Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Channel 545

Channel Technology Management Marketing 545

BigCommerce

JUNE 11, 2020

The ecommerce industry is expected to exceed $4 trillion by the end of this year.

eCommerce 470

eCommerce eCommerce Marketing Marketing 470

Kissmetrics

JUNE 30, 2020

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.

Article 363

Article SEO Recommendation Other 363

Inflow Insights

JUNE 17, 2020

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

B2C 158

B2C Shipping Costs Social Media Channel 158

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

JUNE 4, 2020

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.

Blog 436

Blog Shopify BigCommerce eCommerce 436

Omnisend

JUNE 23, 2020

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

Marketing 148

Marketing Customer Channel Social Media 148

BigCommerce

JUNE 4, 2020

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.

eCommerce 418

eCommerce Marketing eCommerce Marketing 418

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve.

PPC 367

PPC eCommerce Mobile Mobile eCommerce 367

Kissmetrics

JUNE 23, 2020

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JUNE 25, 2020

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.

Small Business Retail 350

Small Business Retail Retail eCommerce eCommerce Platforms 350

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Ecommerce Platforms

JUNE 29, 2020

According to statistics, the online art market grew 9.8% in 2018. This means that now is the best time to start selling your art online. However, if you want to be successful, it definitely pays off spending some time learning how to sell art online. While selling your art online is not difficult, there are a number of steps involved. That’s why we’ve put together this guide where we’ll talk about what you need to consider before selling your art online, discuss different options for selling art

Arts 197

Arts Shipping Costs Payment Services Shopify 197

Forrester eCommerce

JUNE 26, 2020

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545

Marketing Presentation Other 545

BigCommerce

JUNE 24, 2020

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513

eCommerce Improvements Customer Customer Retention 513

Groove

JUNE 23, 2020

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

BigCommerce 365

BigCommerce Merchant Services Recommendation Improvements 365

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

JUNE 16, 2020

When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.

SEO 363

SEO Article Mobile Improvements 363

Retail TouchPoints

JUNE 11, 2020

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the coronavirus pandemic. Solution providers also have joined the fray, creating new solutions and services to help businesses stay open — and even uncover new revenue opportunities — as we venture into the “New Normal,” or what Aptos calls the “Next Normal.

Consumer 327

Consumer Omnichannel Payment Services Fulfillment 327

Steve Dennis

JUNE 29, 2020

The bullets that killed RadioShack, Sports Authority, KB Toys, Sharper Image, and many other once iconic brands were fired long before their respective downward spirals of cost cutting and store closings began. They weren’t legislated out of existence. Consumer behavior didn’t change overnight. The superior brands that stole their market share and won over their formerly loyal customers mostly did it over a number of years.

Books 183

Books eCommerce Toys Consumer 183

Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536

Channel Technology Marketing B2B 536

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

BigCommerce

JUNE 25, 2020

In the spring of 2018, the multinational software giant Adobe announced they had entered into an agreement to buy the…

eCommerce Platforms 483

eCommerce Platforms Magento eCommerce Technology Technology 483

Groove

JUNE 5, 2020

You stumble into an elevator on a Monday morning with a much-needed cup of coffee in one hand and an umbrella and briefcase in the other hand. You mutter a grumbled greeting to your riding partner. Looking up, you realize your partner is none other than your idol. Do you tell them how much you love their work? Do you introduce yourself? Ask for an autograph?

eCommerce 364

eCommerce Consumer Recommendation Other 364

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

JUNE 29, 2020

Lowe’s will pay its frontline employees an additional $100 million in bonuses, bringing the retailer’s total commitment to associates and communities during the pandemic to more than $450 million. The money is being offered to recognize the work they have done for the company during the COVID-19 crisis. All active hourly associates in Lowe’s U.S. stores, distribution centers and store support centers will receive the bonuses in mid-July.

Small Business Retail 317

Small Business Retail Customer Retail 317

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Steve Dennis

JUNE 18, 2020

Over the last few years I’ve gotten a fair amount of mileage out of my catch-phrase “Physical retail isn’t dead. Boring retail is.” And, accordingly, I’m often asked: “okay, so what’s the opposite of boring?” My tendency has been to say “remarkable”–if only because I wrote a whole book about this.

Books 176

Books Events Technology Retail 176

Forrester eCommerce

JUNE 10, 2020

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or re-educate on data governance 101.

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BigCommerce

JUNE 9, 2020

When you go to make an online purchase, what’s the first thing you do?

eCommerce 487

eCommerce Customer eCommerce Marketing Marketing 487

MakeWebBetter

JUNE 29, 2020

Selling online? Yes! And should I count you among those, who are strong believers of hard work? And don’t tell me, you are still managing your marketing leads, generating sales manually? AHEM! AHEM! As a process-driven person, I am a strong believer in automation; and after researching a lot, what I found is. If you […]. The post How To Automate Your E-commerce With Ontraport Marketing?

eCommerce 158

eCommerce Marketing Management WooCommerce 158

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Kissmetrics

JUNE 2, 2020

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it?

SEO 363

SEO Mobile Other Article 363

Retail TouchPoints

JUNE 16, 2020

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent chance that the traditional holiday season that occurs in Q4 will fail to materialize, and any retailer that relies on that influx of sales and cash should begin thinking about hosting Black Friday and Cyber Monday-type events in June or July.

Outdoor 317

Outdoor Apparel Clothing Gifts 317

ecomdash

JUNE 23, 2020

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

eCommerce 158

eCommerce Online Retail Retail Operations 158

Forrester eCommerce

JUNE 4, 2020

In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now. But no matter where your firm is today on it’s pandemic-induced digital […].

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Customer 516

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce