Traffic and Sales

SEPTEMBER 13, 2016

This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for eCommerce so that they showcase your products in the best possible way and give your store a professional look.

White Paper 193

White Paper Social Media Reference eCommerce 193

Jumpshot

SEPTEMBER 15, 2016

Nike is the biggest name in sports. Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Mobile 74

Mobile Apparel Consumer Marketing 74

ChannelAdvisor

SEPTEMBER 29, 2016

When was the last time you thought about Amazon? Yesterday? Today? In the last hour? I’d guess it’s very recently, as Amazon can impact your business in dramatic ways. The retail giant ultimately plays a starring role in the day-to-day operations of online retailers of all shapes and sizes. Therefore, a good presence on Amazon is crucial to the success of your business, while visibility on Amazon Prime is even more important.

Fulfillment 76

Fulfillment Merchant Services Shipping Costs Multichannel 76

Canadian Special Events

SEPTEMBER 21, 2016

In 2000, Gill Boyd had a dream of offering modern wedding decor for Calgary brides. Working long hours outside of her daytime job as an event planner for the Calgary Stampede, she began Spoilt Red Productions with her sister Lissa. Innovation, creativity, and style were hallmarks of a Spoilt Red Wedding; They were even the first company in Calgary to own their own chair covers.

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Events Arts Customer Recommendation 75

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Shopping Signals

SEPTEMBER 2, 2016

You may not have started your e-commerce business with the ultimate goal of selling it, but eventually many entrepreneurs come to that conclusion for a variety of reasons. When is the best time to start thinking about how to increase the value of your e-commerce company for a potential sale? Certainly not a month before you put up the For Sale sign.

eCommerce 75

eCommerce Social Media Multi-channel Improvements 75

UpSellIt

SEPTEMBER 29, 2016

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet the sentiment to takeaway is that she wants to feel that she is being offered a fantastic deal – not a skimpy markdown.

Arts 61

Arts eCommerce Shopping Carts Shipping 61

Jumpshot

SEPTEMBER 13, 2016

With recent increases in auto insurance rates, we decided to look into the auto insurance market to see who leads the U.S. for consumer quotes. We analyzed the path-to-quote funnels of the five leading domestic insurance providers to assess each provider’s performance and relative market share. We found that Progressive dominates the market for both quote conversion rates and overall share of quotes, accounting for 65 percent of the auto insurance quote forms submitted.

Marketing 74

Marketing Mobile Consumer Improvements 74

Webbula

SEPTEMBER 7, 2016

The health of your email list has a direct impact on the performance of your campaign.

Marketing 67

Marketing 67

Canadian Special Events

SEPTEMBER 1, 2016

With 31 years of industry experience, no one knows it better than The Party Centre to ensure your event is a success. The Party Centre has an extensive in-house inventory of quality tents, tables, chairs, special events & party rental equipment that are competitively priced ensuring good value for your money suitable for any outdoor and indoor event.

Outdoor 75

Outdoor Events Supplies Customer 75

Shopping Signals

SEPTEMBER 9, 2016

Is your website relatively new, or otherwise lacking in the traffic department? Don’t be embarrassed. It’s perfectly normal. . A common misconception is that you need to run A/B tests to effectively improve conversions on your website. In order to run effective split tests, or “A/B tests”, you do need a certain amount of traffic.

Improvements 75

Improvements Live Chat eCommerce Shopping Carts 75

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

UpSellIt

SEPTEMBER 20, 2016

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing page, the goal of a landing page is conversion.

Conversion Optimization 60

Conversion Optimization eCommerce Operations 60

Dynamic Yield

SEPTEMBER 18, 2016

MOBILE WEB PERSONALIZATION Serve personalized experiences designed for a mobile-first world Make every pixel count with machine-learning optimization and convert mobile visitors into paying customers. WATCH VIDEO Transform static mobile sites into adaptive native experiences Move beyond just changing banners and buttons to personalizing all aspects of your mobile site.

Mobile 50

Mobile Customer 50

ChannelAdvisor

SEPTEMBER 26, 2016

For the past 15 years, ChannelAdvisor has strived to foster an employee-first workplace culture. We’re always looking to improve the experience that our employees have in the office, making sure to hear everyone’s opinions and using them as guiding principles as we grow and shape our company culture. . We’re excited to announce the newest member of our executive team: Amy Robertson, vice president and chief people officer!

Channel 40

Channel Operations Technology Improvements 40

Retalon

SEPTEMBER 19, 2016

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32

Retail Definition Omnichannel Technology 32

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Canadian Special Events

SEPTEMBER 28, 2016

Whether you like fairy tales, historical tales or special effects, ARCUB is sure to satisfy with the production of the only international street theater festival in Bucharest, B-FIT in the Street! The city lights up with unexpected characters who stir in the crowd and interact with passers-by. This incredible feat of entertainment mastery has a lot to offer planners looking to find new and fresh ways to create experiences for their guests.

Events 73

Events Games Information 73

Jumpshot

SEPTEMBER 9, 2016

We know everyone loves Amazon, as we’ve been analyzing consumer shopping behavior on the site for nearly a year. T o c e l e b r a t e a y e a r ’ s w o r t h o f d a t a , w e ’ r e l a u n c h i n g a monthly series to identify shopping trends and MoM changes in Amazon purchases. To kick off the series, we analyzed the online purchases of US and UK residents throughout 2016.

