July, 2020

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How to Make Your Ecommerce Copywriting Sales-Ready

BigCommerce

There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.

eCommerce 466
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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

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How To Start A Profitable Online Store In 6 Easy Steps

My Wife Quit Her Job

This post is a comprehensive tutorial that will teach you how to start an online store in 6 simple steps. If you’re tired of devoting the majority of your time to your day job and you’d rather set your own hours and be your own boss, the best way to escape from the rat race is to start your own business online. Years ago when my wife became pregnant with our first child, she decided that she wanted to spend more time at home.

eCommerce 331
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Dropshipping Definition: The Best Way to Setup a Drop shipping Business Quickly

Ecommerce Platforms

“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!” – this is probably what a snake oil salesman would sound like if they were to ever preach drop shipping… However, setting the preaching aside, there's something that you should know before you throw yourself into drop shipping and build your whole business around it.

Drop Ship 253
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Your Winback is Broken. Here’s How to Fix It.

Optimizely

Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since. Unfortunately, most winback campaigns don’t provide much, offering a rather pitiful level of engagement (and conversions).

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7 Hobbies You Can Turn Into Successful Digital Businesses

FastSpring

While hobbies are the perfect way to escape our everyday responsibilities, all of us at some time or another have said to ourselves, “I wish I could make money doing this.”. Think about it—it’s the best of both worlds. You get to do what you love and make money at the same time. But then there’s the logistics—creating a website, setting up an online store, checkouts fulfillment, managing subscriptions, tracking sales, and about a million other things you never think about when starting a digital

Hobbies 94

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A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts. Automated browse abandonment emails can help you re-engage with that large pool of window shoppers, take them back to your store, and recapture those lost conversions. 62% of consumers expect emails to be personalized based on what they looked at on a website.

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Amazon Liquidation – How To Get Rid Of Inventory That’s Not Selling

My Wife Quit Her Job

Every now and then, you’ll source a product that simply does not sell. And when this happens, you’ll need an economical way to recoup the cost of your Amazon FBA merchandise or use an Amazon liquidation company. Getting rid of your unsold inventory and closing your Amazon listing is a tough decision to make especially if you invested a lot of money upfront to purchase your goods.

eCommerce 299
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Omnisend is Now a Certified Shopify Plus App

Omnisend

Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues. Building upon our already strong partnership with Shopify and Shopify Plus, it is with great excitement that Omnisend is welcomed as an official member of the Shopify Plus Certified App program.

Shopify 184
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Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop.

Mobile 543
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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How Has The Pandemic Impacted Influencer Marketing?

Forrester eCommerce

Is it tone-deaf to continue investing in influencer marketing — or is it actually an ideal time? Get insights in our video.

Marketing 107
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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363
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FedEx Office Launches Partnership To Expand Sign Printing Options For Reopenings

Retail TouchPoints

FedEx Office , the printing, packing and shipping services subsidiary of FedEx, is partnering with online design company Canva to create a digital design-to-print marketplace. The partnership aims to make it easier for retailers to create professionally printed materials to help them get back to business quickly and safely. More than 2,000 FedEx Office stores will now feature Canva’s image library and templates, which can be used to help retailers quickly design and print materials.

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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 328
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents.

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The Ultimate Guide to Starting an Online Clothing Store

BigCommerce

So you want to start an online clothing store. Great!

Clothing 535
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The Future Of Banking Has Arrived

Forrester eCommerce

Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].

Banking 536
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The Fastest (and Cheapest) Way to Beat Your Competition

Kissmetrics

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

SEO 363
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand experience — but there are a few common factors. The 17 brands and retailers recognized by the first Brand Experience Awards (BEA), co-presented by Retail TouchPoints and RetailX , have different business models, customer types and challenges, but they share a commitment to never standing still.

eCommerce 325
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5 Mobile eCommerce Design Tips To Improve UX

Groove

According to BigCommerce, mobile sales are expected to account for 54% of total eCommerce sales by next year. That being said, websites designed for mobile devices are bound to engage more customers and drive more revenue than those designed only for desktop. Ensure your mobile eCommerce design evolves as consumers' shopping preferences change by staying up to date with the latest mobile eCommerce trends and strategies. 5 Mobile eCommerce Design Tips To Implement ASAP.

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How to Keep Customers Coming Back to Your eCommerce Website

lateshipment

The average conversion rate of eCommerce websites is 2.86%. Yes, that’s a shockingly low amount of people buying at the first try. Even if you get a lot of new visitors – it might not cut it to make enough sales. So instead of focusing on getting as many people as possible to come to your site, let’s look at luring visitors back in who you are more likely to seal the deal with.

Customer 237
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The “About Us” Page Broken Down: What Content Should You Include?

BigCommerce

Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Why CX Prioritization Matters And How To Get Started

Forrester eCommerce

Prioritization is the art and science of making decisions, an active process of choosing one thing over another. Just like we all need some form of prioritization in our day-to-day activities, whether we’re thinking about how to tackle our current day’s workload or household chores, companies need prioritization processes and approaches that ensure decisions are […].

Arts 497
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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

Kissmetrics

SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i

SEO 363
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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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10 Benefits of Content Marketing: Short & Long-Term

Groove

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How to Get the Most Out of Shipping Insurance

lateshipment

Studies show that 1 in 10 packages delivered by major carriers are damaged or otherwise harmed in transit. Worry not, shipping insurance can help you navigate these situations without sacrificing your ability to provide strong customer service. While buying insurance may seem like an unnecessary cost before shipping your goods, you’ll be thankful for it when a large shipment is damaged or expensive freight is lost.

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Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith

BigCommerce

Before the checkout process begins, a customer has made the long journey through your conversion funnel.

Customer 492
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Managing The Risks Of The New Remote Workforce

Forrester eCommerce

During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].

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How to Find Your Target Audience

Kissmetrics

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Article 361
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!