January, 2017

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3 Videos to Drive Product Page Conversion

Groove

According to Animoto , 73 percent of U.S. adults more likely to purchase a product after watching a video about it. Let that sink in for a second.

eCommerce 236
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The Importance of Shopper Loyalty and Loyalty Programs

Traffic and Sales

Shopper loyalty has huge benefits. There’s no doubt about it. However with so many ways to build shopper loyalty: rewards, coupons, loyalty programs, customer satisfaction programs, etc, it’s often hard to get started. There are no silver bullets, but as a Shopify merchant, there are many tools to help get started on building customer loyalty, and the benefits that can come from it are not to be missed.

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The Lazy Mans Guide To Starting A Successful Online Business

My Wife Quit Her Job

When you put yourself out there by writing blog posts about your successful online business, interviewing popular guests on your podcast and throwing ecommerce conferences, there’s a tendency for people to put you on a pedestal. “Steve, you must work your ass off. Do you ever sleep?” “Steve, you are the most motivated person I know” “Steve, you are my favorite ecommerce guru” Well I hate to burst your bubble, but I’m actually none of these things.

Blog 156
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Ecommerce Brand Storytelling: a Growth-Driven Guide

SellBrite

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They don’t. People care about themselves.

eCommerce 148
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. It’s not 100% perfect yet, but it paves the way to further automation in advertising.

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The Beginner’s Guide to Creating an Affiliate Ecommerce Store

A Better Lemonade Stand

Running an ecommerce store can be a profitable and fulfilling online business venture, but you must be willing to invest a considerable amount of time and money to get started. If you’ve been on the fence about taking the leap, there’s an attractive alternative that could be just the ticket: creating an affiliate store. The post The Beginner’s Guide to Creating an Affiliate Ecommerce Store appeared first on A Better Lemonade Stand.

eCommerce 134

More Trending

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Which athletic brand is gaining market share? Year-over-year online purchase analysis

Jumpshot

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases.

Marketing 111
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147: How I Made Over One Million Dollars Blogging In 2016 With Steve Chou

My Wife Quit Her Job

My wife just closed the books on MyWifeQuitHerJob.com for 2016 and I’m happy to say that I hit 2 major milestones this past year. In this episode, I go over in detail how I managed to make over a million dollars blogging and what’s in store for 2017. What You’ll Learn The 2 milestones I hit this year Why I decided to quit my job Why it was so hard for me to quit The income report for my blog How I hit the million dollar mark this year My Facebook ads strategy Should you start a blog

Blog 156
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How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

SellBrite

Every ecommerce site is leaking money somewhere, but the important question is where? In this post, I’ll help you to find where your leaks are by looking at a few real-life examples. One of them describes how we found a leak of $2.7 million and what we did to stop it. One key thing to keep in mind is that “averages lies.” Benjamin Disraeli talked about “ lies, damned lies and statistics ,” which applies here.

eCommerce 133
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Optimizing Prestashop on IIS – How Windows got got!

Canonicalized

We are showcasing this case study to give you a real taste of what can happen in everyday life. In the real world, things can get messed up. We want to help you deal with any issue like a pro! And what a ride it has been! You might think that Windows will work just […]. The post Optimizing Prestashop on IIS – How Windows got got! appeared first on Canonicalized.

87
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Unique Chat Prompt

Rishi Rawat

Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can help you …” These tactics are OK.

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7 Beautiful BigCommerce Websites

Groove

15 Seconds. That’s all merchants have to capture a user ( a ccording to Tony Haile, CEO of Chartbeat ).

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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […]. The post How You Can Generate More Profit Using Google’s Dynamic Search Ads appeared first on Bootstrapping Ecommerce.

Games 79
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146: How To Grow From A Company Of 1 To A Company of 1000 With Michael Gerber Of E-Myth

My Wife Quit Her Job

Today, I’ve got an extra special guest on the show. He’s an author who I’ve followed ever since I started my first business. He is an amazing speaker, author, and business consultant who has coached more entrepreneurs than anyone I can think of. His book the EMyth Revisited is considered required reading for anyone wanting to build a business of their own and changed my way of thinking about small business.

Books 156
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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45 Degrees & The Fairmont Queen E Turn Food into Art

Canadian Special Events

The theme of the 2016 MAC Ball benefiting the Montreal Museum of Contemporary Art couldn’t have been more evocative: Discover your inner artist! Orchestrated by Debbie Zakaib, Chair of the MAC Ball organizing committee, produced by the agency 45 DEGREES , Cirque du Soleil’s events and special projects company and catered by Fairmont The Queen Elizabeth hotel , the Mac Ball is one of the year’s most anticipated and sought-after events and is well known for its high style, discerning taste and gl

Arts 75
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A New Way to Compete on Walmart: The ChannelAdvisor Algorithmic Repricer

ChannelAdvisor

It’s incredible how quickly time flies when you’re busy keeping up with the ever-changing world of e-commerce. A lot has happened in a year — the first Prime Air delivery was made successfully, Instagram went after Snapchat head-on and Alexa took the holidays by storm (to name a few!). It’s hard to believe that a few months short of a year ago, we were telling the world — on the Catalyst stage no less — that ChannelAdvisor was going to be Walmart’s very first third-party launch partner on their

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Gift cards big for Christmas: Top 10 products sold on Amazon in December

Jumpshot

Gift card and Echo Dot sales drove a 30 percent month-over-month increase in the volume of US consumers that purchased a top ten product on Amazon in December. In fact, Americans’ preference for Amazon-brand products reached record highs, accounting for 81 percent of the purchases in December. Meanwhile in the UK, purchase volumes remained stable, but customers replaced their preference for gaming products with books.

