BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. Trust. When consumers view a product page, they are looking for proof of quality and value.

White Paper 419

White Paper Clothing Improvements Outdoor 419

Optimizely

JANUARY 4, 2018

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for your customer service team to sort through it all and still make sure you end up with happy customers at the end of the day.

Gifts 335

Gifts B2C Definition Customer 335

Kissmetrics

JANUARY 24, 2018

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279

Marketing Channel Webinar Blog 279

My Wife Quit Her Job

JANUARY 22, 2018

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions. Chances are, you’ve already used comparison shopping sites in the past and just didn’t realize it.

Comparison Shopping 244

Comparison Shopping Presentation Information Marketing 244

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

RTP blog

JANUARY 5, 2018

| Big Lots Enhances Transportation Network through Partnership with Chainalytics | With over 1400 stores in 47 states, Big Lots is one of America’s largest discount retailers of brand name foods, home furnishings and accessories, furniture, seasonal merchandise, toys, electronics, gifts, and 100s of everyday items. Maintaining their mission of “Surprises in every aisle, every … The post Retailer Finds Savings in Carrier Costs appeared first on Chainalytics.

Home Furnishings 199

Home Furnishings Toys Electronics Retail 199

Inflow Insights

JANUARY 8, 2018

Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

Customer 334

Customer B2C Customer Data Improvements 334

Kissmetrics

JANUARY 17, 2018

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?

eCommerce 225

eCommerce Live Chat Shipping Costs Social Media 225

My Wife Quit Her Job

JANUARY 29, 2018

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post, I discuss my own personal experiences filing my tax returns with 2 different accountants vs using Turbo Tax and Tax Cut. Specifically, this article will shed some light on… Whether an accountant will save you money on your taxes Whether an accountant will save you time on your taxes.

Article 228

Article 228

RTP blog

JANUARY 30, 2018

By Klaudia Tirico, Features Editor I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a variety of shopping and music events leading up to the Grammy awards that were held on Jan. 28. The best part? All you needed to shop was your phone’s camera! The pop-up was filled with music merchandise and memorabilia, including photo prints of top musical artists performing at their concerts and vinyl records.

Technology 186

Technology Events Customer Consumer 186

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

SellBrite

JANUARY 22, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 165

SEO eCommerce Merchant Services Improvements 165

BigCommerce

JANUARY 11, 2018

Paying your taxes isn’t what any entrepreneur dreams of when starting a business. You don’t think about the spreadsheets and the constant state updates. You don’t think about how to charge sales tax, when, where, why and on which products. That’s because taxes are just the cost of doing business. Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business.

Merchant Services 419

Merchant Services BigCommerce Shipping Costs Definition 419

Optimizely

JANUARY 23, 2018

This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

B2C 247

B2C Marketing Improvements Information 247

Kissmetrics

JANUARY 31, 2018

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220

Arts Webinar Travel Marketing 220

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B2C

My Wife Quit Her Job

JANUARY 31, 2018

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 212

eCommerce Books Recommendation Other 212

RTP blog

JANUARY 23, 2018

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing a green sweatshirt with the words “coolest monkey in the jungle” on the front. The misstep sparked outrage at the company for the perceived racist overtones, and there were even protests at some H&M stores in South Africa.

Fashion 186

Fashion Social Media Events Retail 186

Inflow Insights

JANUARY 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

BigCommerce

JANUARY 11, 2018

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate to have plenty of possible deductions to save money where they can. Note that in order to use any of these deductions, you will need to prove the fees and cost.

Shipping Costs 413

Shipping Costs Payment Services Travel Document 413

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

JANUARY 2, 2018

This post originally appeared on the Marketo Blog. . You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.

Shopping Carts 210

Shopping Carts Channel Improvements eCommerce 210

Kissmetrics

JANUARY 26, 2018

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.1% of American households have some sort of computer, to say nothing of the prevalence of smartphones.

Blog 218

Blog Social Media Download Subscription 218

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books on 2017 and I’m happy to report that our online store had another record year. That being said, it’s also been a hectic year filled with lots of traveling, injuries and family activities. If you’ve been following my recent posts and podcasts, you are probably aware that I’ve been thinking a lot lately about how to increase happiness, manage stress and balance my business and family life.

Travel 189

Travel Books Management 189

RTP blog

JANUARY 29, 2018

By Andrew Atkinson, GrandCanals There’s something about the start of the year that brings out the crystal-ball-gazer in all of us, even though, as Nobel-prize winning physicist Niels Bohr once noted (seconded by New York Yankees Hall of Famer Yogi Berra), “Prediction is very difficult, especially about the future.” Nonetheless, we will do our best to identify what we at GrandCanals believe to be the top five fulfillment trends of the coming year, to better help you get in front of them.

eCommerce 170

eCommerce Fulfillment Shipping Costs Specialty Retailers 170

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Bootstrapping Ecommerce

JANUARY 30, 2018

Handle your influencer outreach emails like a sales prospect: Plan your next steps, be diverse with what you send and don’t be afraid to follow up through different channels. You might get lots of ‘"no" answers, but one "yes" will make it all worth it. The post 10 Tips for Creating an Effective Influencer Outreach Email Campaign appeared first on Bootstrapping Ecommerce.

Channel 162

Channel eCommerce Operations Customer 162

BigCommerce

JANUARY 11, 2018

Sales tax is a fact of life for most retailers, whether you sell online, at a brick and mortar store or all of the above. Sales tax for Amazon FBA sellers is a bit more complex than it is for most other retailers. This guide is for Amazon FBA sellers who want the scoop on collecting and filing sales tax. We’ll explain: What sales tax is & why Amazon FBA sellers charge it.

Clothing 390

Clothing Payment Services Fulfillment Shopping Carts 390

Optimizely

JANUARY 9, 2018

This is a guest blog post from Justuno , the conversion optimization platform. . Congratulations! If you’re reading this article, you’ve survived the grueling holiday season as an online retailer. Now it’s on to the new year where we can take what we’ve learned and build on it for an even more lucrative year! The new year is a blank canvas and with every blank canvas, it’s difficult to know where to start.

Customer Retention 207

Customer Retention Customer Marketing Shipping Costs 207

Kissmetrics

JANUARY 29, 2018

“Branding”. “Our brand is strong”. “Brand equity”. “Our brand is admired around the world”. These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile.

Social Media 206

Social Media Consumer Customer B2C 206

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eCommerce

My Wife Quit Her Job

JANUARY 17, 2018

My wife just closed the books on MyWifeQuitHerJob.com for 2017 and I’m happy to report that I had another record year of growth! To be completely honest, 2017 was supposed to be a coasting year for me so I could figure out what to pursue next. After all, I quit my job towards the end of 2016 which left me with 32 extra hours in my week. Even though it’s been over 15 months, I still haven’t figured out my next big project yet.

Blog 168

Blog Books Management 168

SellBrite

JANUARY 31, 2018

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.

eCommerce 161

eCommerce Merchant Services Technology Clothing 161

Ecommerce Platforms

JANUARY 15, 2018

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating. You’ve probably heard stories of people being scammed on the website and are if it could happen to you.

Shipping Costs 161

Shipping Costs PayPal Shipping Information 161

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences).

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing