August, 2016

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Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. In fact, some retailers added video production to their existing photography process and they're using the same equipment.

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In part one of this post , we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages. Before I go through the process and list all the questions our Persona might have, I want to ask you who do you think is the most successful SEM advertiser of all time ?

PPC 169
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The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard.

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The Consumer Internet of Things is About to Explode

GetElastic

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Run a Successful Ecommerce Flash Sale [Case Study]

Shopping Signals

Have you experimented with flash sales yet? It’s something worth your consideration. According to Reuters , sites using flash sales during the holiday shopping season grew twice as fast as online sellers who did not. So what is a flash sale? It can be many things. On sites like Groupon and Zulily, everything they’re selling is a flash sale.

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Did Walmart buy Jet to steal market share from Amazon?

Jumpshot

Yesterday, Walmart officially announced it will acquire Jet.com, an online marketplace akin to Amazon, for $3 Billion as part of their efforts to boost the brand’s online transactions and challenge Amazon. Two-year-old Jet recently released financial information on the company, which peaked our interest. We cross referenced its online sales activity with this information to assess the potential acquisition and found that the online purchase activity does not line up with the reported figures.

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What’s the Key to Marketing Automation Success?

Webbula

Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might.

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Personalized Product Recommendations

Dynamic Yield

The post Personalized Product Recommendations appeared first on Dynamic Yield.

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La Maison Simons wins Supply Chain Innovation Award

Retalon

We’re proud of our customer, La Maison Simons, for winning Retail Council of Canada’s “Supply Chain Innovation” Award. The award was presented for an initiative Retalon has had the pleasure to work on along with La Maison Simons called: “Synchronizing the Supply Chain to Support Growth & Expansion in an Omni-Channel Environment”. PHOTO: Gary Craig (VP Information Technology) accepted the award on behave of the retailer at the Toronto Congress Center during the annual “Excellence in Retail Aw

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Shopping History Hack – Recently Viewed Items can Boost Conversions

Shopping Signals

Howdy! Want to learn about an advanced tactic will help turn more repeat visits into sales? Then read on my friend. This is a quick tip, but implementing it could be somewhat advanced. Although let’s be honest, Shopify probably has an app for this (just checked, yep, of course they do: [link] ), so it may be easy for you if you’re a Shopify’r.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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EpiQVision Sponsors the Argyle Affair

Canadian Special Events

This summer, Sunnybrook Next Generation hosted its annual Argyle Affair and Canadian Audio Visual firm EpiQVision was there to support the important event for the 2nd consecutive year. Argyle Affair is a signature event for the organization. Previous events have raised over $460,000 over the past two years in support of Sunnybrook and this event was critical to continuing the powerful and lasting impact on patients.

Arts 64
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How to Drive Revenues with a “Data Smart” Customer Journey

Webbula

The steps your customers go through when they engage with your company are collectively known as your customer journey. The journey might include browsing online, experiencing your retail location, contacting.

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Marketing Data Quality 101

Webbula

In today’s ever-changing marketing ecosystem there is an infinite amount of data available. Marketers find it challenging to identify high-quality data that works. Learn how to find updated, fresh.

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Its a Bird, Its a Plane, its…. Flying Brands?

Canadian Special Events

Picture the Calgary skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Vancouver. Well a unique company has come up with a way to fill the sky with foamy clouds shaped like corporate logos – Flogos, as they refer to them. Former magician Francisco Guerra developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Meaning & Value of Integrity in Your Business

Canadian Special Events

Courtesy of www.corporatesufi.com. The basis of every relationship is trust, medicine and trust is born out of an expectation or result of integrity. Integrity is the conscious decision to be true in both words and actions, and to be true to your personal epithet of values, principles, and beliefs, and what you hold dear and important. The role of integrity in business is crucial, not only to developing a heightened sense of self-awareness, but it is also a validation of your strength of charac

Books 45
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Grey Steps Out of the Shade and Into the Spotlight

Canadian Special Events

The sexiest buzzword of our generation seems to have some made a deeper impression than we could have predicted. It seems gray, in all its shimmering glory has become the most requested color of the moment for events, weddings and decor. Grey or gray (both are technically correct, is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is a color “without color” It is the color of a cloud-covered sky, of ash and of lead.