Gifts 74
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Blog Over Your Lunch Hour: Iterative Writing Strategies to Save You Time AND Improve Your Writing

Groove

Let’s face it: if writing were easy, there wouldn’t be 136,500 professional copywriters currently employed by businesses of all sizes and in all verticals.

Blog 161
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Quizzes Can Be Irresistible

Rishi Rawat

The human brain is wired to notice questions. The ? symbol has a magnetic appeal. Sunflowercamo.net manufactures a hunting camo designed for sunflower fields. Apparently, dove hunters need it. In order to advertise the effectiveness of their invention they ask this simple question … … and when you give up (which you will) they reveal the answer.

70
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2016 Income Report: How Our Online Store Performed This Past Year

My Wife Quit Her Job

My wife just closed the books on our online store and I’m happy to say that we achieved double digit growth yet again. And the fact that we’ve maintained double or triple digit growth for the past 9 years continues to amaze me! As I mentioned in my mid year report, 2016 was all about improving my online store and I spent most of my free time on strategies to increase sales.

Books 156
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How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. It’s not 100% perfect yet, but it paves the way to further automation in advertising.

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Countdown to Catalyst: 5 Reasons Why Nashville Will Rock Your Boots Off

ChannelAdvisor

As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series. . In the Summer of 2012, I was lucky enough to snag an internship in Music City. Years later, I find myself as part of the ChannelAdvisor family. So you’re thinking, what do these statements have in common?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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6 Simple Tips To Pairing Wine & Food

Canadian Special Events

As a sommelier, my clients always ask me what my favourite wine is and my answer is always the same: I’m far too promiscuous to pick just one. So much of what I’m drinking depends on what’s I’m doing, eating, who I’m with, the weather, my mood… what I’m likely sipping poolside when it’s +40 outside, is much different from what I’m sipping by the fire in January when it’s minus 40 and beautifully crisp.

Events 61
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Escape from Excel

Talkoot

Once upon a time I wrote all my copy in the convoluted cornucopia of colored cells known as Excel. My co-workers and I would email our docs back and forth and back and forth and back again. My desktop was always scattered with finished and half-finished Excel docs. Eventually I would file them away and promptly forget about them until the end of time (or until my hard drive sagged under the weight of all those gigs).

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Survey Results: The State of Exclusive Promotions and Programs

SheerID

It’s no secret that customer loyalty isn’t what it used. The post Survey Results: The State of Exclusive Promotions and Programs appeared first on SheerID.

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145: How To Make 6 Figures With Network Marketing (MLM) With Rachel Holland

My Wife Quit Her Job

Today I’m really happy to have Rachel Holland on the show. Rachel is someone who I was introduced to by a friend and she is killing it in the network marketing space. Rachel runs the popular site Surviving The Stores where she teaches others how to save money and live healthy on a budget. She and her husband Ryan run the site together and have turned it into a huge resource.

Marketing 156
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar]

Omniconvert

Are you aware of the latest techniques and trends on conversion rate optimization that will make your online business be successful in 2017? The following webinar will provide the answer to this question and will show you why conversion rate optimization is the core your SaaS growth plan. Join Valentin Radu, CEO Omniconvert, and Vasil. The post Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization [Webinar] appeared first on Conversion Rate Optimization (CRO) Blog - Omniconv

Webinar 60
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2017 FBA Fee Changes and What They Mean For You

ChannelAdvisor

As every seller using Fulfillment by Amazon (FBA) is keenly aware, Amazon implemented some pretty drastic changes to their FBA fees last year. Most notably, during November and December, Amazon tripled the Inventory Storage fees for standard-sized items, which we equated to Amazon’s version of surge pricing. Given the continued trend of sellers using FBA, we at ChannelAdvisor fully expected additional changes to the FBA fee structure designed to optimize the use of available space at FBA fulfil

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Five Secrets to Winning Event Awards

Canadian Special Events

Five Secrets to Winning Event Business Awards. By Stacy Wyatt, Founder & Publisher, Canadian Special Events Magazine. Entering award competitions for event professionals is important. Not just to win but also for the experience. Valuable lessons come out of the time and effort spent preparing and packaging your entry and the application process represents a great opportunity to pause, review and take stock of your business, while offering a chance to set team goals for the upcoming year.

Events 53
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Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks

Dynamic Yield

Aviad Ariel of Vertex Ventures explains why he is so excited to support Dynamic Yield and its innovative personalization and AI technology. The post Investing in Dynamic Yield: Vertex Ventures’ General Partner Speaks appeared first on Dynamic Yield.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!