May, 2021

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Amazon Vine Program – How It Works & The Pros And Cons

My Wife Quit Her Job

As a seller, the Amazon Vine program is an excellent way to get early reviews for your newly launched products. As a buyer, Amazon Vine gives you the opportunity to receive free product in return for your feedback. Both the seller and the reviewer side of Amazon Vine will be covered in this post including how to join and how the program works. In order to become a successful Amazon seller, you must learn how to get reviews on Amazon.

Customer 296
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How to Start an Online Store for Free in 2021

Ecommerce Platforms

Starting an ecommerce business and setting up an online store has never been easier in 2021. There are many ecommerce platforms to choose from, but in this article, we will take you through two of the finest, Ecwid and Square. If you are just beginning in the world of ecommerce and are looking to start an online store for free then this article will help you do just that.

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5 signs that retail is going to be OK

RetailDive

The industry took a beating last year. Challenges remain, but here are a few indications of retailers' strength.

Retail 143
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Ransomware: Survive By Outrunning The Guy Next To You

Forrester eCommerce

There are two people in a wood, and they run into a bear. The first person gets down on his knees to pray; the second person starts lacing up his boots. The first person asks the second person, “My dear friend, what are you doing? You can’t outrun a bear.” To which the second person […].

Customer 545
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Moving Offline to Online: Advice from Four Businesses Taking on Digital Transformation

BigCommerce

It’s no secret that running a retail business can be a challenging endeavor.

Retail 536
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How I Think About Marketing

Kissmetrics

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.

Marketing 363

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Best Email Marketing Software For eCommerce Companies

Groove

Did you know that the number of global email users is expected to grow to 4.3 billion in 2023, according to Statista? That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. No matter whether you own a smaller business and want to invest in your first email marketing software or own a larger corporation and want to switch from your current marketing software, our team is here to help.

eCommerce 344
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Nexcess Review (2021): High-powered Ecommerce Hosting for Magento and WordPress

Ecommerce Platforms

Running an online store is already complicated with the combination of tasks like inventory management, web design, marketing, and much more. That's why fully managed ecommerce hosting providers can come in handy to eliminate the need to handle technical, backend elements of hosting and focus more on your actual business. In this Nexcess review, we'll cover a managed hosting option for ecommerce and explain its pricing, features, and types of hosting.

Magento 223
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Employee Wellbeing Is A Shared Responsibility

Forrester eCommerce

I spent the early days of my career in the early 90’s studying manufacturing engineering at University then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor, a live arc-welder and told me “don’t look into the light. You’ll go blind”. I didn’t. That […].

Shipping 528
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Cater to Your Customers’ Needs With Product Protection

BigCommerce

Ecommerce is having its moment. In 2020, it grew to $861B according to Digital Commerce 360.

Customer 475
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Kissmetrics

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site. A whole new industry was created to optimize business websites as per this big daddy’s requirements.

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Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail TouchPoints

The pandemic-fueled ecommerce surge has been accompanied by a dramatic increase in deliveries — and the fossil fuel emissions that accompany them. In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change.

Shipping 342
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Email Marketing Automation: How It Benefits eCommerce Brands

Groove

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? Email marketing automation is the use of software and technology to perform sales and marketing functions more effectively by using multiple channels and automating simple tasks.

Marketing 231
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Best Small Business Software for 2021: A Round-Up

Ecommerce Platforms

Launching a website is just one of the many things small business owners and self-employed people need to do to run a successful online brand. This is why you'll likely integrate with a range of plugins. Not only to add extra functionality to your site but also to help you manage other aspects of your business – customer service, marketing, lead generation, etc.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Moneyball For B2B Sales: The Insights-Driven Sales System

Forrester eCommerce

Just as using a scientific approach boosted the fortunes of major league baseball teams, so should sales teams use data and analytics to lift productivity and performance.

B2B 518
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Ways Omnichannel Customer Service Accelerates Sales

BigCommerce

In 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.

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How to Use Google’s Disavow Tool For Better Rankings

Kissmetrics

Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.

SEO 363
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Clothing, Home Décor and Travel Purchases Expected to Soar Over Memorial Day Weekend

Retail TouchPoints

This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.

Travel 335
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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SEO For eCommerce: On-Page vs. Off-Page Optimization

Groove

Increasing organic rank doesn't happen overnight. It involves a great amount of SEO optimization, time and patience. Luckily, there are steps brands can take optimize their eCommerce SEO strategy and beat the competition. SEO For eCommerce: On-Page vs. Off-Page Optimization. There are many technical and non-technical facets of SEO for eCommerce businesses to implement.

SEO 214
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The Kiwi Sizing Shopify App: Is This Right for You?

Ecommerce Platforms

Shopify store owners are always looking for the best apps to help streamline operations and enhance the customer experience. But, plugins are expensive, making choosing the right ones all the more critical – especially if you're on a tight budget. You need to do your due diligence and get to the bottom of what the plugin offers before parting with your hard-earned cash.

Shopify 210
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Build A Culture Of Emotionally-Intelligent Employees To Boost Mental Health

Forrester eCommerce

Many companies get emotion wrong… Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. But real joy and real happiness can only exist in relation to all the emotions, they are a “boxed set.” We cannot just pick and choose our emotions. Anger isn’t joy, just as joy […].

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How to Make Sense of the Ecommerce Customer Journey

BigCommerce

No one can deny how big the ecommerce market is.Global ecommerce sales are projected to nearly double to $6.

eCommerce 372
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Technical SEO Audits: Tips For Successful Implementation

Kissmetrics

According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.

SEO 363
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How Returns Drag Down Sustainability Efforts (and what Retailers can do About it)

Retail TouchPoints

It’s becoming increasingly clear that returns have costs that go well beyond the financial. Each year in the U.S., 5 billion pounds of returned goods end up in landfills and 15 million metric tons of carbon dioxide are emitted in the transportation of returns, according to research conducted by reverse logistics solution provider Optoro. Two trends are now converging to make the ecological problems of returns something that retailers can no longer ignore.

Retail 312
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353: Are Successful Entrepreneurs A Product Of Tiger Parenting?

My Wife Quit Her Job

In this special episode, I take a moment to reflect on my childhood and how being raised by 2 tiger parents affected my future as an entrepreneur. In addition, I discuss 3 life lessons (learned from my Asian parents) that everyone should follow in order to be successful in business and life. What You’ll Learn Why running a successful business is inherently unglamorous Why being happy all the time is not the answer The boring, mind numbing drudgery that I go through on a weekly basis The se

Books 194
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Keeper Review: Is This The Solution To Password Security?

Ecommerce Platforms

Password security is a big deal for individuals and businesses alike. But while some might get away with reusing their passwords (after all, over 23 million account holders still use the password ‘123456’), businesses can’t afford to treat their cybersecurity so casually. Keeping your business accounts and data secure is essential for both employees and customers.

Document 205
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Trust Is Your Business Imperative

Forrester eCommerce

Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns, such as: income inequality and job insecurity, social unrest, and misinformation and disinformation. Meanwhile, systemic risks like climate change, pandemics, and global recessions have wrought significant health, safety, and financial impacts.

Customer 504
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COVID-19’s Impact on CPG: Ecommerce Stats + Strategies for 2021

BigCommerce

As we approach a post-pandemic world and look back on all of the rapid changes that have happened over the…

eCommerce 316
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How to Create the Most Effective Facebook Business Page

Kissmetrics

With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

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Apple Via del Corso Store Debuts in Rome

Retail TouchPoints

Apple has opened its newest retail location — Apple Via del Corso — in Rome, marking its 17th store to open in Italy. Apple Via del Corso will serve as an all-new centrally located space for Apple team members to provide service and support to the local community. The store preserves the grand Palazzo Marignoli, paying homage to Rome’s rich history of art and culture, and making it one of Apple’s most significant restoration projects.

Arts 311
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!