Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce
Forrester eCommerce
SEPTEMBER 8, 2015
Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.
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