Dynamic Yield
AUGUST 12, 2014
Here’s a list of the reasons for what I like to refer to as the A/B testing case study blindness syndrome. The post 5 Reasons Why I Stopped Following A/B Testing Case Studies appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 13, 2014
The post Request a Demo appeared first on Dynamic Yield.
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Dynamic Yield
AUGUST 28, 2014
Build and Optimize Landing Pages that Generate more Conversions. The post The Marketer’s Guide to Landing Page Optimization appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 31, 2014
Attention Online Retailers! Follow the following 7 must-do’s below to ensure you have a very merry Christmas. The post Attention Online Retailers! 7 Must-Do’s this Holiday Shopping Season appeared first on Dynamic Yield.
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Dynamic Yield
AUGUST 31, 2014
Attention Online Retailers! Follow the following 7 must-do’s below to ensure you have a very merry Christmas. The post Attention Online Retailers! 7 Must-Do’s this Holiday Shopping Season appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 27, 2014
Offering Allows Major Publishers to Personalize Their Site For Every User TEL AVIV, Israel August 28 2014 – Dynamic Yield, the automated real-time personalization engine, announced today the launch of a new solution that will offer online publishers the ability to give readers a personalized news experience. When readers visit the site or receive their daily updates, […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Dynamic Yield
AUGUST 23, 2014
According to Gartner: “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases — marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving […].
Dynamic Yield
AUGUST 23, 2014
A/A test is an A/B test, with the difference being that the two variations which form the user experience are identical. An A/A test helps marketers examine the correctness of the setup and the reliability of an A/B testing platform. WHAT IS AN AA TEST GOOD FOR? AA testing is a good technique for checking […]. The post A/A Testing appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 24, 2014
Page views are another valuable metric involved in successful Internet marketing campaigns. As an Internet marketer, you’ll likely want to know how many times your Web page has been viewed to determine what changes could be made to increase this number. Typically, visitors are referred to Web pages from other Web pages and direct hyperlinks. […].
Dynamic Yield
AUGUST 24, 2014
One handy tool for measuring the success of an Internet marketing campaign is tracking the revenue per thousand impressions (RPM). Here, you simply estimate the potential earned income from every 1,000 impressions and track accordingly. Note that RPM does not track actual earned income; it is based on an estimate. For example, if you decide […].
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Dynamic Yield
AUGUST 24, 2014
In addition to tracking users at a session level (how many times someone accessed your site), you can also gain valuable insight by tracking “unique” users or “unique” visitors. When tracking unique users, you will want to count how many different visitors reached your site in a given amount of time, regardless of the amount […]. The post Unique Users appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 24, 2014
A “user” is an individual who visits your website on one or more occasions. In an ideal work, the user is a quick-converting customer, but he or she could be anyone, anywhere, at any time. Users can be identified in many ways. You can take advantage of cookies, which store, track and provide many user […]. The post User (Visitor) appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 24, 2014
With any marketing campaign, it’s important to outline your desired outcome beforehand so you can accurately measure the campaigns success. For example, a goal could be for a visitor to make a purchase exceeding $20. A goal could be for new visitors to watch an introductory video. A goal could be for returning visitors to […]. The post Goal appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 24, 2014
Commonly used with Internet marketing campaigns, destination URLs refer to the web page you would like visitors to land on when they click on an ad or link (AKA: landing page). Frequently, in many advertising platforms (like Google AdWords as am example), this varies from the display URL, which represents the webpage address that appears with the […].
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Dynamic Yield
AUGUST 24, 2014
“IP” stands for “Internet Protocol” and an “IP Address” refers to a number that has been assigned all devices using a specific network. In the online marketing world, marketers can obtain a list of IP addresses and learn where their web traffic is originating. This can be very helpful in discerning visitor traffic and whether […]. The post IP Address appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 24, 2014
Audience segmentation is the process of dividing website visitors into subgroups based on a common set of characteristics such as behavior, psychographics, demographics, and customer type. Visitor segments are the fuel that drives marketing analysis, testing, optimization and personalization efforts. These targeted groups allow marketers to see what and who is driving the end-result.
Dynamic Yield
AUGUST 24, 2014
When trying to optimize your website, you will likely engage in multivariate testing, which is also known as “multi-variable testing.” In this type of testing, you seek to test multiple elements on your website simultaneously instead of a single item at a time. Read further about the difference between A/B testing, multivariate and split URL testing. […].
Dynamic Yield
AUGUST 24, 2014
With A/B/n testing, you expose a percentage of visitors to different versions of your website to determine the best performing variation. Unlike A/B testing, you will usually have at least three variations of your website in-use during this process. The “n” in A/B/n refers to the unknown number of variations you will test. Read further […]. The post A/B/n Testing appeared first on Dynamic Yield.
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Dynamic Yield
AUGUST 24, 2014
Conducting an A/B test means splitting traffic between two different web page variations and understanding which version produces better results. In most A/B tests, marketers aim to optimize the click-through rate of some element on the page or a short-term goal that’s easy to measure. Read further about the difference between A/B testing, multivariate and split URL […].
Dynamic Yield
AUGUST 12, 2014
Here’s a list of the reasons for what I like to refer to as the A/B testing case study blindness syndrome. The post 5 Reasons Why I Stopped Following A/B Testing Case Studies appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 4, 2014
The post Thank You For Downloading appeared first on Dynamic Yield.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Dynamic Yield
AUGUST 31, 2014
The post Newsletter Subscription appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 4, 2014
The post Download Factsheet Page appeared first on Dynamic Yield.
Dynamic Yield
AUGUST 17, 2014
The post Thanks For Applying appeared first on Dynamic Yield.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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