Gifts 84

Gifts Shopping Carts Games Consumer 84

Canadian Special Events

SEPTEMBER 28, 2016

We discovered these five stunning venues inspired by Art & Design. These beautiful locations are perfect for special events. Each one offers custom designed spaces and in house amenities, making it easy for planners while providing a unique experience for guests. From Montreal to Vancouver, be sure to include these beauties when deciding where to host your next event.

Arts 58

Arts Events Other Customer 58

Canadian Special Events

SEPTEMBER 26, 2016

Wedding stages, already a center piece of middle eastern weddings, are just starting to trend in North America. Take a look at these lavish and absolutely stunning designs from around the world. For brides looking to be “center stage” you may want to ask your wedding planner about building you the platform of your dreams.

Events 58

Events 58

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Canadian Special Events

SEPTEMBER 26, 2016

Published on Linkedin By Aubrey Esar. As a planner, much of our time is spent researching and requesting information from suppliers and vendors. Finding the right fit for an event space, an entertainment option or a hotel is paramount to the success of a program, and that success also relates significantly to whether or not we have remained within budget.

Events 55

Events Information Fulfillment 55

Canadian Special Events

SEPTEMBER 26, 2016

Marketing to event professionals is unique. One off ads or cold calling will not get you the results you want. The traditional drivers, such as promotions, sales, time sensitive offers or discounts often do not apply. The event itself drives the decision and that may come tomorrow or six months to a year from now. So how do you effectively market your brand, product or service to people who plan events?

Marketing 49

Marketing Events Books Social Media 49

Dynamic Yield

SEPTEMBER 1, 2016

Effective recommendation shouldn’t be left to the market leaders. Learn to extract value from your recommendations and realize your highest ROI. The post The Expert’s Guide to Driving Revenue with Product Recommendations appeared first on Dynamic Yield.

Recommendation 48

Recommendation Marketing Customer Experience eCommerce 48

Canadian Special Events

SEPTEMBER 29, 2016

Robyn Holmes, the head event planner & owner of Peachy Green Events has been passionate about the environment & organizing events her whole life. Her brand of events are what she calls eco-unique, and aside from being beautiful and well thought out, they ensure minimal impact of left on the environment. From the items she uses at events, the one of a kind decor rentals available, using recycled paper products, chemical free cleaning, energy saving & implementing the 3 R’s in everyda

Events 40

Events Jewelry Recommendation Books 40

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

ChannelAdvisor

SEPTEMBER 25, 2016

If you sell online, you know how important search results are. Everyone wants to be on top. It’s a competitive world out there and getting in front of your target consumers is more important than ever. Throw in an omnichannel e-commerce strategy ( of course you’ve already implemented that!) and all of a sudden you’re managing a multitude of advertising and awareness campaigns.

eCommerce 40

eCommerce Omnichannel Recommendation Management 40

ChannelAdvisor

SEPTEMBER 20, 2016

I have a memory from when I was about 7 years old, from the first time I went to a big box store (it was a Sam’s Club, or maybe a Costco). I walked in with my mom and I must have been in the store for two minutes before she lost track of me, and I was on my own. I had never seen anything like it before. Pallets of different toys, clothes, games, home goods, sporting goods, stacks of tires higher than buildings, and to top it off there were free samples of the finest cuisine in the world (or so I

Sporting Goods 40

Sporting Goods Comparison Shopping eCommerce Toys 40

ChannelAdvisor

SEPTEMBER 19, 2016

Imagine your brand has just opened a store and on opening day you get a customer. Your employee greets that customer with a welcome that was carefully calculated by your marketing department to guarantee personal endearment in 86% of the customer base and it works — flawlessly. The customer asks about a product and your employee lists out the features and benefits in a way that highlights every strength and minimizes every weakness, letting the customer know you can solve all the problems that b

Arts 40

Arts Customer Blog Channel 40

ChannelAdvisor

SEPTEMBER 19, 2016

E-commerce shop owners, we need to talk. You need to write content. No. Seriously. You need to be writing quality content for your home page, category pages and yes, even your product pages (especially your product pages!). You’ve probably heard SEO professionals say it a million times. And if you’re one of my clients, I know you’ve heard me say it day in and day out.

eCommerce 40

eCommerce SEO Channel Social Media 40

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

ChannelAdvisor

SEPTEMBER 13, 2016

In the e-commerce world, headlines change quickly. There’s always a new channel or latest feature grabbing attention and causing ripples in the retail world. But Walmart is different. Since revamping its marketplace in early 2016, the world’s largest retailer continues to take the e-commerce world by storm and stay at the forefront of everyone’s mind.

eCommerce 40

eCommerce Webinar Shipping Reference 40

Canadian Special Events

SEPTEMBER 1, 2016

Event marketing at work, can be found in the most unsuspecting places. The house of praise is a great example of a modern church that understands the power of an event to create engagement and grow their membership. They’ve taken the time to create experiences that resonate with younger members and potential members alike and while the lessons may have stayed the same, from those of your parent’s church, the delivery has certainly been taken up a notch or three.

Events 40

Events Marketing Definition Games 40

Dynamic Yield

SEPTEMBER 25, 2016

The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable, and more intuitive approach to A/B testing. The post Frequentist vs. Bayesian approach in A/B testing appeared first on Dynamic Yield.

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Dynamic Yield

SEPTEMBER 22, 2016

The post Mobile Personalization & A/B Testing appeared first on Dynamic Yield.

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Mobile 53

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce