Bryan Eisenberg
JUNE 2, 2016
I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project?
Store Growers
JUNE 16, 2016
When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t.
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Traffic and Sales
JUNE 21, 2016
Why are we so slow? I spoke to an entrepreneur last week that built a $10 million business in less than 2 years. When he told me about his success, it sent me spiraling. I had flashbacks of my last 2 years and wondered: “why am I moving so slow?” When you hear these results, you can’t help but get flooded with nagging thoughts about why you aren’t more successful.
Canonicalized
JUNE 14, 2016
Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast!
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Bootstrapping Ecommerce
JUNE 17, 2016
Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online […].
Shopping Signals
JUNE 22, 2016
One of the four pillars of the marketing mix, pricing, can make or break your e-commerce business. Want to stay ahead of your competition? …you need a pricing strategy. No matter how great your products are, without a smart pricing strategy to support your marketing efforts, you won’t be able to win the battle for e-commerce supremacy. Unless you’re Apple, pricing a product too high and neglecting your ecommerce competitors could mean losing potential leads and failing to generate consist
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Dynamic Yield
JUNE 16, 2016
Learn how 3D printing leader MakerBot uses Dynamic Yield to morph its site and automatically cater to each and every visitor. The post MakerBot Reduces Cart Abandonment & Increases Sales with Real-Time Messaging (Case Study) appeared first on Dynamic Yield.
Traffic and Sales
JUNE 17, 2016
It’s wedding season. I’ll go to a personal record 5 weddings this year + my own. And my fiancée is a pastry chef. So a couple of her friends that are getting married are asking her to make wedding cake toppers. In the last couple months I’ve seen her make a Star Wars themed wedding cake topper and a Yoshi themed wedding cake topper. These toppers take many hours to make so she usually has to allot 2-3 weekends to work on them outside of her regular pastry chef job that takes 50-60 hours of her w
GetElastic
JUNE 7, 2016
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.
Traffic and Sales
JUNE 28, 2016
If you’re not doing XYZ, you’re doing it wrong. Did that irk you at all? It’s often spouted by gurus trying to motivate you to listen to them or buy their products. We get inundated with blanket statements all the time. Making us feel like we should go down one path and then as we start making progress someone pops up and tells us we should do a 180 and go in the opposite direction.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Webbula
JUNE 16, 2016
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run.
Dynamic Yield
JUNE 27, 2016
Dynamic ads (also known as dynamic creatives or dynamic banners) are banners that automatically change in order to adapt content and promotions specifically to each user, ensuring that each user is exposed to the most effective creative for him or her. Generating a dynamic ad involves uploading a product or content feed, and using an […]. The post Dynamic Ads appeared first on Dynamic Yield.
Dynamic Yield
JUNE 20, 2016
Perform end to end QA for personalized experiences with Dynamic Yield's preview links, preview extension and implementation helper. The post Introducing: Seamless Preview, Configuration, and Debugging appeared first on Dynamic Yield.
Dynamic Yield
JUNE 20, 2016
Perform end to end QA for personalized experiences with Dynamic Yield's preview links, preview extension and implementation helper. The post Introducing: Seamless Preview, Configuration, and Debugging appeared first on Dynamic Yield.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Dynamic Yield
JUNE 14, 2016
What is ARPU? Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business. ARPU Calculation Average Revenue Per User is calculated by dividing the total revenue by the total number of unique users: Average Revenue Per User = Total Revenue ÷ Total […]. The post Average Revenue Per User (ARPU) appeared first on Dynamic Yield.
Dynamic Yield
JUNE 14, 2016
How can marketers extract the highest value from recommendations? By leveraging the customer's position in the purchase journey. The post Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue appeared first on Dynamic Yield.
Dynamic Yield
JUNE 14, 2016
How can marketers extract the highest value from recommendations? By leveraging the customer's position in the purchase journey. The post Which Recommendation Strategy Will Work? Retailers Don’t Have a Clue appeared first on Dynamic Yield.
Dynamic Yield
JUNE 9, 2016
Customer Lifetime Value definition – Customer Lifetime Value (also known as CLV or LTV) is an estimation of the amount of revenue a customer will generate over the course of their relationship with your brand. It is a highly useful method eCommerce marketers use to estimate marketing costs and analyze an acquisition strategy. Customer Lifetime […].
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Dynamic Yield
JUNE 9, 2016
Average Order Value Definition: In eCommerce, Average Order Value (AOV) measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each […]. The post Average Order Value (AOV) appeared first on Dynamic Yield.
Dynamic Yield
JUNE 14, 2016
The post Download Nature Hills Case Study appeared first on Dynamic Yield.
Dynamic Yield
JUNE 13, 2016
The post New Mobile Web Page appeared first on Dynamic Yield.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
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