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This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for eCommerce so that they showcase your products in the best possible way and give your store a professional look.
When was the last time you thought about Amazon? Yesterday? Today? In the last hour? I’d guess it’s very recently, as Amazon can impact your business in dramatic ways. The retail giant ultimately plays a starring role in the day-to-day operations of online retailers of all shapes and sizes. Therefore, a good presence on Amazon is crucial to the success of your business, while visibility on Amazon Prime is even more important.
In 2000, Gill Boyd had a dream of offering modern wedding decor for Calgary brides. Working long hours outside of her daytime job as an event planner for the Calgary Stampede, she began Spoilt Red Productions with her sister Lissa. Innovation, creativity, and style were hallmarks of a Spoilt Red Wedding; They were even the first company in Calgary to own their own chair covers.
You may not have started your e-commerce business with the ultimate goal of selling it, but eventually many entrepreneurs come to that conclusion for a variety of reasons. When is the best time to start thinking about how to increase the value of your e-commerce company for a potential sale? Certainly not a month before you put up the For Sale sign.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.
The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable and more intuitive approach to A/B testing. The post Going Bayesian: A Fresh Approach to A/B Testing appeared first on Dynamic Yield.
While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet the sentiment to takeaway is that she wants to feel that she is being offered a fantastic deal – not a skimpy markdown.
With 31 years of industry experience, no one knows it better than The Party Centre to ensure your event is a success. The Party Centre has an extensive in-house inventory of quality tents, tables, chairs, special events & party rental equipment that are competitively priced ensuring good value for your money suitable for any outdoor and indoor event.
Is your website relatively new, or otherwise lacking in the traffic department? Don’t be embarrassed. It’s perfectly normal. . A common misconception is that you need to run A/B tests to effectively improve conversions on your website. In order to run effective split tests, or “A/B tests”, you do need a certain amount of traffic.
With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. We found that Progressive dominates the market for both quote conversion rates and overall share of quotes, accounting for 65 percent of the auto insurance quote forms submitted.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
For the past 15 years, ChannelAdvisor has strived to foster an employee-first workplace culture. We’re always looking to improve the experience that our employees have in the office, making sure to hear everyone’s opinions and using them as guiding principles as we grow and shape our company culture. . We’re excited to announce the newest member of our executive team: Amy Robertson, vice president and chief people officer!
Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing page, the goal of a landing page is conversion.
Whether you like fairy tales, historical tales or special effects, ARCUB is sure to satisfy with the production of the only international street theater festival in Bucharest, B-FIT in the Street! The city lights up with unexpected characters who stir in the crowd and interact with passers-by. This incredible feat of entertainment mastery has a lot to offer planners looking to find new and fresh ways to create experiences for their guests.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.
We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. T o c e l e b r a t e a y e a r ’ s w o r t h o f d a t a , w e ’ r e l a u n c h i n g a monthly series to identify shopping trends and MoM changes in Amazon purchases. To kick off the series, we analyzed the online purchases of US and UK residents throughout 2016.
If you sell online, you know how important search results are. Everyone wants to be on top. It’s a competitive world out there and getting in front of your target consumers is more important than ever. Throw in an omnichannel e-commerce strategy ( of course you’ve already implemented that!) and all of a sudden you’re managing a multitude of advertising and awareness campaigns.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
We discovered these five stunning venues inspired by Art & Design. These beautiful locations are perfect for special events. Each one offers custom designed spaces and in house amenities, making it easy for planners while providing a unique experience for guests. From Montreal to Vancouver, be sure to include these beauties when deciding where to host your next event.
Wedding stages, already a center piece of middle eastern weddings, are just starting to trend in North America. Take a look at these lavish and absolutely stunning designs from around the world. For brides looking to be “center stage” you may want to ask your wedding planner about building you the platform of your dreams.
Published on Linkedin By Aubrey Esar. As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment option or a hotel is paramount to the success of a program, and that success also relates significantly to whether or not we have remained within budget.
MOBILE WEB PERSONALIZATION Serve personalized experiences designed for a mobile-first world Make every pixel count with machine-learning optimization and convert mobile visitors into paying customers. WATCH VIDEO Transform static mobile sites into adaptive native experiences Move beyond just changing banners and buttons to personalizing all aspects of your mobile site.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts often do not apply. The event itself drives the decision and that may come tomorrow or six months to a year from now. So how do you effectively market your brand, product or service to people who plan events?
Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.
Robyn Holmes, the head event planner & owner of Peachy Green Events has been passionate about the environment & organizing events her whole life. Her brand of events are what she calls eco-unique, and aside from being beautiful and well thought out, they ensure minimal impact of left on the environment. From the items she uses at events, the one of a kind decor rentals available, using recycled paper products, chemical free cleaning, energy saving & implementing the 3 R’s in everyda
I have a memory from when I was about 7 years old, from the first time I went to a big box store (it was a Sam’s Club, or maybe a Costco). I walked in with my mom and I must have been in the store for two minutes before she lost track of me, and I was on my own. I had never seen anything like it before. Pallets of different toys, clothes, games, home goods, sporting goods, stacks of tires higher than buildings, and to top it off there were free samples of the finest cuisine in the world (or so I
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Imagine your brand has just opened a store and on opening day you get a customer. Your employee greets that customer with a welcome that was carefully calculated by your marketing department to guarantee personal endearment in 86% of the customer base and it works — flawlessly. The customer asks about a product and your employee lists out the features and benefits in a way that highlights every strength and minimizes every weakness, letting the customer know you can solve all the problems that b
E-commerce shop owners, we need to talk. You need to write content. No. Seriously. You need to be writing quality content for your home page, category pages and yes, even your product pages (especially your product pages!). You’ve probably heard SEO professionals say it a million times. And if you’re one of my clients, I know you’ve heard me say it day in and day out.
In the e-commerce world, headlines change quickly. There’s always a new channel or latest feature grabbing attention and causing ripples in the retail world. But Walmart is different. Since revamping its marketplace in early 2016, the world’s largest retailer continues to take the e-commerce world by storm and stay at the forefront of everyone’s mind.
Event marketing at work, can be found in the most unsuspecting places. The house of praise is a great example of a modern church that understands the power of an event to create engagement and grow their membership. They’ve taken the time to create experiences that resonate with younger members and potential members alike and while the lessons may have stayed the same, from those of your parent’s church, the delivery has certainly been taken up a notch or three.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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