July, 2020

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How to Make Your Ecommerce Copywriting Sales-Ready

BigCommerce

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.

eCommerce 466
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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

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How To Start A Profitable Online Store In 6 Easy Steps

My Wife Quit Her Job

This post is a comprehensive tutorial that will teach you how to start an online store in 6 simple steps. If you’re tired of devoting the majority of your time to your day job and you’d rather set your own hours and be your own boss, the best way to escape from the rat race is to start your own business online. Years ago when my wife became pregnant with our first child, she decided that she wanted to spend more time at home.

eCommerce 331
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Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!” – this is probably what a snake oil salesman would sound like if they were to ever preach drop shipping… However, setting the preaching aside, there's something that you should know before you throw yourself into drop shipping and build your whole business around it.

Drop Ship 253
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts. Automated browse abandonment emails can help you re-engage with that large pool of window shoppers, take them back to your store, and recapture those lost conversions. 62% of consumers expect emails to be personalized based on what they looked at on a website.

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Omnisend is Now a Certified Shopify Plus App

Omnisend

Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues. Building upon our already strong partnership with Shopify and Shopify Plus, it is with great excitement that Omnisend is welcomed as an official member of the Shopify Plus Certified App program.

Shopify 184

More Trending

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Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363
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FedEx Office Launches Partnership To Expand Sign Printing Options For Reopenings

Retail TouchPoints

FedEx Office , the printing, packing and shipping services subsidiary of FedEx, is partnering with online design company Canva to create a digital design-to-print marketplace. The partnership aims to make it easier for retailers to create professionally printed materials to help them get back to business quickly and safely. More than 2,000 FedEx Office stores will now feature Canva’s image library and templates, which can be used to help retailers quickly design and print materials.

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. And absolutely no industry has remained untouched from the economic shocks of […].

eCommerce 183
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Why CX Prioritization Matters And How To Get Started

Forrester eCommerce

Prioritization is the art and science of making decisions, an active process of choosing one thing over another. Just like we all need some form of prioritization in our day-to-day activities, whether we’re thinking about how to tackle our current day’s workload or household chores, companies need prioritization processes and approaches that ensure decisions are […].

Arts 497
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The “About Us” Page Broken Down: What Content Should You Include?

BigCommerce

Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.

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The Fastest (and Cheapest) Way to Beat Your Competition

Kissmetrics

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand experience — but there are a few common factors. The 17 brands and retailers recognized by the first Brand Experience Awards (BEA), co-presented by Retail TouchPoints and RetailX , have different business models, customer types and challenges, but they share a commitment to never standing still.

eCommerce 325
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The Upside Of Denial

Steve Dennis

Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working or that we can go around our problems rather than through them.

eCommerce 178
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How To Build Product Launch Strategy For An eCommerce Store

MakeWebBetter

The eCommerce market sees the launch of many products now and then, but only half of them manage to sustain. The Market Research Association’s data confirms the theory of product sustainability. The results of the study conducted by the MRA says that 40% of products developed and launched make it to the market successfully. And […]. The post How To Build Product Launch Strategy For An eCommerce Store appeared first on MakeWebBetter.

eCommerce 157
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Managing The Risks Of The New Remote Workforce

Forrester eCommerce

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop.

Mobile 543
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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

Kissmetrics

SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i

SEO 363
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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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We’re Never Ready

Steve Dennis

Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in a Lyft, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes, and the world around us? That’s a whole different deal. The journey to remarkable is much the same. Taking the plunge can be scary.

Books 162
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Nisa claims success for new mobile ordering app

TalkingRetail

Symbol group Nisa is claiming success for its new mobile app after more than 1,000 of its retailers signed up in the first two weeks after launch. The app, which is free to download from the Apple Store and Google Play, has been downloaded and registered on almost 2,000 devices, Nisa says, as retailers make.

Mobile 143
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New Research: Reframing The Buy vs. Build Choice

Forrester eCommerce

We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions. In short, we’re seeing: 1) more clients choosing the “build” option than in past years and 2) new ways of combining buying and […].

Customer 496
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Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel.

Customer 492
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How to Find Your Target Audience

Kissmetrics

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Article 361
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital. The Burton name is on 66 stores in 10. countries and the principality of Andorra, as well as the U.S.

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Nordstrom tells landlords to expect just half their rent until January 2021

RetailDive

The retailer also confirmed company-wide layoffs as part of an effort to reduce "non-occupancy related overhead expenses of approximately 20%.

Retail 145
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MPs back Co-op campaign for better protection for staff who face Covid-19-related threats

TalkingRetail

Hundreds of MPs from across the country have teamed up with Central England Co-op to campaign for better protection for employees dealing with customers who use the Coronavirus as a verbal and physical threat. Some examples of incidents have included multiple threats by customers to cough on employees and ‘give them Coronavirus’ and further threats.

Customer 138
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Return Of The Sovereign Cloud

Forrester eCommerce

A decade ago I completed the first ever assessment of Australia’s emerging “trusted” or private Infrastructure-as-a-Service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p