BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

White Paper 419

White Paper Clothing Improvements Outdoor 419

RTP blog

JANUARY 19, 2018

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices. Consequently, traditional advertising isn’t nearly as effective as it once was, especially for lead generation. For many companies in the B2C space, moving away from classic advertising towards influencer marketing has not only added substantial ROI, but in many cases, has kept th

Social Media 300

Social Media B2C Recommendation Marketing 300

Optimizely

JANUARY 4, 2018

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

Gifts 335

Gifts B2C Definition Customer 335

Kissmetrics

JANUARY 24, 2018

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

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Marketing Channel Webinar Blog 279

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

JANUARY 22, 2018

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

Comparison Shopping 244

Comparison Shopping Presentation Information Marketing 244

Rishi Rawat

JANUARY 22, 2018

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140

Marketing Article 140

RTP blog

JANUARY 17, 2018

By Rodney Bryant, ?Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

Customer 334

Customer B2C Customer Data Improvements 334

Kissmetrics

JANUARY 17, 2018

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?

eCommerce 225

eCommerce Live Chat Shipping Costs Social Media 225

My Wife Quit Her Job

JANUARY 29, 2018

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

Article 228

Article 228

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Rishi Rawat

JANUARY 15, 2018

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

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Subscription Presentation Article 140

BigCommerce

JANUARY 3, 2018

Are you looking to start an ecommerce business without the need to stock inventory yourself? Or are you wanting to expand your existing business by offering more products? Dropshipping may be the way to go. What is Dropshipping? Dropshipping allows you to partner with a supplier to display their products in your store. In other words, you can sell their goods. .

Shipping Costs 419

Shipping Costs Jewelry Toys Clothing 419

RTP blog

JANUARY 5, 2018

| Big Lots Enhances Transportation Network through Partnership with Chainalytics | With over 1400 stores in 47 states, Big Lots is one of America’s largest discount retailers of brand name foods, home furnishings and accessories, furniture, seasonal merchandise, toys, electronics, gifts, and 100s of everyday items. Maintaining their mission of “Surprises in every aisle, every … The post Retailer Finds Savings in Carrier Costs appeared first on Chainalytics.

Home Furnishings 199

Home Furnishings Toys Electronics Retail 199

Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247

B2C Marketing Improvements Information 247

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

JANUARY 31, 2018

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220

Arts Webinar Travel Marketing 220

My Wife Quit Her Job

JANUARY 31, 2018

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

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eCommerce Books Recommendation Other 212

Ecommerce Platforms

JANUARY 15, 2018

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

Shipping Costs 161

Shipping Costs PayPal Shipping Information 161

BigCommerce

JANUARY 11, 2018

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate to have plenty of possible deductions to save money where they can. Note that in order to use any of these deductions, you will need to prove the fees and cost.

Shipping Costs 413

Shipping Costs Payment Services Travel Document 413

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

RTP blog

JANUARY 30, 2018

By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety of shopping and music events leading up to the Grammy awards that were held on Jan. 28. The best part? All you needed to shop was your phone’s camera! The pop-up was filled with music merchandise and memorabilia, including photo prints of top musical artists performing at their concerts and vinyl records.

Technology 186

Technology Events Customer Consumer 186

Optimizely

JANUARY 2, 2018

This post originally appeared on the Marketo Blog. . You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.

Shopping Carts 210

Shopping Carts Channel Improvements eCommerce 210

Kissmetrics

JANUARY 26, 2018

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.1% of American households have some sort of computer, to say nothing of the prevalence of smartphones.

Blog 218

Blog Social Media Download Subscription 218

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books on 2017 and I’m happy to report that our online store had another record year. That being said, it’s also been a hectic year filled with lots of traveling, injuries and family activities. If you’ve been following my recent posts and podcasts, you are probably aware that I’ve been thinking a lot lately about how to increase happiness, manage stress and balance my business and family life.

Travel 189

Travel Books Management 189

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

JANUARY 3, 2018

More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality. Yet, it's not too often you hear about selling food online. And since this is the case, there's a limited amount of information on learning how to sell food online.

Payment Services 161

Payment Services Beauty and Health Social Media Shopify 161

BigCommerce

JANUARY 11, 2018

Sales tax is a fact of life for most retailers, whether you sell online, at a brick and mortar store or all of the above. Sales tax for Amazon FBA sellers is a bit more complex than it is for most other retailers. This guide is for Amazon FBA sellers who want the scoop on collecting and filing sales tax. We’ll explain: What sales tax is & why Amazon FBA sellers charge it.

Clothing 390

Clothing Payment Services Fulfillment Shopping Carts 390

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

Optimizely

JANUARY 9, 2018

This is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is a blank canvas and with every blank canvas, it’s difficult to know where to start.

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Customer Retention Customer Marketing Shipping Costs 207

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Kissmetrics

JANUARY 29, 2018

“Branding”. “Our brand is strong”. “Brand equity”. “Our brand is admired around the world”. These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile.

Social Media 206

Social Media Consumer Customer Outdoor 206

Inflow Insights

JANUARY 8, 2018

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

SellBrite

JANUARY 22, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 163

SEO eCommerce Merchant Services Improvements 163

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences).

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce