October, 2020

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Small Business Ecommerce: Here’s What You Need to Know to Win

BigCommerce

In the modern retail market, nothing matters more than ecommerce.

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person.

Payments 367
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5 retail holiday predictions for 2020

RetailDive

In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits.

Retail 143
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Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience

Forrester eCommerce

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Customer 545
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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Shipping Food: We Created A Custom Shipping App For This Restaurant

Groove

Selling perishable goods online can be tough if you don't have the proper operations in place. There's so much to account for when shipping food, like product availability, shipping on time, displaying accurate costs and more. Shipping Food: G&M's Custom Calendar Shipping App. G&M Crabcakes is one of the top crab cake destinations in Baltimore.

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AWS Q&A: How Retailers can Prepare Ecommerce Operations for COVID-Driven Uncertainty

Retail TouchPoints

This year’s surge in ecommerce has put strains on both supply chains and websites, and retailers now are guessing what challenges they will face as fall and winter bring the threat of a COVID-19 resurgence as well as the usual holiday rush. With ecommerce traffic unlikely to wane anytime soon, retailers need to harden their operations to prepare for a potential holiday rush.

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What Is Retail Arbitrage On Amazon And Why It’s A Waste Of Time

My Wife Quit Her Job

If you’re looking to create a profitable, long term ecommerce business, then Amazon retail arbitrage is NOT the answer. This post will teach you what is retail arbitrage, how it works and why this business model is not worth the effort. You’ve probably heard stories online from people who regularly comb the clearance aisles at discount stores like Marshalls, TJ Maxx, Big Lots etc… and sell their goods on Amazon for a profit.

Retail 317
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Predictions 2021: Cloud Computing Powers Pandemic Recovery

Forrester eCommerce

Get a deep-dive on Forrester's prediction that cloud computing will help companies around the world accelerate pandemic recovery in 2021.

Customer 545
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Best Web Hosting for WordPress

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress. It’s what I use to manage my blog here at NeilPatel.com, as well as my other sites and ventures.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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eCommerce Gift Cards: How We Integrated Givex With This BigCommerce Store

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage a third-party tool so that they can sell (and let customers make purchases with) eCommerce gift cards. eCommerce Gift Cards: Givex Integration For BigCommerce.

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How to Name a Business: You Only Get One Chance to Make a First Impression 

BigCommerce

It’s tough to succeed as a small business.

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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. The retailer already was using Google Cloud to help scale operations during the coronavirus pandemic and will continue looking into new possibilities.

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Alibaba vs Amazon – Who’s Dominating Ecommerce And Key Differences

My Wife Quit Her Job

Have you ever wondered how Alibaba makes money and how they compare to Amazon? The post will provide an in depth comparison of Alibaba vs Amazon. There’s no question that Alibaba and Amazon dominate the worldwide ecommerce market. Amazon is the 800 pound ecommerce gorilla in the USA and across Europe. Meanwhile, Alibaba has established itself as Amazon’s strongest competitor and the world’s largest B2B ecommerce marketplace.

eCommerce 315
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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Best Marketing Automation Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes.

Marketing 363
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IBM iSeries Integration: Streamlining Operations For A BigCommerce Client

Groove

B2B eCommerce businesses often run into problems when it comes to accurately tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom integration to help the company modernize their website and upgrade the user experience. IBM iSeries Integration With BigCommerce. Curtain Call is a B2B retailer that sells dance class wear and costumes for recitals.

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3 Google Ads Strategies to Drive More Sales this Holiday Season

BigCommerce

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable.

PPC 500
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Bed Bath & Beyond Posts First Sales Increase In Nearly Four Years

Retail TouchPoints

Bed Bath & Beyond achieved a 6% sales increase in Q2 2020, its first growth since Q4 2016, driven by an 89% jump in ecommerce sales. The online growth offset a 12% decline in same-store sales, bringing net sales to $2.7 billion. The retailer credited the improvements to its expansion of omnichannel offerings such as buy online, pick up in-store (BOPIS) and curbside pickup during the pandemic.

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325: Alex Beller On How To Do SMS Marketing The Right Way

My Wife Quit Her Job

Today I’m thrilled to have Alex Beller on the show. Alex is the founder of Postscript.io which is the SMS platform that I’m currently using for my ecommerce store. In just 6 short months, SMS marketing with Postscript has become one of my top 5 revenue drivers! Today, we’re going to talk about the ins and outs of SMS marketing from someone who lives and breathes it.

Marketing 296
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Nintex’s Acquisition of K2 Signals Growth and Change for the DPA Market

Forrester eCommerce

This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2. Ok, let’s be honest, they were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA.

Marketing 541
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The Top 10 Marketing Certifications That are Worth the Money

Kissmetrics

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted.

Marketing 363
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Givex Integration For BigCommerce: Creating Gift Card Functionality For A Client

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards. Givex Integration For BigCommerce.

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How to Start an Online Boutique: A Step-by-Step Guide

BigCommerce

Window shopping looks a whole lot different today than it did five years, or even five months ago — which…

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Holiday Success Recipe: Strategically Target Discounts, Focus on Fulfillment , Amp Up Agility

Retail TouchPoints

The 2020 holiday season will be dominated by uncertainty, a sharp contrast to the relatively steady growth in spending and ecommerce traffic that retailers enjoyed over the past several years. Retailers will have to forge ahead without reliable historic data to guide them — but looking at the events of the past six months and results from recent surveys can help center their perspective.

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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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The Best Conference Call Services (In-Depth Review)

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.

Webinar 363
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eCommerce User Experience: How We Helped This Client Reduce Buyer Friction

Groove

With modern expectations on the rise among online shoppers, many stores must adjust their website design and development to fulfill their customers' needs. In this blog, we're sharing how we helped one client enhance their BigCommerce design and improve the overall eCommerce user experience. eCommerce User Experience: Reducing Buyer Friction. G&M Crabcakes is one of Maryland's most-trusted seafood brands.

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Ecommerce Fraud Protection for Online Merchants: The Ultimate Guide

BigCommerce

The news for online merchants is good and bad.

eCommerce 480
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt