BigCommerce

OCTOBER 31, 2017

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

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eCommerce Shipping Costs Beauty and Health B2B 839

Optimizely

OCTOBER 31, 2017

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

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eCommerce Shipping Costs Definition Customer Experience 569

Kissmetrics

OCTOBER 24, 2017

SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may alienate your customers and drive them away from your brand,” says Donte Ledbetter , growth producer

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Customer Live Chat Customer Loyalty Social Media 278

My Wife Quit Her Job

OCTOBER 11, 2017

Today I’m really happy to have Tiffany Ivanofsky on the show. Tiffany is someone who I was introduced to by Toni Anderson and she is making millions of dollars selling LuLaRoe clothing. But here’s the kicker. She sells all of her inventory using Facebook Live. In fact, I’ve watched her and her husband Paul live and the way they sell is mesmerizing. Anyway, today we are going to break down how they manage to sell so many pieces of clothing live on Facebook and learn about their strategies.

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Clothing Books Blog Management 222

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

Bryan Eisenberg

OCTOBER 19, 2017

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture.

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Download Customer Experience Other Customer 200

RTP blog

OCTOBER 23, 2017

By Chemi Katz, Namogoo With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment. Customers personas perfected? Check. Seamless checkout experience crafted?

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eCommerce Retail Download Presentation 199

Optimizely

OCTOBER 3, 2017

Fear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That’s why FOMO is so powerful for retailers. FOMO is an appealing way to push your customers to click “Buy” again and again.

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Customer Loyalty Customer B2C eCommerce Marketing 246

Kissmetrics

OCTOBER 9, 2017

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated people. Not when there are tens of thousands (or hundreds of thousands) at stake.

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My Wife Quit Her Job

OCTOBER 2, 2017

Recently, I switched email marketing providers for the 3rd time in 7 years. The evaluation process took several months to complete and I looked at every possible alternative in order to avoid making the change. But ultimately, I bit the bullet because email generates 90% of the revenue for my blog and my old service wasn’t cutting it. In 2016, MyWifeQuitHerJob.com made over a million dollars and in 2017, my blog will grow another 35% largely on the backbone of email.

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Blog Marketing 130

Bryan Eisenberg

OCTOBER 2, 2017

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.

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Customer Experience Customer Mobile Other 286

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Canonicalized

OCTOBER 9, 2017

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized.

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BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you.

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SEO eCommerce Gifts Blog 419

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand.

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Kissmetrics

OCTOBER 17, 2017

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup is a fully-fledged, profitable business, growth challenges become different.

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B2C

My Wife Quit Her Job

OCTOBER 25, 2017

Today I’m really happy to have Ron Eiger on the show. Ron is probably one of my oldest students in my Create A Profitable Online Store Course. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Now what’s cool is that Ron and I have kept in touch over the years and he’s been doing awesome.

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eCommerce 198

Ecommerce Platforms

OCTOBER 23, 2017

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is bitcoin. When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies. Digital currencies are the future of ecommerce.

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Payment Services Merchant Services Payments Digital Currency 171

RTP blog

OCTOBER 18, 2017

Holiday hiring is always a rush for retailers, but the 2017 season is eliciting different reactions from the industry’s biggest names. While Amazon is hiring as many as 120,000 seasonal workers for the second straight year , Target is increasing its holiday workforce by 43% to as high as 100,000. In contrast, Macy’s is slightly scaling back its seasonal employees by 4%, to 80,000.

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BigCommerce

OCTOBER 26, 2017

In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate o

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eCommerce Social Media Mobile Consumer 413

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Electronics

Optimizely

OCTOBER 12, 2017

B2C marketers everywhere are in agreement: personalization continues to be vital for success, especially this holiday season. In the 2017 Ecommerce Holiday Report , which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority.

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Kissmetrics

OCTOBER 26, 2017

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

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Marketing Improvements eCommerce B2B 228

My Wife Quit Her Job

OCTOBER 16, 2017

As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads. Steve, my ads aren’t converting very well. What should I do? Steve, my ACOS is out of control. What should my sales targets be? Steve, I’m not getting any traffic to my products. What’s going on? Here’s the thing.

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PPC Webinar Article Other 198

SellBrite

OCTOBER 11, 2017

The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of each one. But to actually get the most out of each channel, you have to know what to focus on.

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Merchant Services Shipping Costs Fulfillment Shipping 156

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

OCTOBER 11, 2017

When retailers offer complementary services along with products, it can be a great way to stand out in a crowded marketplace. Best Buy’s Geek Squad has been successful enough to invite competition from Amazon ; Office Depot recently spent $1 billion to buy CompuCom as a way to move quickly into IT services, and IKEA’s purchase of TaskRabbit gives the retailer a connection to the “gig” economy.

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BigCommerce

OCTOBER 12, 2017

The holidays are no easy time of year for online stores. While some sit it out entirely, the vast majority of online brands look to the holidays as a final year-end cap on revenue. And often, Black Friday to Cyber Monday can make or break a business’s entire fiscal forecast. There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure

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eCommerce Shipping Costs Social Media Multi-channel 410

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products.

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Kissmetrics

OCTOBER 19, 2017

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.

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Marketing X-cart Blog Webinar 226

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eCommerce

My Wife Quit Her Job

OCTOBER 4, 2017

Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products.

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Books Other Marketing 196

SellBrite

OCTOBER 18, 2017

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable p ricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations.

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eCommerce Consumer Merchant Services Other 155

RTP blog

OCTOBER 6, 2017

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or

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BigCommerce

OCTOBER 30, 2017

The buying habits of Americans are in flux. Increasingly, purchases are being made online. In fact, in 2016, ecommerce sales in the U.S. were estimated at $394.9 billion, according to the U.S. Department of Commerce. And it continues to increase. With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop.

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Payment Services eCommerce Social Media Information 410

Advertiser: ZoomInfo

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Marketing