Kissmetrics
JULY 3, 2018
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public.
Forrester eCommerce
JULY 27, 2018
Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].
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BigCommerce
JULY 2, 2018
1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.
Optimizely
JULY 24, 2018
Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.
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Groove
JULY 30, 2018
According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space, based on sales. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. As a BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling.
My Wife Quit Her Job
JULY 31, 2018
When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have
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Forrester eCommerce
JULY 9, 2018
It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut customer wait times by 80%. Robots like Lowesbot can guide customers to the proper aisle to pick up home goods. Automation contributes directly to your bottom line.
BigCommerce
JULY 27, 2018
Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?
Optimizely
JULY 19, 2018
We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites?
Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Before 2005, Facebook and LinkedIn were all the rage. Afterward, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. 2017 saw most social media platforms revamp their servi
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
My Wife Quit Her Job
JULY 22, 2018
Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?
Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
Forrester eCommerce
JULY 20, 2018
The need for speed has never been greater. Empowered customers are fickle. Big tech is disintermediating you. Disruptors lurk in the darkest corners of your markets, ready to rise kraken-like to swallow your floundering ship whole. Your prospects are bleak. A depressing way to end the week? Perhaps not. Speed of execution is more vital […].
BigCommerce
JULY 26, 2018
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Optimizely
JULY 10, 2018
Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.
Ecommerce Platforms
JULY 4, 2018
User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards. User-generated content is typically created or uploaded online, where it is easily shared. But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?
My Wife Quit Her Job
JULY 3, 2018
If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business. For example when you have a higher average order value… You can afford to spend more on ads You will make a higher profit per sale You will generate more revenue for the same amount of work Especially when it comes to advertising, a higher AOV(average order value) can drastically improve your return on ad spend metrics
Bootstrapping Ecommerce
JULY 2, 2018
Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
BigCommerce
JULY 30, 2018
Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees.
Optimizely
JULY 31, 2018
These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s more than just providing a good listening experience for your audience.
Ecommerce Platforms
JULY 16, 2018
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it. It's great for smaller companies without much starting capital, and we also like it for established brands that would like to branch out into a new product without having to buy in bulk.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
My Wife Quit Her Job
JULY 5, 2018
Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable.
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [ 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. [ 2018 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
Forrester eCommerce
JULY 11, 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].
BigCommerce
JULY 20, 2018
When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI. It’s a concept that I’ve taught at Harvard Business School in an interdisciplinary course called The Business of Aesthetics.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Optimizely
JULY 5, 2018
A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option.
RTP blog
JULY 30, 2018
By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their dusty engines across the U.S., retailers know what time it is: back-to-school season is coming. Soon enough, stores will be teeming with eager families hoping to secure the latest trendy backpacks and essential outfits. But when stores are preparing for the rush of school shopping season, smarter retailers will look outside the box.
My Wife Quit Her Job
JULY 17, 2018
Out of all the traffic sources that bring in revenue to MyWifeQuitHerJob.com, most of the money that I make is derived directly from my email list. Without my email list, I would not be selling very many copies of my ecommerce course. Without my email newsletter, I wouldn’t be converting nearly as many affiliate offers. And without email, I would not be receiving as much traffic as I currently receive today.
Bootstrapping Ecommerce
JULY 24, 2018
Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.
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