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You Are Cordially Invited

Canadian Special Events

Special Advertisement. On Aug 24, 2016 @ 4:00 p.m. join Craig Gruzd, Creative Director, DT Floral & Décor Studio & Olga Pankova, award-winning artist, for a night to remember, “New York” style. This open house event invites social and corporate event planners for a visually stimulating experience with innovative designs and products. The Idea Factory Meets New York Style!

Events 40
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Wear This, NOT That

Canadian Special Events

We all have our ‘go to” outfit. The one we fall back on, feel comfortable in and defer to in those “need to find something to wear” moments. But, we think it is time to retire old faithful and freshen up your on site style with these trendy and adorable outfits that are professional and suitable for every body type. Cozy For Fall Perfect for fall meetings; try on this stunning cream tweed wrap with elegant dress pants or pair with leggings and boots for a more casual look

Events 40
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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eCommerce Conversion Optimization

Dynamic Yield

The post eCommerce Conversion Optimization appeared first on Dynamic Yield.

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A guide to maximizing revenue with product recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post A guide to maximizing revenue with product recommendations appeared first on Dynamic Yield.

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The Expert’s Guide to Driving Revenue with Product Recommendations

Dynamic Yield

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

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Shopping Cart Abandonment

Dynamic Yield

Reduce shopping cart abandonment and increase sales Automate real-time triggered emails, push notifications, exit-intent overlays, and retargeting ad campaigns – anytime a cart is abandoned. Trigger cart & browse abandonment emailsSend behavioral email messages based on real-time signals and user behavior, like abandoning a shopping cart or lack of activity shown in the past week. […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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eCommerce Segmentation

Dynamic Yield

The post eCommerce Segmentation appeared first on Dynamic Yield.

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Personalized Emails

Dynamic Yield

The post Personalized Emails appeared first on Dynamic Yield.

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tests6

Dynamic Yield

The post tests6 appeared first on Dynamic Yield.

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eCommerce Personalization

Dynamic Yield

The post eCommerce Personalization appeared first on Dynamic Yield.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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When ILEA throws a party….

Canadian Special Events

When the International Live Events Association (ILEA) throws a party and invites the world to attend, you can count on Canadians to represent and this year, at ILEA Live we were out in full force, proving once again, Canadian event planners are among the best on the planet! The conference and awards were held in the heart of Texas, at the JW Marriott in Austin.

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Seven Fabulous Tech Finds Every Planner Needs

Canadian Special Events

Digital Pens. A digital pen converts handwritten analogue information into digital data. It is discreet, uses real ink and writes on paper. The only difference between this digital pen and the pen in your breast pocket is the digitization of your pen strokes– every word, doodle, sketch, or scribble is converted to a digital page that is then saved to your PC or laptop.

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Matt Johnson-Urban Deception

Canadian Special Events

This is not your ordinary entertainer. Urban Deception is unlike anything else in the arena of corporate performers. Originally from England, Matt Johnson now lives in Vancouver, but he has spent the past 20 years performing in the most incredible destinations on earth for some of the most successful companies in the world. Matt started as most in his field do, as a traditional magician and illusionist.

Arts 40
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Delectable DELI

Canadian Special Events

For those who don’t know about Caplansky’s deli in Toronto, you need to get up now, drop what you are doing and drive to 356 College St. for the absolute best Deli you will ever eat. Don’t just take my word for it though. Guy Fieri, the frosted tipped host of the Food Network’s Diner’s, Drive-Ins and Dives agrees: If you’re a fan of delis, and I’m talking old-school, Jewish-style deli’s, and you’re cruising through Toronto, Canada, don’t worry, they got a joint for ya.

Outdoor 74
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!