals of email automation basics, you should take the time to check out browse abandonment. via.

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eCommerce Shopping Carts Magento BigCommerce 140

Rishi Rawat

OCTOBER 2, 2017

Product pages have a very defined standard layout. This is a magazine ad for goodnessknows: Why can’t their ecommerce product page look exactly like the magazine ad? Why does it need to conform to a product page template design?

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Magazine eCommerce 140

BigCommerce

OCTOBER 30, 2017

The buying habits of Americans are in flux. Increasingly, purchases are being made online. In fact, in 2016, ecommerce sales in the U.S. were estimated at $394.9 billion, according to the U.S. Department of Commerce. And it continues to increase. With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop.

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Payment Services eCommerce Social Media Information 410

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce