October, 2021

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The Three Principles of Sustainable Transformation

Forrester eCommerce

Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on. Traditional firms willing to start their multiyear transformation journey toward sustainability must embrace the three principles of sustainable transformation.

Customer 370
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How Can Retailers Survive a Cyberattack? Build Forgivability.

BigCommerce

As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.

Retail 481
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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick checkout module, you must set up all of these elements to make the most efficient online store possible. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.

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How to Use a Business Pinterest Account For Marketing and Brand Growth

Kissmetrics

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Tempur-Pedic NYC Flagship Named Retail Design Institute Store of the Year

Retail TouchPoints

The Retail Design Institute has named the Tempur-Pedic New York City flagship as its Store of the Year. The 3,100-square-foot store on Manhattan’s Upper East Side, which opened in Oct. 2020 , was designed by CallisonRTKL to offer a “one-of-a-kind immersive digital experience.”. The flagship focuses on key themes of escapism, sustainability, access to nature, and multi-sensory experiences, according to the design firm.

Retail 328
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375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

My Wife Quit Her Job

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Because Bernie runs a large Amazon business in an extremely competitive niche, I invited him on the show to talk about the current Amazon landscape and how he’s navigating the shipping crisi

Shipping 296

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What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…

eCommerce 397
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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. However, BetterCommerce offers a solution that disrupts this narrative.

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These Pinterest Image Sizes Get Businesses 80% More Traffic

Kissmetrics

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.

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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Retail TouchPoints

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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WooCommerce For Small Business: The Perfect Pair

MakeWebBetter

When selling through eCommerce, the most important decision to be taken is to choose the right platform. With the abundance of available choices, it can be arduous to choose the one best for your business’s needs. In a study it has been found that WooCommerce owns more than 26% of all online stores, making it […]. The post WooCommerce For Small Business: The Perfect Pair appeared first on MakeWebBetter.

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Europe Predictions 2022: The Future Of Work

Forrester eCommerce

There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.

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How MACH Architecture Bolsters Ecommerce Digital Experiences

BigCommerce

Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason.

eCommerce 374
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Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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How to Do Quarterly SEO Planning for 3x the Results

Kissmetrics

Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?

SEO 347
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Amazon, Target, Walmart Incentivize Early Holiday Shopping

Retail TouchPoints

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.

Gifts 325
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Prévisions 2022 : Expérience Client

Forrester eCommerce

En?2022, les marques se tourneront vers leurs équipes Expérience Client (CX) pour mieux naviguer dans le sillage tourmenté de la pandémie, s'adapter à la «?nouvelle normalité?» et gérer les attentes et les émotions des clients autour d'enjeux aussi variés que l'accélération et la saturation numériques, le développement durable et la confidentialité. .

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When Systemic Risks Collide: Why Supply Chain Issues Are The New Normal

Forrester eCommerce

Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike – that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […].

Supplies 370
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Predictions 2022: This Is A Year To Be Bold

Forrester eCommerce

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

Download 370
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Predictions 2022: The Pandemic’s Wake Drives Automation Trends

Forrester eCommerce

In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.

Marketing 370
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Revenue Operations & Intelligence (RO&I) is now core to a go-to-market tech stack

Forrester eCommerce

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category. Here its author Anthony McPartlin, provides some highlights.

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Choosing The Right Services Provider Can Make Or Break Your Digital Customer Experience Success

Forrester eCommerce

A great digital experience starts with the basics: a strategy for omnichannel engagement; great design; personalized, yet trustworthy, experiences; and, of course, the technology and operations to support it. But to differentiate your company’s digital presence, you will also need to be creative in your approaches and solutions. Partners are key to that effort, particularly […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Predictions 2022: Continued Uncertainty Forces Attention On Securing Relationships

Forrester eCommerce

Continued uncertainty has put more emphasis on third-party relationships and collaboration. How will that impact security concerns in 2022?

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Phantom Phishing Haunts The Inbox

Forrester eCommerce

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370
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Phantom Phishing Haunts The Inbox

Forrester eCommerce

Recently, my colleagues and I highlighted some haunted happenings that kicked off Cybersecurity Awareness Month with a scream. Today, I’d like to tell you a little ghost story of my own. The data is in from the Forrester Analytics Business Technographics® Security Survey, 2021. When we asked those respondents who suffered an external attack in the last year how that attack was carried out, 31% of them reported […].

Customer 370
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Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Forrester eCommerce

Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics planning around: 1) speed; 2) fulfillment options; and 3) transparency to create seamless and stellar experiences for your customers. 1. Speed of retail is a perpetual desire — and consistent […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

Forrester eCommerce

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Retail 370
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How B2B Marketing Leaders Will Build A Path To Growth: A Discussion

Forrester eCommerce

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370
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Announcing the First and Only Evaluative Research on XDR: The Forrester New Wave, Extended Detection and Response Providers, Q4 2021

Forrester eCommerce

Over the past three years there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until recently, no research established a firm definition of XDR, let alone conduct evaluative research on XDR vendor capabilities. That is why […].

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Digital Requirements Force Legacy Tech Out Of The Way – But Not As Fast As Businesses Wish

Forrester eCommerce

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Supplies 370
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report