Bryan Eisenberg
APRIL 25, 2016
Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size.
GetElastic
APRIL 28, 2016
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand.
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Forrester Omnichannel
APRIL 27, 2016
Note: If you're a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank's ATM to get some cash. After entering my card and PIN and while waiting for my money ( during which I was a captive audience ), I was presented with an ad for a new service from the bank. Unfortunately, the ad's call-to-action was a message telling me to call the bank's 1-800 number to find out more.
Webbula
APRIL 7, 2016
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Dynamic Yield
APRIL 21, 2016
How to Add Flavor to Personalized Product Recommendations. The post Tastes Differ appeared first on Dynamic Yield.
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GetElastic
APRIL 15, 2016
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged with P&L and caring for the entire customer lifecycle. CMOs have gone full digital, hiring marketing technologists, data analysts, and “growth hackers” in addition to the usual creative types.
GetElastic
APRIL 10, 2016
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital “experience” is radically transforming business as we know it. Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that’s about creating an exceptional customer experience at every touchpoint.
GetElastic
APRIL 5, 2016
I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons they’d chosen it, after comparing it to a number of other options, was because he trusted Adobe to continue to invest in the product and innovate with it.
Webbula
APRIL 27, 2016
It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Webbula
APRIL 20, 2016
Good email practices not only drive sales and foster positive customer relationships. They also help you stay out of trouble. Poor sending habits can result in loss of productivity, legal.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Retalon
APRIL 25, 2016
The post Safety Stock Optimizer appeared first on Retalon.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Dynamic Yield
APRIL 30, 2016
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Optimizing SEM traffic with personalization: A Juniqe.de case study appeared first on Dynamic Yield.
Dynamic Yield
APRIL 30, 2016
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study) appeared first on Dynamic Yield.
Dynamic Yield
APRIL 24, 2016
Liad Agmon highlights the key trends, questions, and perspectives shaping online personalization. The post Dynamic Yield’s CEO Liad Agmon on the Future of Personalization appeared first on Dynamic Yield.
Dynamic Yield
APRIL 23, 2016
Liad Agmon highlights the key trends, questions, and perspectives shaping online personalization. The post Dynamic Yield’s CEO Liad Agmon on the Future of Personalization appeared first on Dynamic Yield.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Dynamic Yield
APRIL 20, 2016
The post The Marketer’s Guide to Data-driven Conversion Optimization appeared first on Dynamic Yield.
Dynamic Yield
APRIL 16, 2016
The post Download The Product Recommendations eBook appeared first on Dynamic Yield.
Dynamic Yield
APRIL 13, 2016
Lead nurturing is the process of educating and developing relationships with qualified sales leads who have not yet made the decision to buy. The next step after lead generation, the end-goal of lead nurturing is to convert these prospects into paying customers. According to Hubspot, less than 10% of inbound leads are ready to make […]. The post Lead Nurturing appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
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Dynamic Yield
APRIL 12, 2016
The post Webinar Thank You Page appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Webinar Thank You Page appeared first on Dynamic Yield.
Dynamic Yield
APRIL 12, 2016
The post Dynamic Yield Webinar: Introducing A New User Interface appeared first on Dynamic Yield.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Dynamic Yield
APRIL 10, 2016
What is Lead Generation? Lead generation in marketing (often referred to as “Lead Gen”) is the process of attracting and converting prospects to your business and getting them on the journey to eventually buying (source). It’s the initiation of a relationship with someone who has demonstrated interest in your product or service. Generating leads enables […].
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