Kissmetrics
JULY 3, 2018
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public.
Forrester eCommerce
JULY 27, 2018
Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BigCommerce
JULY 2, 2018
1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.
Optimizely
JULY 24, 2018
Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
JULY 30, 2018
According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space, based on sales. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. As a BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling.
My Wife Quit Her Job
JULY 31, 2018
When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
BigCommerce
JULY 27, 2018
Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?
Optimizely
JULY 19, 2018
We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites?
Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Before 2005, Facebook and LinkedIn were all the rage. Afterward, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. 2017 saw most social media platforms revamp their servi
Advertisement
Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
JULY 17, 2018
Out of all the traffic sources that bring in revenue to MyWifeQuitHerJob.com, most of the money that I make is derived directly from my email list. Without my email list, I would not be selling very many copies of my ecommerce course. Without my email newsletter, I wouldn’t be converting nearly as many affiliate offers. And without email, I would not be receiving as much traffic as I currently receive today.
Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
Forrester eCommerce
JULY 27, 2018
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […].
BigCommerce
JULY 26, 2018
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Optimizely
JULY 10, 2018
Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.
Ecommerce Platforms
JULY 4, 2018
User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?
My Wife Quit Her Job
JULY 22, 2018
Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?
Bootstrapping Ecommerce
JULY 2, 2018
Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.
Advertisement
Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
JULY 20, 2018
The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise kraken-like to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […].
BigCommerce
JULY 30, 2018
Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees.
Optimizely
JULY 31, 2018
These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s more than just providing a good listening experience for your audience.
Ecommerce Platforms
JULY 16, 2018
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it. It's great for smaller companies without much starting capital, and we also like it for established brands that would like to branch out into a new product without having to buy in bulk.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [ 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. [ 2018 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Bootstrapping Ecommerce
JULY 24, 2018
Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
BigCommerce
JULY 20, 2018
When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI. It’s a concept that I’ve taught at Harvard Business School in an interdisciplinary course called The Business of Aesthetics.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Optimizely
JULY 5, 2018
A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.
Ecommerce Platforms
JULY 30, 2018
Ever noticed how the name “Google” progressively became a standard vocabulary for “search on the internet”? It has become so common that people are now getting away with otherwise contradictory statements like “let me Google that on Yahoo.”. Admit it. We’ve all done it at some point. In retrospect, the war between Google and Yahoo has been one that has spanned more than a decade.
Fastr
JULY 24, 2018
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.
Bootstrapping Ecommerce
JULY 18, 2018
In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce.
Advertisement
The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Expert insights. Personalized for you.
269 
Let's personalize your content