July, 2021

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XDR FAQ – Frequently Asked Questions on Extended Detection and Response

Forrester eCommerce

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

Blog 545
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How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.

Fashion 545
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Internal Linking Guide: Actionable Tips, Strategies, and Tools

Kissmetrics

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.

SEO 363
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How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

Retail TouchPoints

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How I Went From Earning $30 to $400 Per Hour As A Google Ads Freelancer

Store Growers

Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll share some of the lessons I learned as I became better at my craft and better at business in general.

Article 203
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Top 10 Reasons To Avoid Using Nulled WordPress Plugins And Themes

MakeWebBetter

Numerous definitions of nulled exist around the web. People with different opinions have given different definitions of this term. However, if you go through each elucidation, you will be puzzled. Through this article, we will make you understand the necessity of avoiding nulled plugins and themes specifically if you’re serious about your WordPress website.

More Trending

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Unlock Retail Growth in Latin America: 6 Ways Mercado Libre Can Simplify Cross-Border Selling

BigCommerce

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…

eCommerce 422
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How to Write a Perfect Facebook Post

Kissmetrics

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Future of Services: Micro-Factory and Retail in One

Retail TouchPoints

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.

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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

RetailDive

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How YouTube Videos Can Aid Your WordPress Strategy?

MakeWebBetter

“Video is 50 times more likely to appear on the first page of search results than a traditional web page”, – said Forrester It’s no exaggeration to suggest that video content is the internet’s future. You’re missing out on the chance to really captivate your viewer’s interest and keep customers coming back for more if […]. The post How YouTube Videos Can Aid Your WordPress Strategy?

Customer 167
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It’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On

Forrester eCommerce

The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […].

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The Headless Ecommerce Experience and Implementation for Enterprise Organizations

BigCommerce

Intense competition is driving rapid technological innovation in ecommerce.

eCommerce 545
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

Marketing 362
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Walmart, Apple Reimplement Mask Mandates After CDC Updates Guidance

Retail TouchPoints

The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.

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Retail Industry Awards 2021 shortlist: top independent stores revealed

TalkingRetail

The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.

Retail 144
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Dollar General debuts private label skincare line

RetailDive

Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.

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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […].

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Don’t Miss Our 2021 Make it Big Ecommerce Conference

BigCommerce

Make it Big is back — with more ecommerce legends and global thought leaders than ever before.

eCommerce 446
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6 Timely SEO Strategies and Resources for Voice Search

Kissmetrics

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

SEO 362
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The 5 Most Common Omnichannel Mistakes – and How to Avoid Them

Retail TouchPoints

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. And despite U.S. consumers’ tremendous enthusiasm to get back to in-person shopping and experiences, notably with a 44% increase in foot traffic to stores, restaurants and entertainment venues since the start of 2021, that doesn’t mean they are going to leave behind all the omni habits they adopted durin

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Entries open for Raj Aggarwal trophy to reward outstanding community retailers

TalkingRetail

The Association of Convenience Stores (ACS) is encouraging retailers to submit entries for a new trophy marking the legacy of independent retailer Raj Aggarwal. Aggarwal, who owned stores in Wigston, Leicester and Hackenthorpe near Sheffield died aged 51 last year after contracting coronavirus. The new trophy will be awarded to the retailer who is judged.

Retail 143
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Shein surpasses H&M, Zara in US fast fashion sales

RetailDive

As the e-commerce site leads the U.S. fast-fashion market, environmental sustainability concerns could drive consumers away from fast-fashion brands.

Fashion 140
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Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Forrester eCommerce

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

Customer 525
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How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance

BigCommerce

In the past, many B2B businesses have been slow to adopt ecommerce.

B2B 435
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5 Actionable Tips to Get Your Website Added to Google News

Kissmetrics

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

Article 362
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. The company said in a prospectus filed July 6, 2021, that it plans to sell $100 million worth of stock, but that is a placeholder amount and will likely change.

Supplies 312
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New Nisa website nearly trebles approaches from prospective retailers

TalkingRetail

Nisa says that a website launched a year ago to boost interest from prospective new retailers has proved a great success. The site, nisalocally.co.uk , came online last July and aims to show retailers what Nisa can offer their franchisees. The company says that the site has increased the number of retailer approaches by 277%. This story continues at New Nisa website nearly trebles approaches from prospective retailers.

Retail 140
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'Real pressure on supply chains': How major players are balancing costs, speed and a new retail world

RetailDive

Supply chain executives from PVH, Under Armour, Dollar General, Tractor Supply and American Eagle spoke about current challenges at NRF's Retail Converge.

Supplies 133
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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

Consumer 520
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p