October, 2021

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How Can Retailers Survive a Cyberattack? Build Forgivability.

BigCommerce

As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.

Retail 481
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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick checkout module, you must set up all of these elements to make the most efficient online store possible. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.

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How to Use a Business Pinterest Account For Marketing and Brand Growth

Kissmetrics

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.

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Tempur-Pedic NYC Flagship Named Retail Design Institute Store of the Year

Retail TouchPoints

The Retail Design Institute has named the Tempur-Pedic New York City flagship as its Store of the Year. The 3,100-square-foot store on Manhattan’s Upper East Side, which opened in Oct. 2020 , was designed by CallisonRTKL to offer a “one-of-a-kind immersive digital experience.”. The flagship focuses on key themes of escapism, sustainability, access to nature, and multi-sensory experiences, according to the design firm.

Retail 328
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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WooCommerce For Small Business: The Perfect Pair

MakeWebBetter

When selling through eCommerce, the most important decision to be taken is to choose the right platform. With the abundance of available choices, it can be arduous to choose the one best for your business’s needs. In a study it has been found that WooCommerce owns more than 26% of all online stores, making it […]. The post WooCommerce For Small Business: The Perfect Pair appeared first on MakeWebBetter.

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Omnisend Partner Program helps agency serve clients better and faster

Omnisend

Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.

Fashion 174

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. However, BetterCommerce offers a solution that disrupts this narrative.

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These Pinterest Image Sizes Get Businesses 80% More Traffic

Kissmetrics

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.

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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Retail TouchPoints

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

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WooCommerce For Enterprise: Everything You Need To Know!

MakeWebBetter

Establishing a successful enterprise business has become way easier than ever before. With a variety of platforms available it’s absolutely practical to give life to your ideas. Having said that, WooCommerce is one of the most known eCommerce platforms for WordPress websites. It was launched in the year 2011 and since then has become extremely […].

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How You Win Share of Shelf Smarter, Not Harder

Wiser

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.

Banking 173
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How To Create A Great Email Every Time—With Real Examples

Omnisend

Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.

Games 168
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Our Take On The Best Ecommerce Platforms in the UK

Ecommerce Platforms

If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!

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How to Do Quarterly SEO Planning for 3x the Results

Kissmetrics

Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?

SEO 347
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Amazon, Target, Walmart Incentivize Early Holiday Shopping

Retail TouchPoints

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.

Gifts 325
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7 experiential store concepts that opened this year

RetailDive

From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here's some of the most notable concept launches this year.

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What is lookalike modeling?

Liveintent

Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work? So how does lookalike modeling actually work, and why is it so valuable? These are the questions many marketers continue to struggle with — and with good reason.

Consumer 127
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How to Be a Dropshipper: The Ultimate Guide

eCommerce CEO

Thinking about starting an ecommerce business, but having a hard time deciding which business model you want to use? Dropshipping is one of the most. Read more.

eCommerce 119
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Squarespace Print on Demand – Everything You Need to Know

Ecommerce Platforms

Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell? Print on Demand services make it quick and simple to create a creative line of products for your brand.

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15 Email Personalization Techniques That Work

Kissmetrics

As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.

eCommerce 334
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NRF Predicts Record-Breaking Holiday Sales Despite Inventory Issues

Retail TouchPoints

Consumer purchasing power from growing income and household wealth will lead to record-breaking holiday sales this year, according to predictions from the National Retail Federation. Gift buyers are expected to shop early, extending the holiday season even as retailers grapple with inventory problems. During November and December, holiday sales are expected to grow 8.5% to 10.5% compared to the same period in 2020, for totals ranging between $843.4 billion and $859 billion , according to NRF.

Gifts 321
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Is Best Buy undermining its storybook turnaround?

RetailDive

Layoffs and flexing in stores have taken a toll, current and former employees told Retail Dive. As one said, "You can't have good customer service when you barely have any customer service reps.

Customer 129
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126
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Five trends from this year’s Retail Week Live: from digital fitting rooms to sustainable shopping

365 Retail

John Lewis is rolling out more livestream shopping and Gymshark is preparing to introduce digital fitting rooms, as Boxpark’s boss Roger Wade warns of the death of the high street. These were just some of the findings from Retail Week Live 2021 , a two-day global festival for brands across the retail ecosystem, where digital transformation, sustainability and issues with the supply chain were among this year’s big themes. 1,000 people attended this year’s event with Ken Murphy from Tesco, Steve

Retail 112
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An In-depth Biona Theme Review: The Perfect Theme for Sports Stores?

Ecommerce Platforms

No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise. Within seconds website visitors need to know you’re just as passionate about helping them reach their fitness goals as they are about achieving them.

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How to Drive Traffic with YouTube Live

Kissmetrics

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.

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7 mall stores you forgot about

RetailDive

What is it about the mall experience that stokes nostalgia? Here's a look back at some of the brands that once loomed large in shopping centers.

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5 ways LiveIntent invests in employee wellness

Liveintent

World Mental Health Day on October 10th allowed us to reflect on the events of the last few years and their impact on our lives. The world hadn’t seen a global pandemic of this magnitude in more than a century, and we’ve had to face new obstacles as a result. We’ve all had trouble adjusting to this new way of life, the burnout, social isolation, and anxiety that has come with it.

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Cake Box sales jump as retailer opens 20 new stores

365 Retail

Cake Box has revealed that its sales have almost doubled for the past six months amid a strong recovery in customer demand. The high street cream cake retailer said it was buoyed by its continued expansion , opening 20 new franchise sites over the six months to September, to bring it to a total of 174 stores. Egg-free cake retailer Cake Box has unveiled its latest results (Cake Box/PA).

Retail 112
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p