June, 2023

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Sustainability and Ethical Practices: Key Considerations for Ecommerce Brands | Salsify

Salsify

As Kermit the Frog once mused: It’s not always easy being green. But for ecommerce brands looking to stand out in an increasingly conscientious marketplace, it’s now quickly emerging as a necessity.

eCommerce 126
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Deliveries keep getting faster. Will it last?

RetailDive

Shippers adjusted to pandemic-related disruptions to reach customers faster. But shifting shopper preferences and cost-cutting efforts may slow things down.

Customer 131
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How AI Search Pushes the Commercial Web to its Edge

GetElastic

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links? In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph.

Payments 146
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The Power of Digital Marketing in the Online Business World

Digital Doughnut

In today's internet world, digital marketing is a game-changer opportunity, to reach and engage with their target audience. With the rapid evolution of technology, businesses must adapt and explore digital marketing strategies to stay relevant, competitive, and successful online.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.” And early adopters stand to benefit significantly.

eCommerce 274
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Retail associates adapt to use AI tools

RetailWire

Retail associates are initially reluctant to embrace recommendations from artificial intelligence technology when performing their jobs. Most come to learn the benefits of the new tech but communication is key, according to companies such as Sam’s Club that use AI to improve in-store performance.

Retail 97

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Upping Your Fit Guide Game

Fastr

Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of mer chandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the item in the absence of “known” comparisons. But soda cans and dollar bills in your product photography won’t do the job.

Games 246
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50+ Best Shopify Apps for 2023 (Free and Paid)

Ecommerce Platforms

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? “ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful , Yotpo , Sumo , or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

Shopify 211
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Excel vs Pricing Software—What’s Best for Your Business?

Wiser

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone. The fact is that this method can be time-consuming, and manual data entry creates more opportunities for errors.

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Apple Brings 5G Network Slicing Closer To Reality

Forrester eCommerce

Network slicing is one of the key features differentiating 5G networks from prior generations. Despite this promise, 5G network slicing adoption has been nearly nonexistent.

Mobile 370
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

Fashion 358
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472: The ONLY 4 Ecommerce Platforms You Should Be Considering for Your Online Store – Family First Friday

My Wife Quit Her Job

One of the most common questions I get asked is which ecommerce platform to go with for an online store. So in this episode, I reveal my top four ecommerce platforms to start a business, depending on a number of factors such as your budget, your level of tech savviness, and what you sell. What You’ll Learn What’s the best eCommerce platform for you How much should you pay for a shopping cart The eCommerce platform that best fits your niche Other Resources And Books Shopify BigCommer

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eCommerce Conversion Rate Optimization: Best Practices and Tips for CRO

Groove

With new online merchants popping up every day, you should be looking to maximize the success of your eCommerce website in every way possible. If you are, you've found the experts with over 15 years of experience in helping online merchants design, build, and grow their eCommerce websites. In today's competitive digital landscape, it's crucial to optimize your website to maximize the number of website visitors that convert into paying customers.

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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Fastr

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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Is Your Marketing Campaign Impactful, Manageable, And Measurable?

Forrester eCommerce

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.

Marketing 369
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Lacoste Evolves NFTs into Community-Focused Loyalty Program

Retail TouchPoints

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

Arts 346
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How To Become An Amazon Product Tester And Get Free Stuff

My Wife Quit Her Job

Amazon sellers rely on the reviews of loyal Amazon shoppers to sell their products. But how does Amazon product testing work, and how do you sign up? This article explains how you can get freebies by testing and reviewing Amazon products, and whether or not you can make money as an Amazon Product Tester. The post How To Become An Amazon Product Tester And Get Free Stuff appeared first on MyWifeQuitHerJob.com.

Article 296
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Google Analytics 4 (GA4) For BigCommerce Advanced Setup Tips & Tricks

Groove

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Our previous blog contains more detailed information about GA4 that you may find helpful as a companion to this article. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past.

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What Is Payment Reconciliation: Role Of Automation & Best Practices

MakeWebBetter

This is the era of automation & AI! Who would want the drag of manual accounting tasks? After all, it's all about being efficient with your time. Maintaining records, storing countless documents & receipts, payment reconciliation, and keeping up with a tidy organization of contacts, bills, & invoicing. Phew!!! It’s [.] The post What Is Payment Reconciliation: Role Of Automation & Best Practices appeared first on MakeWebBetter.

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How category managers can win on the digital shelf

Profitero

Over the past decade, consumers have turned into omnichannel shoppers — meaning they shop in-store and from various brand or retailer online sources, including websites, apps and social media pages. According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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The Customer Is “Neo,” Not You

Forrester eCommerce

You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star.

Customer 370
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores.

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11 Best Online Bookkeeping Services For Small Businesses

My Wife Quit Her Job

If you run an online store or a local business, hiring an online bookkeeping service can save you time and money and help you stay organized. But with so many platforms to choose from, how do you know which bookkeeping service is the right one for your situation? Here are 10 of the best bookkeeping services for you to consider. The post 11 Best Online Bookkeeping Services For Small Businesses appeared first on MyWifeQuitHerJob.com.

eCommerce 296
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From Cost Center to Profit Driver: Transforming eCommerce Customer Service

Groove

Take a look at this downloadable.PDF eBook to learn why eCommerce customer service is quickly becoming the leading variable to gain and retain customers in today's highly-competitive online marketplace.

eCommerce 195
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What is an iPaaS?

GetElastic

The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS?

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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The Complete Guide to Using HubSpot for SaaS Business

MakeWebBetter

Ready to unlock the potential of your SaaS venture? But before we get to that, think about having a powerful ally by your side—a toolkit that amplifies your lead generation efforts, streamlines customer relationship management, and provides valuable insights through advanced analytics. That's the power of HubSpot for SaaS! Bid farewell to complex processes.

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How We’re Picking The Top Emerging Technologies For 2023

Forrester eCommerce

If I asked you what the top emerging technology is for 2023, you would likely say Generative AI. And you would be correct. But you can also see hype bubble expanding daily. Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement).

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Fenty Beauty Launches Product-Creation Activation in Roblox

Retail TouchPoints

Fenty Beauty ’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products. The event, called The Fenty Beauty + Skin Experience , launched on June 30 and will run through July 30, 2023. The metaverse experience will reportedly teach shoppers about popular products, including Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum and Fenty Beauty Gloss

Fashion 325
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470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a special segment of the podcast where I publish solo episodes to teach you how to make money without sacrificing your lifestyle. If you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur, head on over to [link] and fill out the form to get over $690 in free bonuses. In today’s episode I discuss psychological mind games that you can use in your copy that can help you make more money with both your online store an

eCommerce 296
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.