Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545

Channel Technology Management Marketing 545

BigCommerce

JUNE 11, 2020

The ecommerce industry is expected to exceed $4 trillion by the end of this year.

eCommerce 470

eCommerce eCommerce Marketing Marketing 470

Kissmetrics

JUNE 30, 2020

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.

Article 363

Article SEO Recommendation Other 363

Inflow Insights

JUNE 17, 2020

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

B2C 158

B2C Shipping Costs Social Media Channel 158

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

My Wife Quit Her Job

JUNE 4, 2020

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.

Blog 436

Blog Shopify BigCommerce eCommerce 436

Optimizely

JUNE 16, 2020

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey. How well do you understand each major stage (and each substage) of your customers’ journeys? From category awareness, to product intent, to making their first purchase to becoming an advocate for your brand, having a firm understanding and consistent measureme

Social Media 273

Social Media Customer Data Recommendation Definition 273

Forrester eCommerce

JUNE 24, 2020

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].

Technology 545

Technology 545

My Wife Quit Her Job

JUNE 1, 2020

Print on demand companies (POD) are a valuable platform for entrepreneurs looking to sell customized products without worrying about order fulfillment and without spending any money. In fact, POD is the cheapest and easiest way to create products to sell online with zero upfront cost. With a print on demand company, you can instantly offer hundreds of personally customized products at the push of a button.

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Customer Order Fulfillment Fulfillment eCommerce 259

BigCommerce

JUNE 4, 2020

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.

eCommerce 418

eCommerce Marketing eCommerce Marketing 418

Kissmetrics

JUNE 23, 2020

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve.

PPC 360

PPC eCommerce Mobile Mobile eCommerce 360

Retail TouchPoints

JUNE 25, 2020

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.

Small Business Retail 349

Small Business Retail Retail eCommerce eCommerce Platforms 349

Forrester eCommerce

JUNE 4, 2020

To our black employees, clients, friends, and the black community at large, we stand with you against the injustice and inequities brought down on you. It’s not right, it can’t persist, and we can do better. We see you, we hear you, and we stand with you.

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Optimizely

JUNE 18, 2020

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data.

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Beauty and Health Multi-channel Recommendation Customer Data 273

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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

BigCommerce

JUNE 24, 2020

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513

eCommerce Improvements Customer Customer Retention 513

Kissmetrics

JUNE 16, 2020

When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.

SEO 363

SEO Article Mobile Improvements 363

Groove

JUNE 23, 2020

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

BigCommerce 356

BigCommerce Merchant Services Recommendation Improvements 356

Retail TouchPoints

JUNE 11, 2020

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the coronavirus pandemic. Solution providers also have joined the fray, creating new solutions and services to help businesses stay open — and even uncover new revenue opportunities — as we venture into the “New Normal,” or what Aptos calls the “Next Normal.

Consumer 324

Consumer Omnichannel Payment Services Fulfillment 324

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

JUNE 26, 2020

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545

Marketing Presentation Other 545

My Wife Quit Her Job

JUNE 16, 2020

Today I’m really happy to have Joel Cherrico on the show. Not only was Joel a student in my Create A Profitable Online Store Course but he might have been student number 1. Joel is a potter and he hand creates amazing ceramics of which I have several pieces in my living room. As you know, selling art is probably one of the most difficult products to sell online because you have to create a following in order to command premium pricing.

Arts 257

Arts Books eCommerce Other 257

BigCommerce

JUNE 9, 2020

When you go to make an online purchase, what’s the first thing you do?

eCommerce 487

eCommerce Customer eCommerce Marketing Marketing 487

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

Marketing 363

Marketing Events Blog Channel 363

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Groove

JUNE 5, 2020

You stumble into an elevator on a Monday morning with a much-needed cup of coffee in one hand and an umbrella and briefcase in the other hand. You mutter a grumbled greeting to your riding partner. Looking up, you realize your partner is none other than your idol. Do you tell them how much you love their work? Do you introduce yourself? Ask for an autograph?

eCommerce 355

eCommerce Consumer Recommendation Other 355

Retail TouchPoints

JUNE 16, 2020

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent chance that the traditional holiday season that occurs in Q4 will fail to materialize, and any retailer that relies on that influx of sales and cash should begin thinking about hosting Black Friday and Cyber Monday-type events in June or July.

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Outdoor Apparel Clothing Gifts 317

Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536

Channel Technology Marketing B2B 536

lateshipment

JUNE 5, 2020

Dropshipping is a profitable and effective way of doing business. The strategy ensures that there are no consumer goods in stock. The dropshipping model mostly involves retailers working with other retailers, or working with players up the hierarchy. It is up to manufacturers and wholesalers, rather than dropshippers, to ensure that customers get their goods at designated places.

Shipping Costs 235

Shipping Costs eCommerce Shipping Hobbies 235

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

BigCommerce

JUNE 25, 2020

In the spring of 2018, the multinational software giant Adobe announced they had entered into an agreement to buy the…

eCommerce Platforms 483

eCommerce Platforms Magento eCommerce Technology Technology 483

Kissmetrics

JUNE 2, 2020

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it?

SEO 363

SEO Mobile Other Article 363

Groove

JUNE 16, 2020

If you haven't worked at or with a digital eCommerce agency before, understanding what we do and how we do it often leads to a number of questions: How does an eCommerce marketing agency operate? What benefits can an agency offer? How much does an agency cost? Groove Commerce is committed to helping eCommerce businesses grow. To accomplish that, we believe every client needs to understand how an agency functions.

eCommerce 296

eCommerce eCommerce Marketing Recommendation Technology 296

Retail TouchPoints

JUNE 29, 2020

Lowe’s will pay its frontline employees an additional $100 million in bonuses, bringing the retailer’s total commitment to associates and communities during the pandemic to more than $450 million. The money is being offered to recognize the work they have done for the company during the COVID-19 crisis. All active hourly associates in Lowe’s U.S. stores, distribution centers and store support centers will receive the bonuses in mid-July.

Small Business Retail 313

Small Business Retail Customer Retail 313

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing