July, 2021

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XDR FAQ – Frequently Asked Questions on Extended Detection and Response

Forrester eCommerce

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

Blog 545
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The Headless Ecommerce Experience and Implementation for Enterprise Organizations

BigCommerce

Intense competition is driving rapid technological innovation in ecommerce.

eCommerce 545
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Google Ads Keyword Planner: Create Content That Ranks

Groove

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. Keyword research is the process of finding keywords to rank for in search engines and prioritizing the best keyword opportunities for your company’s website.

SEO 370
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Internal Linking Guide: Actionable Tips, Strategies, and Tools

Kissmetrics

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.

SEO 363
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

Retail TouchPoints

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.

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How To Get a 90+ Core Web Vitals Score For An Ecommerce Store (Case Study)

My Wife Quit Her Job

In this post, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) for an ecommerce store even if you use a lot of plugins. When Google first released their core web vitals assessment, many ecommerce store owners began to panic. Unlike a basic content site or a blog, an ecommerce store is image heavy and requires many more functional elements to close a sale.

Live Chat 296

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How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.

Fashion 545
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Advertising On Social Media: The Benefits

Groove

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. In fact, social media marketing spending is expected to skyrocket in the United States alone, with Statista predicting spending to exceed 56 billion dollars in 2022 (that’s almost a 10 billion dollar increase from 2020!

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How to Write a Perfect Facebook Post

Kissmetrics

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Future of Services: Micro-Factory and Retail in One

Retail TouchPoints

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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The Complete Sellvia Review for Dropshippers

Ecommerce Platforms

In today's article, we're going to be covering an in-depth Sellvia review – a leading ecommerce supplier based in the United States. Every ecommerce drop-shipper knows that getting the best supplier for an online store is quite difficult. But when you do, it helps in automating and running your business seamlessly. You don't have to bother about products getting missing, delivering inferior products, horrible customer care, or delayed shipping.

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It’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On

Forrester eCommerce

The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […].

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Don’t Miss Our 2021 Make it Big Ecommerce Conference

BigCommerce

Make it Big is back — with more ecommerce legends and global thought leaders than ever before.

eCommerce 446
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How I Went From Earning $30 to $400 Per Hour As A Google Ads Freelancer

Store Growers

Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll share some of the lessons I learned as I became better at my craft and better at business in general.

Article 203
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

Marketing 362
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Walmart, Apple Reimplement Mask Mandates After CDC Updates Guidance

Retail TouchPoints

The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.

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Shift4Shop vs Shopify (July 2021): The Battle of The Ecommerce Platforms

Ecommerce Platforms

Anyone who isn’t a complete newcomer to the world of ecommerce has likely heard of Shopify. After all, it's one of the internet's top contenders when it comes to complete ecommerce solutions. Some may even say it's ruled the market for quite some time now. However, with the rise of all-in-one turnkey platforms like Shift4Shop , we may have stumbled across a viable competitor for the ecommerce giant.

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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […].

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance

BigCommerce

In the past, many B2B businesses have been slow to adopt ecommerce.

B2B 435
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363: How To Make Email Your #1 Revenue Source With Chase Dimond

My Wife Quit Her Job

Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 15 million in email revenue. If your email marketing is not driving at least 20% – 30% of your total revenue for your eCommerce store, then you’re leaving money on the table.

eCommerce 194
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6 Timely SEO Strategies and Resources for Voice Search

Kissmetrics

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

SEO 362
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The 5 Most Common Omnichannel Mistakes – and How to Avoid Them

Retail TouchPoints

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. And despite U.S. consumers’ tremendous enthusiasm to get back to in-person shopping and experiences, notably with a 44% increase in foot traffic to stores, restaurants and entertainment venues since the start of 2021, that doesn’t mean they are going to leave behind all the omni habits they adopted durin

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Best Squarespace Alternatives (July 2021) – Top Solutions Reviewed

Ecommerce Platforms

It’s hard to argue with the fact that Squarespace is one of the biggest site builders out there. With tons of advertising to spread the word, Squarespace has earned the attention of people all around the globe. It’s also one of the market-leading solutions for all kinds of selling, including digital services and online solutions. However, Squarespace won’t be the right tool for everyone.

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Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Forrester eCommerce

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

Customer 525
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Unlock Retail Growth in Latin America: 6 Ways Mercado Libre Can Simplify Cross-Border Selling

BigCommerce

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…

eCommerce 422
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Top 10 Reasons To Avoid Using Nulled WordPress Plugins And Themes

MakeWebBetter

Numerous definitions of nulled exist around the web. People with different opinions have given different definitions of this term. However, if you go through each elucidation, you will be puzzled. Through this article, we will make you understand the necessity of avoiding nulled plugins and themes specifically if you’re serious about your WordPress website.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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5 Actionable Tips to Get Your Website Added to Google News

Kissmetrics

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

Article 362
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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. The company said in a prospectus filed July 6, 2021, that it plans to sell $100 million worth of stock, but that is a placeholder amount and will likely change.

Supplies 312
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A Handy Hubstaff Review: Is This The Time Tracking Software for You?

Ecommerce Platforms

With the pandemic pushing teams out of offices and into their homes, remote working has become a global norm. Whether you run an eCommerce business or regularly send staff into the field, tracing how your team spends their time can be tricky. However, difficulties aside – it's essential for ensuring productivity is as high as possible, and resources are spent in the right places.

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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

Consumer 520
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!