February, 2015

article thumbnail

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

article thumbnail

Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dynamic Yield for eCommerce

Dynamic Yield

The post Dynamic Yield for eCommerce appeared first on Dynamic Yield.

article thumbnail

Dynamic Yield for Native iOS Apps

Dynamic Yield

The post Dynamic Yield for Native iOS Apps appeared first on Dynamic Yield.

28
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Choosing the Right Conversion Optimization Objective

Dynamic Yield

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

article thumbnail

Choosing the Right Conversion Optimization Objective

Dynamic Yield

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

article thumbnail

Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.